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Small screen, big picture: three ways New Zealand marketers can make a visual impact on mobile

Jacqueline Bourke, global creative insights lead at Getty Images, shares stats, trends and examples of mobile marketing in New Zealand.

Real, uncut, unedited: the growth of user-generated content

  • Content Room, brought to you by Getty Images
  • April 7, 2015
  • StopPress Team
Real, uncut, unedited: the growth of user-generated content

Approximately 300 hours of video content are uploaded to YouTube every minute—and the vast majority of it is created by regular users who capture personal experiences with Go Pros, smartphones and laptop cameras. So prolific is this trend of user-generated content that millennials are now sometimes referred to as Generation C, for Generation Content.

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Not everything is pink and blue: Getty encourages marketers to go gender neutral

  • Content Room, brought to you by Getty Images
  • March 27, 2015
  • StopPress Team
Not everything is pink and blue: Getty encourages marketers to go gender neutral

For decades, pink has been for girls and blue has been for boys. This arbitrary assignation of colour to gender has for generations dictated the colour of children's rooms, clothes, stationery and toys. And these constraints that omnipotently decide 'this is for boys' and 'this is for girls' have also extended into other areas of children's lives, often limiting what they feel they are permitted to participate in. However, these notions that have until now been cast in plasticine GI Joes action figures and Barbie dolls are starting to melt together, blurring gender lines and giving children the ability to determine how they want to represent their personal identities.

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Small cameras, big stories: putting the viewer at the centre of the action

  • Content Room, brought to you by Getty Images
  • March 18, 2015
  • StopPress Team
Small cameras, big stories: putting the viewer at the centre of the action

In the early '90s, video cameras for personal use were large clunky devices that most often delivered grainy footage to video cassettes that would almost invariably collect dust in a box located in some forgotten corner of the house. But as technology advanced the cameras became smaller and cheaper, and the quality they delivered improved drastically. Nowhere is the this trend more evident than in the story that underpins the rise of Go Pro. The evolution of camera technology has allowed an entire generation to capture footage and share experiences that were once restricted to only the person participating in them.

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Genderblend: the changing face of women in media

  • Content Room, brought to you by Getty Images
  • March 10, 2015
  • StopPress Team
Genderblend: the changing face of women in media

The way we see men and women is evolving, and many brands have started noticing and reflecting this in their advertising. To highlight some of these examples during International Women's Day, Getty Images recently compiled short list of the international ads that are leading the charge in representing women as powerful, independent and capable. Plus: Getty looks at the growing trend of androgyny in representations of men and women.

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All about the sports

  • Content Room, brought to you by Getty Images
  • March 4, 2015
  • StopPress Team
All about the sports

Peruse enough mainstream news sites and you're likely to eventually see the Getty Images label tagged to the photography featuring on some of the stories. This is because the company today serves as an image provider for many publications throughout the world. Due to this affiliation with news, it's important for Getty to provide imagery that accompanies current affairs suitably.

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Infographic: taking content marketing action

  • Content Room, brought to you by Getty Images
  • January 19, 2015
  • StopPress Team
Infographic: taking content marketing action

Content marketing is by no means a new marketing innovation to slide off the ceaseless production line dedicated to marketing jargon. Since Procter & Gamble's early dabbling in sponsored content on a radio-based soap opera, content marketing has chugged along, evolving along the way and has now become a formidable beast that is present in countless marketing plans. But as the beast has grown, so too has the trepidation that brands often feel when finding the best way to approach it. So, in an effort to demystify content marketing slightly and make it seem a little more approachable, Getty Images has released a new infographic that gives marketers a quick breakdown on strategies that could help to effectively integrate content marketing into campaigns.

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Getty Images' predictions for visual content marketing in 2015

  • Content Room, brought to you by Getty Images
  • December 8, 2014
  • StopPress Team
Getty Images' predictions for visual content marketing in 2015

Throughout the course of the last year, Getty Images has been making a point of identifying the visual trends that define business culture in the modern age. In addition to seeing changes in media representations of women, middle-aged people and beauty standards, Getty has also drawn attention to the way technology is influencing photography through extreme close-ups and point-of-view cinematography. And as the world stands poised to draw the curtain on 2014, the team at Getty have taken a moment to look at what the future in a new article published on its website.

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From mobile to desktop: Getty expands its Stream app

  • Content Room, brought to you by Getty Images
  • November 19, 2014
  • StopPress Team
From mobile to desktop: Getty expands its Stream app

Visual communications company Getty Images has release a desktop version of its Stream app, which makes it easier for consumers to "to access, curate and share" its vast range of imagery.

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Top 20 Getty images chosen by Kiwis over the last year

  • Content Room, brought to you by Getty Images
  • October 29, 2014
  • StopPress Team
Top 20 Getty images chosen by Kiwis over the last year

As noted in a series of articles published on the Getty Images website last year, publishers and brands are starting to shift away from the stereotypical images that have until now typified what advertisers had constructed as perfection. The investigation into visual trends found that women were increasingly represented in positions of power, same-sex relationships were sometimes used in lieu of straight imagery, older people were appearing with greater regularity and beauty was being given a more flexible definition. Interestingly, the top 20 Getty images that have been downloaded by Kiwis since the beginning of the year also indicate that these international trends are starting to take shape in New Zealand. However, trends don't emerge instantaneously, and this means there were still some more conventional images included on the final list.

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Images you can almost touch

  • Content Room, brought to you by Getty Images
  • September 30, 2014
  • StopPress Team
Images you can almost touch

Staring at computer screens for extended periods of time has become an inescapable part of living in the digital age, condemning office workers to red eyes and artificial air. Interestingly, rather than attempting to escape the glow of a digital screen after office hours, we substitute our work laptops with mobile phones, smart TVs and tablets in our spare time.

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How to win with images

  • Content Room, brought to you by Getty Images
  • August 4, 2014
  • StopPress Team
How to win with images

Getty Images takes a look at how online publishers (whether brands or bloggers) can use images to help tell stories that move audiences.

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