Mobile now 35 percent of Trade Me visits

  • Technology
  • February 20, 2013
  • Sim Ahmed
Mobile now 35 percent of Trade Me visits

Auction giant Trade Me says more than a third of its visitors use the site on a mobile device, almost double what it was this time last year. 

Trade Me released this information today as a part of its half-yearly report, which saw the company rake in net profits of $37.4 million in the past six months.

According to Nielsen Online, Trade Me received around 7 million unique browsers in January, meaning almost 2.45 million of them were on a mobile device.

(Chart: Percentage of Trade Me visits via mobile between July 2011 and January 2013. Source)

Mobile sessions include the touch version of the website, and Trade Me's iOS and Android apps. When Trade Me first launched its iPhone app in 2010, only 1.8 percent of visits were through a mobile device.

Not unexpectedly, Trade Me says mobile user behaviour is very different to what occurs on the desktop, and mobile users spend far less time on the site.

Trade Me says it's investing more in its core business, and a part of this is expanding the mobile and technology teams within the business. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Sponsored content

Reckon you're a media guru? Quiz results and answers revealed

We go through all the questions and take a look at what the right answer was according to the research from Colmar Brunton.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit