Viva goes digital, launching new website and Newsstand app

  • Digital
  • July 25, 2013
  • Sim Ahmed
Viva goes digital, launching new website and Newsstand app

The New Zealand Herald's weekly lifestyle and fashion lift out Viva is getting a makeover, along with it a brand new website and a Newsstand app.

Launching next Wednesday is a redesigned look for the 15-year-old magazine. Editor Amanda Linnell says the project has been four months in the making, although initial discussions were going on far before then.

"We've had feedback from people, they love Viva and it's always been don't change a thing...

"What we're doing is building on Viva's strong print presence and taking it to a much broader audience by going digital," she says.

The web and Newsstand versions will incorporate more imagery, video and behind the scenes content. Interactive elements such as look books and retail deals are also in the works. Linnell says the web version in particular will allow the publication to reach its audience daily, instead of being just a Wednesday experience.

With a new way of storytelling comes a new set of skills that's required for Viva's editorial and design team. Linnell says for the most part existing talent will be made use of, although freelancers will be hired when required.

The Newsstand version will be available before the print is every Wednesday and will be an interactive facsimile of what's in print. It will initially be free, but Linnell says it will transition into a paid-for model in the future.

Advertisers currently paying for print placements won't automatically be moved to the interstitial spots on the Newsstand version. Linnell says a major sponsor for the app edition will be announced at launch.

The website redesign was done internally, but the app was made in partnership with Australian-based Oomph, which was also behind Tangible Media's NZ Rugby World app.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

A New Zealand Original: Streaming services embrace in-house content

A New Zealand Original: Streaming services embrace in-house content

As online streaming services slowly replace broadcast television as the preferred way to watch TV, the ways in which content is developed are also changing. Streaming services are boasting ‘original’ content, with the banner, ‘Netflix Original’, becoming synonymous with edgy or ground-breaking content, created free from the bounds of traditional broadcast media. Now, slowly but surely, Lightbox is getting in the game.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit