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Small screen, big picture: three ways New Zealand marketers can make a visual impact on mobile

Small screen, big picture: three ways New Zealand marketers can make a visual impact on mobile
features

Small screen, big picture: three ways New Zealand marketers can make a visual impact on mobile

Jacqueline Bourke, global creative insights lead at Getty Images, shares stats, trends and examples of mobile marketing in New Zealand.

Real, uncut, unedited: the growth of user-generated content

  • Content Room, brought to you by Getty Images
  • April 7, 2015
  • StopPress Team
Real, uncut, unedited: the growth of user-generated content

Approximately 300 hours of video content are uploaded to YouTube every minute—and the vast majority of it is created by regular users who capture personal experiences with Go Pros, smartphones and laptop cameras. So prolific is this trend of user-generated content that millennials are now sometimes referred to as Generation C, for Generation Content.

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Not everything is pink and blue: Getty encourages marketers to go gender neutral

  • Content Room, brought to you by Getty Images
  • March 27, 2015
  • StopPress Team
Not everything is pink and blue: Getty encourages marketers to go gender neutral

For decades, pink has been for girls and blue has been for boys. This arbitrary assignation of colour to gender has for generations dictated the colour of children's rooms, clothes, stationery and toys. And these constraints that omnipotently decide 'this is for boys' and 'this is for girls' have also extended into other areas of children's lives, often limiting what they feel they are permitted to participate in. However, these notions that have until now been cast in plasticine GI Joes action figures and Barbie dolls are starting to melt together, blurring gender lines and giving children the ability to determine how they want to represent their personal identities.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Small cameras, big stories: putting the viewer at the centre of the action

  • Content Room, brought to you by Getty Images
  • March 18, 2015
  • StopPress Team
Small cameras, big stories: putting the viewer at the centre of the action

In the early '90s, video cameras for personal use were large clunky devices that most often delivered grainy footage to video cassettes that would almost invariably collect dust in a box located in some forgotten corner of the house. But as technology advanced the cameras became smaller and cheaper, and the quality they delivered improved drastically. Nowhere is the this trend more evident than in the story that underpins the rise of Go Pro. The evolution of camera technology has allowed an entire generation to capture footage and share experiences that were once restricted to only the person participating in them.

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Genderblend: the changing face of women in media

  • Content Room, brought to you by Getty Images
  • March 10, 2015
  • StopPress Team
Genderblend: the changing face of women in media

The way we see men and women is evolving, and many brands have started noticing and reflecting this in their advertising. To highlight some of these examples during International Women's Day, Getty Images recently compiled short list of the international ads that are leading the charge in representing women as powerful, independent and capable. Plus: Getty looks at the growing trend of androgyny in representations of men and women.

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