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Nine Entertainment Co buys Microsoft out of Mi9

  • Media
  • October 15, 2013
  • StopPress Team
Nine Entertainment Co buys Microsoft out of Mi9

Nine Entertainment Co recently announced it would take full control of Mi9 (ninemsn Pty Ltd), acquiring Microsoft's 50 percent share in the joint venture. However, Mi9 will keep representing Microsoft's suite of ad products under a long term strategic partnership.

“This agreement allows NEC to retain the key elements of our almost two decade strategic partnership with Microsoft," says Nine Entertainment Co's CEO David Gyngell. "It strengthens the platform for NEC’s growing digital video business."

The joint venture was established in 1997 as ninemsn and the combined online properties, including news.ninemsn.com.au, were viewed by up to 12 million each month in Australia, the companies say.

Nearly 400,000 downloaded Mi9 and Nine's second screen app Jump-in, they say. “Mi9 is a true leader in Australia’s digital marketplace and we’re confident in the company’s continued success,” said Axel Steinman, vice president for emerging markets at Microsoft Advertising.

Mark Britt will continue as CEO of Mi9. “Ninemsn and Mi9 have been a critical part of NEC’s digital business for many years," he said. "NEC has always been a fantastic shareholder, so this is business as usual for us."

In August Mi9 announced a deal to sell premium advertising on ESPN's websites, including espn.com, footytips.com.au, cricinfo.com, espnfc.com and espnf1.com.

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Cannes 2018: Colenso BBDO is the first New Zealand agency to make a shortlist

  • Advertising
  • June 18, 2018
  • StopPress Team
Cannes 2018: Colenso BBDO is the first New Zealand agency to make a shortlist

It's that time of year again, with adland taking to the French Riviera for a week of education, inspiration and celebration. So far, the shortlists for the Glass, Innovation, Titanium, Pharma, and Health and Wellness categories have been released to kick off the buzz that’s set to last until the last Lion is announced on Friday.

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