L&P turns to Snapchat to sell some cans by cultivating trickshot enthusiasts

  • Advertising
  • October 22, 2015
  • StopPress Team
L&P turns to Snapchat to sell some cans by cultivating trickshot enthusiasts

Lemon & Paeroa has launched a new Snapchat campaign via Saatchi & Saatchi, urging fans to add it on the platform and submit trickshots as part of its ‘Trickshot Challenge’.

For those of you who don’t know what a trickshot is, for the most part it involves landing a really difficult shot, like bouncing a basketball off three surfaces before getting it in the hoop, aka the overly elaborate execution of a simple task.

Fans can enter the challenge after purchasing one of L&P’s limited edition ‘Shot Bro Trickshot Challenge’ cans which provide instructions for a particular ‘trickshot’. There are four possible options including: the lie down lob, the spinout, the assist and the blind bomb.

The buyer then needs to submit it to L&P’s Snapchat (by adding @lemonandpaeroa) to win weekly prizes or the grand prize.

A Saatchi & Saatchi spokesperson says: "Starting with new limited edition can designs and rolling out across social, radio and outdoor, the campaign encourages Kiwis to get their hands on one of the four L&P limited edition Shot Bro cans, follow L&P on Snapchat, and send in snaps performing trickshots for prizes. In addition, Saatchi & Saatchi NZ has transformed every day street posters into trick training zones, featuring special build posters where Kiwis can test their ultimate skills."

StopPress will be receiving more information on the campaign from Saatchi & Saatchi shortly, and will update the story accordingly.

Fans that add L&P will also receive a bit of inspiration from a few recognisable Kiwis.

We’ve got some peeps you might recognise helping us out over the next few weeks with the L&P Trickshot Challenge - check 'em out on our Snapchat @lemonandpaeroa. #TrickshotChallenge

Posted by Lemon & Paeroa on Sunday, 11 October 2015

L&P also got comedian Guy Montgomery and Steph Monks from The Edge Smash NZ to give the Trickshot Challenge a go, and their attempt was sent out to L&P’s Snapchat friends.

We’ve got our mates Guy Montgomery and Steph Monks from The Edge SMASH NZ helping us this week - giving the L&P...

Posted by Lemon & Paeroa on Saturday, 17 October 2015

The duo attempted ‘the assist’ (emphasis on ‘ass’) which involved Monk’s behind, one of L&P’s limited edition cans and an open chilli bin. Use your imagination.

Tomorrow they’ll be attempting the ‘lie down lob’ and asked L&P’s Snapchat community to vote for their favourite method of attempting this out of a selection, for the chance to win a $500 Prezzy Card.

As the campaign goes on it will be interesting to see what Kiwis bring to the table in terms of their trickshot ability, we’re also curious to see what else L&P sends out.

  • See our rundown of brands using Snapchat to target a younger audience here.

Saatchi & Saatchi has carried out other interactive campaigns for L&P.

In summer last year it rolled out a series of customised adshels and street posters in Auckland, Wellington and Christchurch, which featured removable jandals and towels. 

And as an aside, but still on topic, some people have been quite creative with their trickshots, using literally anything that’s lying around and then posting videos online. This guy landed some epic shots with Oreos and a glass of milk. 

There are also teams dedicated to landing trickshots:

Then there are these guys, Dude Perfect, who go to incredible effort to pull off some extreme shots:

Credits:

Client: Coca-Cola Amatil

General manager marketing: Wendy Rayner

Head of marketing & design: Leigh Moss

Senior brand manager: Angela Broad

Senior brand manager: Raquel Burton

Agency: Saatchi & Saatchi New Zealand

Executive creative director: Guy Roberts & Corey Chalmers

Creative: Antony Wilson

Creative: Charlie Godinet

Creative: Kurt Strong

Senior designer: Ross Davies

Content creator and social media manager: Jessica Reihana

Studio manager: Tias Somers

Studio: Shane Kelly

General manager: Paul Wilson

Director of strategy: Murray Streets

Account director: Katja Green

Account manager: Ashley Zaragoza

Media: Ikon Communications

Client service director: Chantelle Hurndell

Strategy director: Victoria Parsons

Communications planner: Pete McRae

Communications manager: Anna Wright

Paid social specialist: Nick Henderson

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  • Advertising
  • December 15, 2017
  • Damien Venuto
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