Kathmandu packs mobile optimised site for trek up online sales mountain

  • Online
  • October 16, 2013
  • Amanda Sachtleben
Kathmandu packs mobile optimised site for trek up online sales mountain

Kathmandu is responding to growing use of its site on mobile devices with its first website optimised for those devices. Online sales make up four percent of sales across the retail group and in its 2013 financial year presentation it said online sales had grown 55 percent year on year.

The mobile site uses adaptive design with responsive elements and was made by Tundra, the Melbourne-based digital agency that made Kathmandu's brower-based site.

It was partially driven by feedback from Summit Club members and includes easier navigation and bigger icons, says CEO Peter Halkett. “We want to give customers the best platform to shop online. We have a loyal and committed customer base with our one million Summit Club members and we knew that we needed to deliver faster and easier options for them to use."

He adds that four percent of online sales is "the tip of the iceberg". The group estimates 20 percent of its online sales will likely come from mobile devices in future, but Halkett wouldn't say by when.

"We know that there is a big move away from desktops towards the use of smartphones and mobile devices for shopping and pre-shopping, and if we can make it easier to search and to shop that is likely to deliver increased sales," he says

Halkett wouldn't give details on the company's plan for apps. It also wants to introduce international shipping and Click and Collect to the mobile site. Using Click and Collect, customers opt to have items delivered to a store rather than their address. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Year in Review: Paul Millward, DB Breweries

  • Year in Review
  • December 19, 2018
  • Paul Millward
Year in Review: Paul Millward, DB Breweries

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Paul Millward, sales director at DB Breweries, has to say.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit