StopPress

Marketing, advertising & media intelligence

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$6 million of shredded cash stars in new BNZ campaign

By , 2014-09-29 13:24:13

In an effort to give a more tangible representation of the statistical fact that Kiwis who hold mortgages pay $6 million in interest every four hours, BNZ has launched a new campaign via Colenso BBDO in which that amount of money will be shredded and put on display in Auckland's Aotea Square from 29 September to 1 October. This outdoor activation is being supported across various channels, with a TVC, a Facebook campaign and YouTube clips that all use the shredded money as a provocative reminder of the amount of money that Kiwis burn through their mortgage repayments every day.

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No more beauty parades: Ben Rose offers a new approach to agency selection

By , 2014-09-29 13:22:13

Finding the right agency partners is essential to all clients and it can be the difference between adding millions to your bottom line. But Sovereign's Ben Rose believes most marketers employ a process that has become outdated, does not give the best result and costs both them and the parties involved significantly in time and money.

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The Apple vs. Samsung fight touches down in New Zealand with feisty comparative print ad

By , 2014-09-29 12:28:39

Samsung has been giving Apple uppercuts for a few years now with its The Next Best Thing is Already here campaign, and it has taken the attacks up a notch after the launch of the iPhone 6 and 6 Plus with a series of ads calling bollocks on the 'innovation' of its main mobile competitor (it doesn't seem to have made too much difference, as Apple's sales were still off the charts, although glitches with the operating system and bendy phones may have hindered that). And now the local arm of the Korean electronics behemoth is getting in on the act, running a print ad in some of the weekend papers showing a list of features from the soon-to-be-released Galaxy Note 4 that Apple should be taking note of for its next release.

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Spikes Asia: DDB named runner-up agency of the year, Colenso BBDO wins only Kiwi grand prix—UPDATED

By , 2014-09-29 11:29:26

DDB New Zealand has had a few good account wins recently, including Icebreaker and the Auckland Council. And it did pretty well at Spikes Asia over the weekend too, winning enough trophies to be placed second in the agency of the year category behind Dentsu Tokyo.

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Kiwibank and NZ Post hand combined media account to OMD, Starcom and Ikon left empty-handed

By , 2014-09-29 10:21:48

In May, New Zealand Post and its subsidiary Kiwibank announced that they would merge their media accounts and appoint a single agency to take care of the media side of the business. This announcement came with the consequence that at least one of the long-time account holders for the respective businesses—Ikon (Kiwibank) and Starcom (NZ Post)—would lose its account. And now, after a pitching process, Kiwibank's head of marketing communications and content Regan Savage has confirmed that OMD has won the account, leaving both incumbents' ledgers a little barer.

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New wheels: FCB Media fills the automotive void with European Motor Distributors win

By , 2014-09-26 16:22:07

After losing the BMW account earlier this year, FCB Media has successfully orchestrated a switcheroo and landed itself behind the driver's seat of not one but four automotive brands by winning the European Motor Distributors (EMD) media account after a pitching process, which involved two separate media briefs.

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Lobo-sexual ad ensures you never insert you ear-buds innocently again

By , 2014-09-26 16:07:15

Just when you thought there was no such thing as an ad hung off the homoerotic relationship between a giant ear and a single overgrown German headphone, along comes Sennheiser.

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Foodstuffs continues down the absurdvertising road as New World gets hypothetical about netball sponsorship

By , 2014-09-26 15:36:51

Foodstuffs obviously isn't conducting too many drug tests on the staff in its marketing team, because after New World and Colenso BBDO went full gonzo for their two latest brand ads, it's launched another mad spot promoting its sponsorship of netball that shows it would do 'almost' anything to show their love of the sport.

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The Compendium: 26 September

By , 2014-09-26 14:36:39

Our weekly collection of good things, funny things, weird things and other things from inside the intertubes.

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Movings/Shakings: 26 September

By , 2014-09-26 12:12:17

Industry happenings at DB Breweries, Dynamo, Coca-Cola Amatil, BrandWorld, The Sweet Shop, Jericho, Kiwa, Data Insight, and Touchtech.

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Woman's Day takes the Magazine Awards crown, New Zealand Geographic close behind

By , 2014-09-26 11:28:14

Almost 300 people from the magazine and media industry ventured to the Auckland War Memorial Museum last night to celebrate the best writers, designers, photographers, editors, sales folk and titles in New Zealand. And it was one of the country’s most popular mags, Bauer Media's Woman’s Day, that left with the biggest haul.

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APN christens its multimedia beast NZME

By , 2014-09-25 17:39:39

Since taking over as the chief executive of APN New Zealand in May, Jane Hastings has been pulling together the discrete threads that make up the conglomerate in an effort to create a seamless entity that can be used to deliver commercial partners’ messages across all the available media properties. And all new things require a name, so for this reason APN sent out a release this morning saying that its print, radio, digital and e-commerce brands will from now on be unified under the moniker NZME (pronounced ‘en zed me’), which stands for New Zealand Media and Entertainment.

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Leave your drum machine at home, use Oreos instead

By , 2014-09-25 14:46:53

Oreo's new ad looks at a novel new way of using the iconic cookie: to make sweet, sweet music.

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It pays to be Dre

By , 2014-09-25 14:32:35

Rapper, producer and sound-based entrepreneur Andre 'Dr Dre' Young has just been named by Forbes as the 2014 Hip-Hop Cash King. And it's the sale of Beats Electronic to Apple that put him in the top spot. PLUS: Beats by Dre's celebrity-heavy advertising.

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BMW connects with Connected Drive

By , 2014-09-25 14:25:44

While Google messes about with a self-driving car, BMW is bringing the digital world to the driver in its newly released Connected Drive system. Already available in many parts of the globe, the onboard internet and SOS service comes standard with all new beemers in New Zealand, with optional subscriber services such as a 24/7 concierge phone service and a series of apps for integrating the car with your phone and home computer. But, um, why? Many of the features, such as GPS navigation, phone, internet and digital radio are available on all smart phones. So are AA, tow trucks and ambulances. So why not just bluetooth your brick and flick on the hands free?

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