Podcast: ASB Bank's online and social media gambits

  • media
  • July 11, 2013
  • StopPress Team
Podcast: ASB Bank's online and social media gambits

On the latest NZ Digital Podcast, host Paul Spain talks to ASB Bank's online marketing team about its digital campaigns and social media activities, including #LikeLoan.

Anna Curzon, general manager of brand experience, and Michael Ramsay, head of digital experience and commerce, give their take on interactive marketing for banks and the future of ASB's digital presence.

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