Infographic: taking content marketing action

  • Content Room, brought to you by Getty Images
  • January 19, 2015
  • StopPress Team
Infographic: taking content marketing action

Content marketing is by no means a new marketing innovation to slide off the ceaseless production line dedicated to marketing jargon. Since Procter & Gamble's early dabbling in sponsored content on a radio-based soap opera, content marketing has chugged along, evolving along the way and has now become a formidable beast that is present in countless marketing plans. But as the beast has grown, so too has the trepidation that brands often feel when finding the best way to approach it. 

So, in an effort to demystify content marketing slightly and make it seem a little more approachable, Getty Images has released a new infographic that gives marketers a quick breakdown on strategies that could help to effectively integrate content marketing into campaigns.    

                

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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