Nine Entertainment Co buys Microsoft out of Mi9

  • Media
  • October 15, 2013
  • StopPress Team
Nine Entertainment Co buys Microsoft out of Mi9

Nine Entertainment Co recently announced it would take full control of Mi9 (ninemsn Pty Ltd), acquiring Microsoft's 50 percent share in the joint venture. However, Mi9 will keep representing Microsoft's suite of ad products under a long term strategic partnership.

“This agreement allows NEC to retain the key elements of our almost two decade strategic partnership with Microsoft," says Nine Entertainment Co's CEO David Gyngell. "It strengthens the platform for NEC’s growing digital video business."

The joint venture was established in 1997 as ninemsn and the combined online properties, including, were viewed by up to 12 million each month in Australia, the companies say.

Nearly 400,000 downloaded Mi9 and Nine's second screen app Jump-in, they say. “Mi9 is a true leader in Australia’s digital marketplace and we’re confident in the company’s continued success,” said Axel Steinman, vice president for emerging markets at Microsoft Advertising.

Mark Britt will continue as CEO of Mi9. “Ninemsn and Mi9 have been a critical part of NEC’s digital business for many years," he said. "NEC has always been a fantastic shareholder, so this is business as usual for us."

In August Mi9 announced a deal to sell premium advertising on ESPN's websites, including,,, and

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Changing faces of women in advertising

  • Voices
  • September 19, 2018
  • Georgia Middleton
Changing faces of women in advertising

It’s 2018. That’s 125 years since women in New Zealand have been recognised as equals in the eyes of democracy. But what’s the story of equality in advertising? It doesn’t take much research to find articles about the changing faces of women in advertising – and yes, things are changing. But the casual sexism, the call-outs and the cover-ups have sparked a different kind of debate. Is misogynistic advertising a thing of the past, or do seeds of it still exist? To answer that, I’ve looked at different portrayals of women to see how things were then…and now.

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