Infographic: taking content marketing action

  • Content Room, brought to you by Getty Images
  • January 19, 2015
  • StopPress Team
Infographic: taking content marketing action

Content marketing is by no means a new marketing innovation to slide off the ceaseless production line dedicated to marketing jargon. Since Procter & Gamble's early dabbling in sponsored content on a radio-based soap opera, content marketing has chugged along, evolving along the way and has now become a formidable beast that is present in countless marketing plans. But as the beast has grown, so too has the trepidation that brands often feel when finding the best way to approach it. 

So, in an effort to demystify content marketing slightly and make it seem a little more approachable, Getty Images has released a new infographic that gives marketers a quick breakdown on strategies that could help to effectively integrate content marketing into campaigns.    

                

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IABNZ Q3 Revenue Report: interactive revenue grows to $266 million

  • Advertising
  • November 16, 2018
  • StopPress Team
IABNZ Q3 Revenue Report: interactive revenue grows to $266 million

IABNZ’s Internet Advertising Report for Q3 2018 has been released, with total revenue reaching $266 million for the quarter representing 13 percent growth year-on-year.

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