Men, show your dedication for your significant others by using DB Breweries Facebook app to let them know – with a video.
The continuation of DB's Export 33 'He's drinking it for your' campaign (via Colenso) is an all digital affair. Using a Facebook app, users can leave a "dedication" video in the significant other's inbox, or on their own newsfeed.
There are three pre-loaded video messages, each suited to a different situation (going to a mate's place, drinks after work and watching the big game). The videos use the same schmaltzy '80s music and a similar voice over to the one that featured in the Export 33 beer TVC.