Tourism New Zealand is taking its message to key new Latin American and Indonesian emerging markets with new versions of the newzealand.com
The four new translated editions for Chile, Mexico, Brazil and Indonesia bring the total number of market versions to 20. Nine are partly or fully translated.
“[The website's] role is to build preference for New Zealand as a holiday destination and connect consumers with operators and travel sellers to convert them to travel,” says Catherine Bates, Tourism New Zealand's general manager of brand and international PR.
“Our focus is on capturing future growth opportunities to secure a strong long-term position for the New Zealand tourism industry."
Tourism New Zealand says its had record traffic on newzealand.com, attracting more than 14 million visits.
Of the extra $123 million in funding it received in the government's 2013-2014 Budget, $44.5 million over four years was given specifically for investment in Latin America, Indonesia and India, it says. India already has a newzealand.com country edition.