Samsung's T-Rex smashes the internet

  • Advertising
  • July 3, 2013
  • StopPress Team
Samsung's T-Rex smashes the internet

Samsung's latest range of hand and voice-activated Smart TVs were launched in New Zealand last month with a global campaign called ‘King of the TV City’which features a heroic TV watcher placating an angry T-Rex with a mere pinch of his fingersAnd Auckland agency Republik has come up with a clever way to leverage these international assets on local digital platforms. 

With the help of The New Zealand Herald and Method Studios, Republik brought the T-Rex from the ad to life using a combination of 3D, flash animation, and unique coding that can attach itself to the hosting website. And director Paul MacNamara says "it's definitely a first in New Zealand and as far as we know, the world". 

  • Send Samsung's T-Rex on an online rampage here

This created a fully interactive T-Rex that can be manoeuvered out of the banner, follow a hand cursor to any point on the screen, and wreak online havoc by destroying the content of the hosting page with stomps, tail whacks, jumps and bites (this clip from Family Guys shows why the T-Rex was such an angry, vicious killer). Extra points for having the T-Rex smash a story about Jurassic Park 4 in the case study video. 

Samsung's media is managed by Starcom.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit