StopPress

Marketing, advertising & media intelligence

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Not just about the clicks: comparing Stuff and the Herald's engagement stats

By , 2015-02-11 13:36:04

It's no secret that Stuff leads the Herald in terms of the number of pageviews, audience reach and unique user base it attracts on a monthly basis, but this is by no means the only metric that advertisers are interested in tracking. Engagement stats, particularly through social media, are becoming increasingly important in terms of determining the value of a placing an ad on a digital media property. So, in order to gauge the effectiveness of both publications in terms of engagement, Frank Feinstein, director at Feinstein Doaks, surveyed 2.5 million Facebook interactions on the flagship Facebook pages of both the Herald and Stuff.

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Another sport star jumps on the heat pump gravy train

By , 2015-02-11 11:19:31

These days I find it near impossible to think of heat pumps without thinking of Stephen Fleming, and that’s not about to change as Fleming stars alongside fellow former cricket giant Nathan Astle in Fujitsu’s latest advertising campaign.

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Tui puts the focus back on the crowd catches with Cricket World Cup campaign

By , 2015-02-11 10:54:13

Tui's Catch-a-Million campaign captured the imagination of the Kiwi public, the Kiwi media and global ad awards judges last season. And, with a bit of tweaking, the idea is back for the ICC Cricket World Cup, which kicks off on Saturday in Christchurch. PLUS: ANZ pimps out a pitch as part of its Dream Big campaign.

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Barnes, Catmur & Friends re-imagines heart disease as a serial killer

By , 2015-02-11 09:58:38

For this year's edition of Heart Week, Barnes, Catmur & Friends has given heart disease the shadowy face of serial killer being interviewed by a faux reporter.

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The wonder of mind wandering

By , 2015-02-11 09:30:23

Apparently, idle hands are the devil's plaything. So, with mobile phones ensuring there are very few idle hands these days, you might think that's a good thing. But what does that devotion to the screen mean for creativity? And should we be switching off and looking around rather than down? A project by WYNC podcast New Tech City thinks so and it's aiming to get people to appreciate the joy of spacing out with Bored and Brilliant.

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TVCs of the week: 10 February

By , 2015-02-10 16:30:56

A paranoid man, indepen-dancers, a personified disease and Aesopian characters star for Westpac, Kiwibank, the New Zealand Heart Foundation and Air New Zealand this week.

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State and Colenso's summer sizzler takes newspaper Ad of the Month, Young & Shand also gets nod of approval

By , 2015-02-10 15:51:31

Nothing says summer like scraping toxic fire extinguishing chemicals off the lamb. Colenso BBDO's ad for State Insurance has referenced this great Kiwi tradition with its 'get insurance fast because things happen fast' campaign and for their trouble they've taken out the December edition of News Works' Ad of the Month.

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Warriors give the nod to Special Group

By , 2015-02-10 15:30:40

Special Group has been appointed the new creative agency for the Vodafone Warriors, following a creative pitch that involved four agencies.

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Our First Home kicks off with strong ratings—UPDATED

By , 2015-02-10 14:17:21

TVNZ’s new reality DIY show Our First Home is showing early signs that it might have what it takes to dispossess The Block NZ (screened by MediaWorks) of its throne as the nation's most-watched reno-reality show. According to data from Nielsen, the show had a viewer rating of 456,000 for its first episode—and TVNZ's commissioner of factual entertainment Tony Manson believes that the show has enough substance to keep Kiwis entertained throughout the season. Update: ratings in the 25-44 demographic.

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Movings|Shakings: 10 February

By , 2015-02-10 13:00:19

Industry happenings at MPA, MediaWorks, OMD, CAANZ, The Pond and Unity Films.

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JWT lands first Orca of 2015 for 'Drunky Pants' spot

By , 2015-02-10 11:22:12

The Radio Bureau has announced the first Orca winner of 2015, and the gong has gone to JWT's Mike Ramsay and Mariona Wesselo-Comas for their work on the 'Drunky Pants' spot that was created for Auckland Transport as part of the Drunksense campaign, which has been developed to relay the message that stupid things—such as driving home—tend to make sense to drunk people.

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Gillette's hairy test

By , 2015-02-10 10:49:43

Dating app Tinder and hair removal brand Gillette have teamed up on a campaign, which might cause us to see a few more clean-shaven faces around.

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Westpac shares a day in the life of a tinfoil hat man

By , 2015-02-10 09:59:09

Westpac has unleashed a delightfully awkward, tinfoil-hat-wearing protagonist in a new spot that aims to show that contactless payments are so secure that even the most paranoid person in existence would be okay with using them.

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Cutting rates and cutting shapes: Kiwibank customers dance like no-one's watching

By , 2015-02-10 09:37:21

Kiwibank has been beating the drum of independence since it was founded in 2001 and it made it very explicit in its last ad when it printed out a bunch of bank records, made them into a huge banner and shouted it from the rooftops. That ad featured a range of proudly independent staff and its next effort, also via Assignment, features proud customers dancing a dance of financial independence.

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Esoteric or easy peasy: how readable are Kiwi sites?

By , 2015-02-09 20:26:11

In a country as diverse as New Zealand, simplicity in writing is essential when it comes to large-scale publications that aim to reach readers of different backgrounds (not all native English speakers) and varying education levels. So, are Kiwi publications obeying this rule of simplicity and is it being reflected in the articles published on mainstream media on a daily basis? To find out, StopPress ran some of the nation's websites through a readability test. Here's how they fared.

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