StopPress

Marketing, advertising & media intelligence

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Nothing like a home-cooked meal ... in the Arctic

By , 2015-03-27 16:44:25

UK-based creative DLKW Lowe has shown the power of home-cooked flavours in a heart-wrenching spot for Knorr that features a mother bringing a meal to her daughter all the way in the Arctic. The ad is based on the premise of a Knorr study in which 82 percent of respondents said that some foods remind them of childhood, while 77 percent said that food is always part of life's most meaningful moments.

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The Compendium: 27 March

By , 2015-03-27 16:32:30

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Braaaaaiiiiinnnnnnnnsssssssss: TVNZ's Zombie-inspired culinary promotion

By , 2015-03-27 16:16:16

Who’s hungry, has the appetite of a zombie, and could really go for some brains right now? The Auckland public apparently, as TVNZ proved when it promoted its new OnDemand exclusive show iZombie by hooning around the city in a food truck and handing out zombie-inspired food.

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Brand Black Caps: how do you measure success?

By , 2015-03-27 15:59:57

The recent storyline couldn’t be better for the Black Caps. A dream run at the World Cup including winning in the last few balls against South Africa, record beating scores and packed grounds to experience the big occasions. So how has the Black Caps brand fared through this process? Julian Smith has a look.

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The Bachelor NZ trots along nicely for MediaWorks, attracts decent TV and on-demand audiences

By , 2015-03-27 15:55:50

It's still early days, but The Bachelor NZ has thus far performed well for MediaWorks, particularly in the 25-54 category that media agencies prioritise when purchasing ad slots. According to Nielsen's online ratings, the show has attracted over 100,000 viewers aged between 25 to 54 in each of the episodes that have screened to date. And these ratings have been consolidated by strong on-demand stats as well. PLUS: MediaWorks looks into introducing a registration model to its 3Now platform.

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From retail to ratings: the power of the Cricket World Cup

By , 2015-03-27 15:34:30

The fervour around the Black Caps and their amazing performance in the Cricket World Cup is manifesting itself in a number of ways. Here are a few of them.

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The Media Counsel founder Glenda Wynyard convicted on 11 counts of fraud

By , 2015-03-27 15:02:02

The Serious Fraud Office (SFO) earlier today sent out a release confirming that Glenda Wynyard, former director and owner of now-defunct company The Media Counsel (TMC), has been found guilty in the Auckland District Court of 11 out of 13 Crimes Act charges laid. Her sentencing trial will now follow on 24 April.

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More parental guilt as Quitline and Screentime continue fight against smoking

By , 2015-03-27 14:10:51

Quitline is rolling out phase two of its ‘crayons’ campaign, joining up with Screentime creative Toni Urlich, and has released the first of two TVCs, which provide a strong reminder of the impressionable nature of children and their desire to emulate the actions of family members they look up to.

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The unaccounted millions of ad spend: Michael Pryor on the growth of data-driven marketing

By , 2015-03-27 13:54:59

While attention to the rampant growth of the ‘interactive category’ grabs headlines, there’s an extra piece of the expenditure puzzle which largely goes unaccounted for. And that’s the value and confidence New Zealand marketers are showing by increasing their investment in data-driven marketing and advertising (DDMA), argues Marketing Association chief executive Michael Pryor.

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Valerie Adams teams up with Ecostore for healthy fundraising alternative

By , 2015-03-27 13:28:30

Despite how joyful we become when we see fundraising school kids knock on our door with a box full of chocolate or cookies, sadly, we know it’s not good for us—and this is what Ecostore is pushing in a fundraising initiative campaign where it’s teamed up with four-time world shot put champion Valerie Adams for ‘Good Soap for a Good Cause,’ which might see some fundraising groups selling bars of soap instead of chocolate.

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Spark and Auckland Council break ground on the first of ‘The Boroughs’

By , 2015-03-27 13:15:35

Last year, Spark announced it was teaming up with Kiwi NBA player Steven Adams on a project dubbed ‘The Boroughs’ which would see it partner up with Auckland City Council to open five high-tech basketball courts. And today Spark and the Ōtara-Papatoetoe local board started construction on the first court at Otamariki Park in South Auckland.

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Fully merged: MediaWorks fuses all its sales teams, strives for greater collaboration

By , 2015-03-27 12:36:32

Until recently, advertising across MediaWorks' various properties was sold by independent sales arms. And while this approach worked at a time when the lines between channels were clearly defined, it has become largely impracticable to a company that is already running integrated campaigns on major shows and is also on the verge of launching an ambitious cross-channel show fronted by Paul Henry. Since last May MediaWorks has been restructuring its sales teams, and the company's head of revenue Liz Fraser and commerical director Paul Hancox believe they have now finalised a structure that is better suited to a landscape typified by blurred media lines.

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Data dump: Moneyball

By , 2015-03-27 11:52:19

Like most other media outlets, we're flagrantly tapping into cricket fervour and trying to shoehorn anything cricket-related onto the site. Thankfully, the Wellington data/cricket nerds from Dot have come to the party and, rather appropriately given the agency's name, it has been tracking every dot ball in the Cricket World Cup. Here are some of the interesting discoveries.

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Wellington City Council pedestrian safety campaign has an impact on impacts

By , 2015-03-27 11:31:26

One of the joys of Wellington is its compactness. And that means residents do a fair bit of walking. In the past five years, however, an average of 13 pedestrians have been involved in accidents on the golden mile each year. So Wellington City Council created a safety campaign that aimed to get Wellingtonians crossing the road with a “clear head” and it has slowly been rolling it out over print, video, outdoor and social media.

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Yahoo set to lay off all its editorial staff

By , 2015-03-26 16:51:22

As part of a review of its local business, Yahoo is set to let all its editorial staff go. This comes as a difficult time for the company, which was last year overtaken by Stuff in terms of online ratings.

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