Long before Online Republic was the Kiwi success story sold to Australia-based Webjet for $85 million, Sim Ahmed wrote a cover story for NZ Marketing in 2013 telling the story of how the company's founder Mike Ballantyne discovered success by moving away from ego-stroking digital campaigns and focusing on the unsexy—but increasingly important—realm of search engine marketing. Today, we revisit this tale. (Please note: this story features previously published content).
Marketing, advertising & media intelligence
Got a story? Emai1 email@example.com
From the sea to your plate: new Tiaki brand aims high, employs technology to let fish lovers see where dinner was caught
The Tiaki fishing approach, which includes innovative nets and a mobile app, is being trialled in a bid to enable consumers around the world to see where their fish came from and how it was caught.
The traditional perception of golf usually evokes images of diamond-patterned shirts, cheese cutters, pastel sweaters, loafers and affluent white men. This long-standing reputation is so entrenched that it even led to the urban myth that the word golf was in fact an acronym for 'gentleman only, ladies forbidden'. This, of course, isn't true, but the stereotype has long prevailed in golfing, leading to it being seen as a rich man's sport or a hobby for retirees. But NZ Golf is on a mission to change this.
360-degree video, which has been described as the next big thing in tech for 2016, is slowly gaining traction in New Zealand as brands begin experimenting with it in creative ways. Here’s a rundown of how a few of them have been using it so far. PLUS: a first-hand account of Augusto’s experience with the technology.
Top websites for December: Facebook slips below Microsoft as Nielsen includes Skype in the numbers--UPDATED
Microsoft’s combined offerings topped Facebook in last month’s website rankings, which are based on a Nielsen report that tracks unique audience across all web browser usage, but does not include the use of mobile apps. Unsurprisingly, Google came out on top, while Stuff retained its lead over the Herald further down the list.