.99 keeps online fundraising simple for complex disease

  • Online
  • December 11, 2013
  • Amanda Sachtleben
.99 keeps online fundraising simple for complex disease

Sometimes the simplest creative ideas are the most powerful, and that's the premise of searchforacure.co.nz, a new site that capitalises on the ubiquity of Google as a home page for quick search.

The web page, created by .99, has a Google search field along with three advertising spots that generate revenue for Leukaemia and Blood Cancer New Zealand (LBC) to research potential cures for the disease.

The agency and hosting provider Mothership are providing services free, with advertising booked and served by AdHub.

LBC makes 1c per ad per pageview.

“Most people already use a search engine as their homepage,” says LBC communications manager Georgie Hackett. “Now they can help us support the 10,000 Kiwis with blood cancer just by doing what they already do.

“On average we’ll get around 3c every time someone uses the website, which doesn’t sound like a lot, but if everyone was to set it as their homepage, those cents would quickly turn into dollars."

The site has been soft launched and currently includes ads from Countdown and Skinny Mobile. It has been shared among LBC and .99 staff but will be more heavily promoted from January, .99 senior creative Edward Bell says.

By last week the page had netted more than 30,000 page views, he says.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

2018 RAE Awards celebrate effectiveness of research, data and insights at the Hilton
features

2018 RAE Awards celebrate effectiveness of research, data and insights at the Hilton

Celebrating research effectiveness, the research industry came out en masse for its 2018 RAE Awards with a glamorous evening at The Hilton on 17 August. This year’s RAE Awards attracted 50 entries across nine categories.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit