When Icarus first flapped his crudely fashioned wings and flew a little too close to the sun, humans became enamoured with the idea of flight. And, given the stunning aerial footage compiled by Getty Images in 2013, it seems that our love affair with the sky has not dwindled as the millennia have passed.
Marketing, advertising & media intelligence
Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.