StopPress

Marketing, advertising & media intelligence

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Inside: Touchcast

By , 2014-05-19 16:36:33

Andrew Hawley won his first piece of business—Telecom's youth-focused mobile brand Pulsate—in 1999 when he was still at design school at Massey University in Wellington. 15 years on and the executive creative director and managing director at 72-strong "digital experience agency" Touchcast is still working with his foundation client, albeit in a much larger capacity, as well as with a number of other big Kiwi companies that have been drawn to its attractive combination of speed and quality. He tells us how that panned out and what makes the full service digital agency tick.

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Surfing and beers: a content marketing match for Corona

By , 2014-05-19 15:48:17

In an effort to attach Corona to a laid-back lifestyle, the team at MC Creative in Australia has created a content room on the Australian and Kiwi homepages of Corona Extra that features blog posts and videos of surfers, skaters, musicians and artists visiting idyllic stretches of the world.

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Bowl cuts everywhere in latest Vodafone spot

By , 2014-05-19 14:27:49

Last month, when Vodafone launched its Gold Rush campaign for the release of the Samsung Galaxy S5, StopPress commented on how fortunate James Rolleston was to not have been given the same sadistic treatment as that thrown at Guy Williams for Telecom’s promotion of the snazzy phone. However, this observation may have been slightly pre-emptive because Vodafone’s latest spot, which although not resorting to physical abuse, will likely cause the actor a lingering sense of shame that can only come with seeing oneself—at primetime every night—with a bowl cut.

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Interislander's grievous grammatical errors

By , 2014-05-19 12:06:01

Interislander has been having a pretty rough time of it recently, with the Awatere losing a propeller in the Cook Strait, its replacement the Stena Alegra battling with a few issues of its own and Winston Peters making accusations about KiwiRail's top brass covering up serious incidents. And it's also struggling with its advertising.

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TVNZ-NZ Marketing Awards judging panel confirmed

By , 2014-05-19 10:46:53

The 2014 TVNZ-NZ Marketing Awards have shifted into the next gear of preparation with the announcement of the panel of judges who have been confirmed for this year's event, which will be hosted at the Langham on 28 August.

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JWT goes back to school with University of Auckland win

By , 2014-05-19 10:43:18

When the University of Auckland's account came up for review last year, the general sentiment was that it was likely to stay with long-time agency partner King St. But, slightly surprisingly, it pulled out of the pitch and shacked up with the University of Waikato and JWT has picked up the slack.

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The Compendium: 16 May

By , 2014-05-16 16:35:24

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Chronicling history: a year of Kiwi journalism in video form

By , 2014-05-16 16:24:54

Last Friday night, a good chunk of the nation's newspaper and magazine community gathered at the Pullman to celebrate the best writers, photographers, cartoonists, publishers and—be still our beating heart—marketers and bloggers. And while the commercial seas have been relatively choppy in this industry of late, the Canon Media Awards are always a good reminder of the important role journalism plays in telling a nation's stories. And the event's opening video, which was put together by OnDigital, shows just how broad that remit has been over the past year.

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Doge, Pharrell's Hat and Hot Dog Legs. Who will be the 'Meme Of The Year'?

By , 2014-05-16 16:20:53

The 18th Annual Webby Awards is kicking off on May 20 and what better way is there to celebrate all things Internet than awarding a "Meme Of The Year"?

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FCB and Colenso win at ORCA, but comedic trio steals the show with satirical analyses of ads

By , 2014-05-16 16:00:45

In contrast to the major advertising awards shows that are typified by large round tables, three-course meals and formal attire, the ORCA Awards, held last night at the Nathan Club in Auckland, was a stripped down affair that took a tongue-in-cheek look at the ads created by the six finalists. Over the course of the event, the organisers released a series of videos of radio personalities Bryce Casey, Guy Williams and Dave Fane sharing their often hilarious thoughts on the shortlisted ads.

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Movings/Shakings: 16 May

By , 2014-05-16 15:45:50

Moves and shakes at Fairfax, MediaWorks, Mi9 and 8.

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APN strokes its INMA trophies lovingly

By , 2014-05-16 15:44:32

While editorial and sales have long been uneasy bedfellows in the world of newspapers, they've been forced to get a bit cosier in recent years. That's exactly what APN and Tourism Australia did for the 'Explore Your Australian Passions' campaign and the content-led initiative caught the eye of the judges at the International News Media Association Awards (INMA), winning first place in the 'Best Marketing Solution for an Advertising Client' category.

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Agencies vie for Mercury Energy's direct business

By , 2014-05-16 12:46:35

Mercury Energy is believed to have kicked off a pitch process for its below-the-line business, with a rumoured list of contenders thought to include FCB, DDB-owned RAPP and the incumbent Chemistry Interaction.

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A tale of rates and ratings: TVNZ and MediaWorks take divergent paths on price

By , 2014-05-16 12:07:27

As Jeff Bezos says in his book The Everything Store, there are two types of companies: those that exist to raise prices and those to exist to try and lower them. Amazon is in the latter category, of course, whereas most media companies would be in the former. But Q3 has proven to be something of an anomaly, because TVNZ has decreased its ratecard prices while MediaWorks has increased them. So what's the rationale behind those decisions?

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How to make marketing history: six hot tips for a quality TVNZ-NZ Marketing Awards entry

By , 2014-05-15 17:25:35

There are a whole heap of great marketing success stories in this country. But you've got to be in to win. And you've also got to craft a quality entry if you hope to stand out from the pack and win a TVNZ-NZ Marketing Award. So if you want to improve your chances, check out these six pieces of advice from past winners and 2014 judges Wendy Rayner, Ant Rainger, Jacqui Bridges, Michael Pryor and Bryan Crawford.

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