StopPress

Marketing, advertising & media intelligence

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In filters we trust: how filters are changing the way we consume content

By , 2014-07-07 09:20:11

Whether it’s movies, music or experiences, filters both online and analog have become quite adept at serving up exactly what consumers want. And that could be a problem, writes Greg Whitham.

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Entrepreneur Barbie has more LinkedIn followers than you

By , 2014-07-04 16:38:42

Barbie is now an entrepreneur, with an actual LinkedIn profile. With her briefcase and smartphone, she's ready to inspire/mislead little girls through a career at her latest venture "Dream Incubator".

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Fighting with film

By , 2014-07-04 16:23:24

Satire is an important part of democracy, although judging by his various legal challenges, Colin Craig obviously doesn't agree. And @nintendoug, "an angry man with a computer", has given New Zealand a wonderful satirical gift in the form of Neetflux, which gives the right (and the media) a bit of a nudge with a series of fake movie posters.

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Slingshot walks the legal tightrope by giving Kiwis access to Netflix

By , 2014-07-04 16:18:42

This morning, yet another bombshell hit the SVOD space with the announcement that Slingshot had introduced its global mode, which will give Kiwi subscribers access to services such as Netflix, Hulu, Amazon Prime, BBC iPlayer. This announcement comes only a week after Telecom launched its SVOD service called Lightbox and two weeks after Sky sent out a release saying that it was planning to launch a similar service in the near future.

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APN Outdoor and Ngage increase the options with next round of Auckland digital billboards

By , 2014-07-04 15:51:44

Five interactive digital billboards will reign in Auckland’s CBD by the end of July, bringing a little bit more of Times Square to little old New Zealand. The existing single digital billboard in Queen St will soon link up with a network of four others that will be installed in Newmarket, Newton, Eden Terrace and Grafton, with full social media interaction capabilities.

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CAANZ and .99 aim to show 'invisible trolls' that the proof is in the Effies pudding

By , 2014-07-04 15:35:46

The trade blogs are renowned for snarky, often anonymous comments that call into question the motivations for campaigns or their claimed success. But as part of it drive to get more entries for the upcoming Effie awards, CAANZ and .99 are aiming to show that, due to the focus on real-life results rather than the shiny, new and enticing, a trophy in this awards programme will go a long way to silencing those critics.

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The cause and effect relationship of drinking and driving

By , 2014-07-04 15:32:37

This one is an interesting take on the drunk driving PSA. Instead of blood and guts, SAAQ of Quebec went with a subtle and more thought-provoking approach. Using a series of pulleys, this PSA explores the cause and effect relationship of drinking and driving.

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The Compendium: 4 July

By , 2014-07-04 14:01:39

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Movings/Shakings: 4 July

By , 2014-07-04 12:06:50

Industry happenings at Touchcast, Waitemata Films and Reload Agency

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Steinlager adds some oxygen to William Trubridge's dives into the deep blue—UPDATED

By , 2014-07-04 11:25:31

The Red Bull Stratos campaign, which saw madman Felix Baumgartner jump from a capsule approximately 39 kilometres above Earth, was one of the most watched brand-sponsored events in history. And Lion and DDB are attempting to do something similar, with a new campaign for Steinlager Pure that aims to drum up interest in Kiwi free diver William Trubridge and the upcoming effort to break his own world record of 101m.

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Smiling through the chills: actress braves winter swim in new Kia spot

By , 2014-07-04 10:53:24

In the new Kia Sportage spot by Work Communications, New Zealand's green landscape and pristine waters serve as a foil to office-based captivity and the screen-staring that often comes with it. And while driving to a desolate swimming beach and diving in seems like a liberating idea, it probably isn't quite as pleasurable as what it seems. What the footage shot by TVNZ's Blacksand fails to tell the viewer is that the spot was shot at the onset of winter and that lead talent Sophie Baragwanath had to endure frigid swims during one day of shooting.

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Y&R scores Wellington Sevens account

By , 2014-07-04 09:36:23

While the problems at troubled retailer Postie Plus, which is currently searching for a buyer, are causing a few headaches for Y&R at present, it's continued its winning ways elsewhere after being appointed as the creative lead for the 2015 Sevens Wellington campaign following a competitive tender process involving five Wellington agencies.

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What 'New Auckland' means for marketers

By , 2014-07-04 09:32:14

Inspired by a conversation with Al Brown on the new-found optimisim surrounding Auckland, James Hurman set out to discover why people were feeling so good about the city. Then, after speaking to 50 leading Aucklanders, he compiled a report that aims to create a shared understanding of ‘New Auckland’. These are some of the main insights.

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Auckland app tells jafas where to go

By , 2014-07-03 16:08:06

Over the last week, Heart of the City has been promoting its 'Where Next?' app, which was first announced in May. Designed in collaboration between VMob and Colenso, Where Next? puts VMob's platform to work with a free iPhone and Android app designed to personalise the information visitors get about events, attractions, retail and hospitality, venues, deals and places to find out what’s on.

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Mercury Energy puts FCB in charge of its media, creative, digital and direct business

By , 2014-07-03 15:22:13

Mercury Energy has confirmed via a release that it has selected FCB as its integrated partner across media, creative, digital and direct. In May, when StopPress first reported on the Mercury Energy pitch, it was thought several agencies—including FCB, DDB-owned RAPP, Contagion and Chemistry Interaction—were simply vying for the energy company's direct business, but this announcement confirms that FCB's win includes both above- and below-the-line aspects.

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