DraftFCB's Driving Dogs bite down on Yahoo NZ Digital Strategy Awards

  • Awards
  • April 11, 2013
DraftFCB's Driving Dogs bite down on Yahoo NZ Digital Strategy Awards

DraftFCB Media’s ‘Mini Driving Dogs’ were an unqualified success, making headlines around the world in 2012, and the campaign has just been recognised as the winner of the 2012 Yahoo! New Zealand Digital Strategy Awards.

Judges said that campaign, which aimed to promote Mini's association with the SPCA and drive adoption rates, harnessed the true power of digital and succeeded in engaging a mass audience.

This judging panel included Laura Maxwell-Hansen, general manager of Yahoo! New Zealand; Helen Baxter, managing directrix of Mohawk Media; Hazel Phillips, editor of Idealog; and Emily Hare, managing editor of Contagious.

“This campaign took a key consumer insight and created a digital campaign that simply could not have been as successful on any other media,” said Maxwell-Hansen.

One of the coups for the campaign was a Campbell Live clip, which showed Porter the pooch driving reporter Tristram Clayton around a track in Avondale.

The Yahoo! Digital Strategy Awards are run quarterly. At the end of each year, the four winners then square off against each other to go for the title of overall winner. This year, PHDIQ was named runner-up for its sLIPTONslide campaign on behalf of Lipton Ice Tea. The other two quarterly winners that qualified as finalists were PHDiQ for the Vodafone NZ Samsung Galaxy SIII launch campaign and Contagion for Tasti's Not Quite as Kiwi As campaign.

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Simply the best: The prestigious Purple Pin winners of the 2018 Best Awards

  • Awards
  • September 25, 2018
  • Elly Strang
Simply the best: The prestigious Purple Pin winners of the 2018 Best Awards

From a calming, machine-learning led interactive experience at Starship Children’s Hospital, to the story of a goat that acts as anti-bullying initiative and teaches children the effect their actions can have, the best in New Zealand design was crowned at the 2018 Best Awards on the weekend – and a discussion about gender equality in design has been brought to the industry's attention. Here are the supreme winners, and a statement from the Designers Institute of New Zealand (DINZ) CEO Cathy Veninga on the protests that took place.

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