StopPress

Marketing, advertising & media intelligence

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The future in safe hands: a showcase of some of the standout student work from 2014

By , 2014-12-02 16:06:29

At this year's edition of the Young Gun Awards, Colenso BBDO's Ben Polkinghorne and Brett Colliver, FCB's Matt Williams and Y&R NZ's Liza Dupre all picked up awards, standing again as testament to the quality of the creative work that comes out of New Zealand every year. But, most often, the journey to these awards doesn't start within the agencies; it starts at the nation's ad schools, where the students' creative talent is shaped into commercial tools capable of developing campaigns that resonate with the masses. Thus, each year as the academic curriculum comes to a close, the industry takes a brief moment to look at the work that the students have produced. StopPress takes a look at some of the best student work from the previous year.

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Steinlager makes final push for a few minutes of the nation's attention, as 102 metre website fills up with messages of support for Trubridge—UPDATED

By , 2014-12-02 15:51:35

Since it launched its 'Born to Defy' campaign back in July, Steinlager has done a good job of drawing attention to its new ambassador William Trubridge—and the sport of freediving—through a combination of TV ads, outdoor ads, snazzy websites, special elevators, in-bar activations, PR coverage, social media action, promotion via TVNZ and a bit of content marketing. And as he gets set to submerge 102m and break the world record, Steinlager's still trying to drum up support and viewership for the live broadcast tomorrow at 7.50am on Breakfast.

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IT company jumps truck over F1 car, ups cool quota in the process

By , 2014-12-02 15:23:02

How does one make a IT storage hardware solutions and cloud computing company look cool? How about sponsoring a giant truck to jump a speeding Formula 1 car, setting a world record in the process?

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Honda's holiday nostalgia

By , 2014-12-02 14:42:18

Nothing says Christmas like a massive hunk of steel. And nothing says Honda like a bunch of toys like Jem, GI Joe, Skeletor and Stretch Armstrong.

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Reach and Frequency gives bus advertising a lift

By , 2014-12-02 14:00:28

iSite Media's head of freshness (yes, that is his official title) Rupert Fenton got botox the last time his company had something to celebrate. As the company launches Reach and Frequency, a targeting tool that allows marketers to further target bus advertising, we wonder how he'll be celebrating this time around.

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At the coalface: Mark Pickering on the continued relevance of brand ambassadors

By , 2014-12-02 13:04:04

Brand ambassadors remain an effective experiential marketing tool by which brands can connect with consumers, says EMANZ chair Mark Pickering. But more so than ever before, these representatives on the ground need to be trained properly.

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TVCs of the Week: 2 December

By , 2014-12-02 12:58:24

Plenty of good stuff to choose from this week, so we're embracing the festive season and giving everyone props.

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Capturing the essence of a shoe: Designworks and Yours combine art and retail for new season launch

By , 2014-12-02 11:34:35

To accompany the launch of its new season, shoe retailer Yours has collaborated with Designworks on a series of posters that "capture the essence of each shoe". And while this might sound like a footwear-related reworking of a Zoolander line, Yours is treating the launch, which occurs at the new Designworks offices at 36 Lorne Street on 4 December, as part art exhibition, part retail showcase.

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Vodafone brings New Zealand into line, officially announces MEC as new media agency

By , 2014-12-01 17:11:13

After Vodafone made the decision to move its global media business to MEC earlier this year, it was expected that Vodafone New Zealand would eventually follow suit and, as reported last week in a story about the arrival of GroupM in this market, it was widely known that the handover had already begun. For some strange reason, Vodafone was at pains to point out that nothing had been signed, but it sent through official confirmation today that it is indeed swapping SparkPHD for MEC as its media buying and planning agency in this market.

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Burger chain takes the mickey out of serial-dieters

By , 2014-12-01 16:44:05

"What would you recommend that looks good on Instagram? I'm not gonna eat it, it's just for my food blog." Everybody knows somebody who has become obsessed with a ridiculous health regime. Aussie burger chain Grill'd has released two new ads that take the mickey out of those people, who often just can't resist sharing their fantastic new diet and exercise discoveries.

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Clemenger creatives on making NZTA’s 'Local Legends'

By , 2014-12-01 15:20:55

This morning NZTA released its latest ad 'Local Legends', this time aimed at curbing drink driving among younger men. We spoke with Clemenger BBDO creatives Mark Dalton and Mike Gwyther, who also co-wrote NZTA's ad 'Blazed', about what it took to write 'Local Legends', what makes it work, and how to cut through the noise so you're not forgotten.

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DDB, Colenso and OMD collect 'best in category' gongs at Campaign Asia-Pacific Awards

By , 2014-12-01 14:11:16

Campaign Asia-Pacific magazine has named DDB as New Zealand's creative agency of the year as well as the runner-up digital agency of the year. Also continuing its winning streak was Colenso BBDO, which picked up the gong for New Zealand's best digital agency. And OMD also left with silverware picking up the award for the best media agency in New Zealand.

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Colmar Brunton award for Natures's Fresh 'No Nasties' ad

By , 2014-12-01 14:03:11

Bread with "no nasties" wins Goodman Fielder the October 2014 Ad Impact Award from Colmar Brunton, while a slap of paint with a clap of the hands gain Clemenger BBDO a nod, and a quick save for Sealord gets Ogilvy & Mather an honourable mention.

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Clemenger shows bravery in action in new NZTA spot 'Local Legends'

By , 2014-12-01 11:38:48

Clemenger BBDO has done it again for NZTA, this time with a new TVC that shows how everyone has a part to play in stopping a drunk driver. Released this morning on NZTA's Facebook page, the 'Local Legends' ad plays close to home for anyone who might feel anxious trying to convince someone they don't have much influence over not to drink and drive.

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Why we need more people to exploit brand New Zealand

By , 2014-12-01 10:28:17

President of the Harvard Business School Association of New Zealand Marc Potter explains why we need more people such as Peter Jackson and Richard Taylor to exploit brand New Zealand and why this would be good for Kiwi business.

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