Beck's harnesses Edison invention to turn beer into music

  • PopPress
  • June 6, 2013
  • StopPress Team
Beck's harnesses Edison invention to turn beer into music

German beer brand Beck's chose Semi-Permanent in Auckland to unveil its latest toy: a beer bottle where instead of a label there's music.

The Beck's 'Edison Cylinder' is named for Thomas Edison, who first invented the phonograph in the 1870s. Much like the phonograph from a century ago, the beer bottle version is etched with grooves which when traced by needle and amplifier plays recorded audio.

Its premiere performance was in front of the crowd at Semi-Permanent last Friday, where it recreateted Kiwi band Ghost Wave's 'Here She Comes' with remarkable fidelity.

Client: Beck’s New Zealand

Creative Agency: Shine Limited

Machine & Bottle Production: Gyro Constructivists

Making-of Video Production: VICE

Record Label: Arch Hill Recordings

Band: Ghost Wave

Album: Ages

Featured Single: Here She Comes

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And now, the newsfeed: the best takes on the recent Facebook changes

  • Social media
  • January 19, 2018
  • StopPress Team
And now, the newsfeed: the best takes on the recent Facebook changes

Like a drug dealer cutting off supply to its addicted clients, Facebook once again pulled the rug out from underneath publishers and brands as part of its ongoing mission to 'make the world a better place'. The main shift, which has been happening in various forms for a few years, is a newsfeed tweak that will prioritise engaging content from friends and family, rather than news from media companies or brands. So what does it mean for publishers, brands, agencies and the world in general? Here are some of the best takes on the issue.

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