Three of the local campaigns many hoped would appeal to the Cannes judges didn't get the golds they were hoping for, but they did come away with bronze overnight, with DDB taking two bronzes for Sky's #Bringdowntheking and Paw Justice's Animal Strike and Colenso BBDO getting one for Samsung's Smartphone Line.
Three grand prix were awarded for ‘Pharrell Williams – 24 Hours of Happy’, which Iconoclast Paris created for Universal/Iamother, ‘Live Test Series’ for Volvo Trucks by Forsman & Bodenfors in social and Chipotle's ‘The Scarecrow’ by Creative Artists Agency in Branded Games, Branded Tech and Integrated Multiplatform Campaign.
Here at StopPress and NZ Marketing, it's our job to find the most interesting things to cover, whether new campaigns, big shifts or thorny issues. But it's not a one-way street. We're always pestering our contacts to figure out what stories we should be writing and what the industry is talking about. But we want to go a bit wider. So, in a regular survey run by TRA, we're asking for your opinions on everything from the effectiveness of recent campaigns to the most under-rated marketing disciplines.