APN Outdoor launches first of six digital billboards in Auckland

  • Outdoor
  • July 1, 2013
  • Sim Ahmed
APN Outdoor launches first of six digital billboards in Auckland

APN Outdoor and Auckland Council are taking the first step towards transforming Auckland's CBD into the Times Square of the South Pacific, unveiling the first of six digital billboards to be placed across the city.

The LED signage launched today (with the help of a comically large Big Red Button) is located across the road from Aotea Square. Although it was competing for attention with a kids movie promotion, an ice rink and a Falun Gong meditation meeting – the billboard was bright and hard to miss.

Currently there are five advertisers which have bought eight-second timeslots, including Coca Cola (which has two slots), Instant Kiwi, Holden, BMW and Freeview. 

Officiating the launch, mayor Len Brown says APN's "uber cutting edge" billboard will give the city centre an international atmosphere akin to Times Square in New York.

APN Outdoor New Zealand general manager Phil Clemas says the billboard on Queen Street is the first of six in the CBD which will be up and running before Christmas. The consents process for the other five is well advanced, he adds. 

These billboards come amidst a bump in outdoor advertising following a slow 2012, which was heavily affected by the post-Rugby World Cup advertising downturn. Outdoor advertising in the first quarter of this year was up by 16 percent from last year, hitting $15.4 million according to the Outdoor Media Association of New Zealand (OMANZ).

The signage is restricted by the Auckland Council from displaying video content as it could distract drivers and be considered a hazard. Asked if APN Outdoor will push the matter in order to make the ad positions more attractive to brands, Clemas says "never say never".

 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Spotify gives its outdoor campaign a witty local twist

  • Advertising
  • August 17, 2017
  • StopPress Team
Spotify gives its outdoor campaign a witty local twist

At the end of last year, Spotify crunched the numbers and surfed its playlists to give thanks to its users for a 'weird' 2016. Now, Spotify's brought its highly successful 'Platform for Discovery' campaign to New Zealand shores to highlight some the most bizarre habits of Kiwi listeners.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit