Monopoly – the game that destroyed a thousand families – is launching a new set based on Auckland. In a fine piece of democratic consultation, the city planners for Monopoly Auckland Edition asked the public for idea suggestions through Facebook and email. As with all things internet, if it can be #hashtag mocked, it will be – as was the case yesterday and today with the #AucklandMonopolyCards hashtag.
The trending topic has provided hours of fun for those of us pretending to be working at the office, utilising jokes most Aucklanders would get.
Although some might say the crowdsourcing campaign backfired (although as far as we can tell it was never officially on Twitter), but I'm willing to bet the marketing folks at Parker Brothers are cherishing all this free publicity.
Here are 11 of our favourite #AucklandMonopolyCards hashtags, feel free to add your own in the comments:
You attempt to catch a train from the Airport to Britomart. Miss ten thousand turns. #AucklandMonopolyCards— Jolisa Gracewood (@nzdodo) April 22, 2013
At Nosh you overhear Sally Ridge asking for 'Silicone Olives'. Collect $200 from Rachel Glucina. #AucklandMonopolyCards— David Slack (@DavidSlack) April 22, 2013
You stay in town over a long weekend. Fast track to anywhere on the board. #AucklandMonopolyCards— Cate Owen (@CateOwen) April 22, 2013
Cheeky journalist is cheeky:
You sell your mysterious logistics company in the tax-haven of Monaco. Collect the Warriors and a Knighthood. #AucklandMonopolyCards— Matt Nippert (@MattNippert) April 22, 2013
The obligatory Kim Dotcom reference:
Internet entrepreneur moves into your neighbourhood and hovers up all your Internet.Return to 1983.#AucklandMonopolyCards— Rick Shera (@lawgeeknz) April 22, 2013
The communists have sabotaged the value of your electric company shares. Sell one of your houses. #AucklandMonopolyCards— Philip Matthews (@secondzeit) April 22, 2013
Technically this one is for Rotorua, but we won't let facts ruin a good joke:
Bank error in your favour. Westpac pays you $10 million. #AucklandMonopolyCards— Eric Young (@RealEricYoung) April 22, 2013
This one's a bit meta:
In a fit of highly focused procrastination, you spend 20+ minutes trying to think of a #AucklandMonopolyCards tweet. Nothing happens.— Simon Young (杨瑾鸿) (@simonyoung) April 22, 2013
Poor little Wellington, it wants to play too:
You encounter no turbulence when landing at the Airport. Advance to go and collect $200,000. Tell all your friends. #WellingtonMonopolyCards— Valerie (@VallieVal) April 22, 2013
And the overall grand champion tweet is this beauty:
You work in advertising/marketing/PR, spend all afternoon making hashtag jokes on Twitter. Collect $200 anyway. #AucklandMonopolyCards— Anthony (@antsgardiner) April 22, 2013