Visa inks deal to bring its NFC payments system to next-gen Samsung devices

  • Technology
  • February 26, 2013
  • Sim Ahmed
Visa inks deal to bring its NFC payments system to next-gen Samsung devices

Visa is partnering with the world's largest seller of mobile phones, Samsung, to make Visa-flavoured near field communication (NFC) payments an off-the-shelf option in the Korean manufacturer's future devices.

NFC payments let consumers make cash-less purchases by placing an NFC-enabled phone next to a specially designed payment terminal. The technology is far from ubiquitious in New Zealand. Snapper has a partnership with 2Degrees to provide its services on the carrier's NFC phones, and a BNZ /Vodafone joint venture saw a trial in late 2011, but nothing consumer-facing has come of that yet.

Visa's agreement sees its Mobile Provisioning Service, which authenticates transactions over the air, available for use by banks on NFC-enabled Samsung phones. In addition, Samsung will preload Visa's Pay Wave app onto its phones, the first likely to feature this is the flagship Galaxy S 4 debuting next month. 

Miki Szikszai, chief exec at Snapper, says anything Visa can do to educate the market about NFC and bring the technology to mainstream is a good thing.

"In general the idea of integrating apps directly onto devices [ed: like Snapper has done with 2degrees] is a good thing.  It provides consumers with choice, as long as they use industry standard methods... I don't think this announcement will lock Snapper or other players out of Samsung phones," he says.

Szikszai says he doesn't think Visa will make a play for Snapper's market in New Zealand. Visa is unlikely to target the micro-transaction level for transport, which Snapper leads in Wellington, or the sub-$20 level which sees Snapper in around 500 retailers throughout New Zealand.

"I'm a lot more interested in what they're planning on doing with terminal infrastructure at a retail and transport level. It's hard to say whether [Visa] will have an impact or not otherwise," says Szikszai. 

StopPress has contacted Visa and Samsung for further information on New Zealand availability.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

For richer or richer: AA Smartfuel distracts and excites in new radio campaign

  • Advertising
  • November 19, 2018
  • StopPress Team
For richer or richer: AA Smartfuel distracts and excites in new radio campaign

AA has taken to the radio waves for its latest AA Smartfuel campaign via Rainger & Rolfe, with a playful warning about the distracting nature of its offers.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit