StopPress

Marketing, advertising & media intelligence

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Digital interaction you can't look away from

By , 2014-09-18 16:01:58

If you are sick of “having your heart toyed with like a meaningless plaything” in the real world, you now have the opportunity to experience the very same thing in the digital realm, with Wellington/Amsterdam web savants Resn creating an interactive artwork to accompany the song ‘Look Away’ from SBTRKT’s soon to be released album, Wonder Where We Land.

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Battle of the big screens

By , 2014-09-18 15:52:21

Despite Steve Jobs' antipathy towards big screens, Apple launched the 14cm iPhone 6 Plus (and a couple of other things) last week. And Samsung, no stranger to taking swipes at its main mobile competitor, responded with a series of ads showing some disappointed Apple staff. Now it's followed those up with another feisty spot that talks about the initial negative response to its big, "more productive, more innovative, more fun" Galaxy Note and the ensuing scramble from other manufacturers to follow suit.

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Two (screens) become one

By , 2014-09-18 15:12:14

In an effort to make the trend of second-screening a bit more interactive, a team of tech geniuses at MIT has developed a system that allows a smartphone user to interact with a laptop or tablet screen with a second device. And while the technology is still in its infancy, there are undoubtedly a few marketers around the world who are thinking up ways that it could be used in a campaign.

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Told you so

By , 2014-09-18 15:07:39

It's a classic—albeit fairly rare—tale: someone has an idea for a business. Their friends, families and potential investors tell them it's ridiculous. A few years later, it's a runaway success. And if that happens to you, a new ad for the oft-controversial domain name company GoDaddy via Barton F Graf shows how inspirational business owners should react with humility and grace.

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Orcon's FreeMyRugby petition won't cause riots, but it draws attention to the growing trend of sports broadcast bidding wars

By , 2014-09-18 14:17:38

Orcon is taking a leaf out of the ‘Politician’s Handbook’ by attempting to mobilise the Kiwi masses through a petition, which aims to break Sky’s hold on the broadcasting rights for live rugby games. The petition is hosted at a microsite called FreeMyRugby.co.nz and draws attention to the fact that only New Zealanders with a Sky subscription—available for $74.75 a month on a Sky basic and sport package—are in a position to watch the All Blacks play live. And while sharing this common knowledge is unlikely to cause a riot, it does draw attention to how the media landscape is changing and how this might continue to impact Sky's hold sports broadcasts.

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Creative urban explorers win Jasmax video comp

By , 2014-09-18 12:54:13

Architectural design firm Jasmax is celebrating its 50th anniversary this year, and, in keeping with the marketing zeitgeist, it asked punters to join in the fun by creating a short video showing "how architecture impacts and facilitates our everyday lives" (and at least one Jasmax project). And Jason Dobbs and his skateboarding son Cato took the $5,000 prize with a clip called A2B.

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Useful products vs. pretty campaigns: how digital design thinking can help fight against banner blindness

By , 2014-09-18 11:34:16

In a world where ad blockers—and ad fatigue—are on the rise, embracing digital design thinking can create benefits for brands and consumers, say Josh Barr and Ben Glazewski.

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Willie the brave

By , 2014-09-18 09:48:44

While The Civilian Party is jokingly proposing Hamilton become independent from New Zealand as part of its election campaign, Scotland actually gets a chance to decide whether to stick with the Brits or go it alone. No prizes for guessing which side Groundskeeper Willie is on. Plus: John Oliver's plea for unity.

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The now, the next and the nascent: Snakk Media rides the mobile gravy train

By , 2014-09-18 09:21:48

Mobile content aggregator Snakk Media plans to tap into social conversations to build a sense of how to sell at the right time, to the right people.

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OMD takes Yahoo digital strategy prize for Pepsi On project

By , 2014-09-17 17:16:58

Nigel Latta's recent programme about the evils of sugar certainly got Kiwis talking. And the food industry—and the marketing tactics it employs—came in for plenty of criticism, with sugary drinks given the hardest time. When you see footage of two-year-old children having their teeth removed because their parents put fizzy drink in their sipper bottles, it certainly makes it tough to celebrate marketing campaigns that help sell more of the stuff, but, as Peter Cullinane says, 'if it's legal to sell, it's legal to advertise', so here's to OMD New Zealand and Frucor, which have taken out Yahoo New Zealand's Digital Strategy Award for the Pepsi On project.

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Patents are a virtue: smarter medical data

By , 2014-09-17 16:51:22

AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on an interesting patent to look out for on the shelves.

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Who's the smartest of them all? Clever clogs Kiwi businesses vie for marcomms-related categories at NZ Innovators Awards

By , 2014-09-17 15:14:04

The country's most innovative companies are due to be celebrated next month at the New Zealand Innovators Awards. And a number of businesses from the marketing, media and digital realms will be gunning for a prize.

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Insights into outdoor media effectiveness – Millward Brown

By , 2014-09-17 10:13:51

APN Outdoor recently commissioned research consultancy Millward Brown to undertake what has been called the “largest outdoor media study” of its kind in the Australasian market. Millward Brown found that outdoor and television advertising were the best performers in terms of ad recall, with 82 percent of respondents saying they recalled seeing ads in these channels.

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FCB takes the early lead as Effies finalists announced

By , 2014-09-17 10:06:58

After more than 170 preliminary judges and 60 category judges pored over the entries for the 2014 Effie Awards, 113 of them have made the finalist list, with FCB New Zealand topping the charts on 23, Colenso BBDO/Proximity New Zealand on 18, DDB and Saatchi & Saatchi on 11 and Ogilvy & Mather on ten.

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The next gay man's Gore? Civilian Party takes to TV to promote its anti-Hamilton policy

By , 2014-09-17 09:35:43

Politics is generally a pretty serious realm and this has been a pretty serious election. Dirty Politics. Moments of Truth. Colin Craig's face. But over the years, parties like McGillicuddy Serious (best policies: mandatory homosexuality for 33 percent of the population and setting up a Frivolous Fraud Office to investigate any fraud deemed too silly for the Serious Fraud Office) and the Bill and Ben Party (best policy: "no policies, no promises, no disappointment") have tried to see the funny side. Ben Uffindell, founder of satirical website The Civilian, added his name to that list for this election and, to the chagrin of many, The Civilian Party was given around $30,000 to spend on election advertising, which it's used some of on a TV ad to promote its desire to declare independence from Hamilton.

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