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The Kiwi company with an $85 million price tag: the story behind Online Republic

  • Search
  • June 8, 2016
  • Sim Ahmed
The Kiwi company with an $85 million price tag: the story behind Online Republic

Long before Online Republic was the Kiwi success story sold to Australia-based Webjet for $85 million, Sim Ahmed wrote a cover story for NZ Marketing in 2013 telling the story of how the company's founder Mike Ballantyne discovered success by moving away from ego-stroking digital campaigns and focusing on the unsexy—but increasingly important—realm of search engine marketing. Today, we revisit this tale. (Please note: this story features previously published content).

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Not just for old, rich men: NZ Golf and Augusto look to get girls onto the green

  • Marketing
  • January 28, 2016
  • Holly Bagge
Not just for old, rich men: NZ Golf and Augusto look to get girls onto the green

The traditional perception of golf usually evokes images of diamond-patterned shirts, cheese cutters, pastel sweaters, loafers and affluent white men. This long-standing reputation is so entrenched that it even led to the urban myth that the word golf was in fact an acronym for 'gentleman only, ladies forbidden'. This, of course, isn't true, but the stereotype has long prevailed in golfing, leading to it being seen as a rich man's sport or a hobby for retirees. But NZ Golf is on a mission to change this.

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Twisting perspectives: Kiwi brands dive into 360-degree video

  • Technology
  • January 22, 2016
  • Holly Bagge
Twisting perspectives: Kiwi brands dive into 360-degree video

360-degree video, which has been described as the next big thing in tech for 2016, is slowly gaining traction in New Zealand as brands begin experimenting with it in creative ways. Here’s a rundown of how a few of them have been using it so far. PLUS: a first-hand account of Augusto’s experience with the technology.

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