Vintage style app puts Verdict/MEA in line for mobile award

  • Apps
  • September 26, 2013
  • StopPress Team
Vintage style app puts Verdict/MEA in line for mobile award

The recently merged creative agency Verdict/MEA Mobile is a finalist in this year's Australian Mobile Awards for its campaign promoting Rip Curl's 51st annual Pro Surf competition.

The iSupr8 video app the Hamilton firm created for the campaign made the iTunes top 20 list in about 40 countries in the iPad and iPhone photography category and nearly 300,000 new users downloaded it during the three week campaign, it says.

The agency recently acquired iPhone developer SoftwareX and director Rodney Macfarlane says the finalist placing recognises the capabilities of the team it's put together.

“The agency’s long history and credentials in creative marketing and communications, together with our new team, mean we can now produce really innovative digital campaigns in house,” he says.

According to the awards' website, iSupr8 grades each pixel in an iPhone or iPad video based on exposure, adding "old school" effects.

"For this limited edition app, a special Rip Curl film-stock was developed for our users which is ideal for capturing the good times at the beach." the agency says on the awards' website.

"It featured a unique combination of high contrasts (for dark shadows in the sun) and saturated blues (for a washed out sky and sea), with a sandy/gritty grain."

The campaign also included a Rip Curl branded camera case and the films made using the app could be shared via social media and email.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Sponsored content

Cultivating trust: can the Magazine 360 foster self-regulation?

At a time when metrics and viewability have become big issues of the day, could the MPA’s Magazine 360 metric be an effective way for ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit