StopPress

Marketing, advertising & media intelligence

Article illustration

A whisky-related 'what if?'

By , 2014-10-17 11:28:38

Truth is meant to be stranger than fiction. And while the history of Scottish whisky brand Ballantine's certainly has its strange bits, the fictional story of what might have been if it hadn't stayed true to its origins and dabbled in brand extensions is much weirder.

Article illustration

Chanel No 5 embraces creative madness

By , 2014-10-17 11:25:15

A number of premium brands are starting to take advantage of longer-form benefits of using YouTube as an advertising channel as recently seen with Guinness' 'Sapeurs' mini-documentary, Corona's short surf films and Johnnie Walker's 'The Gentleman's Wager'. As illustrated in each of these videos, brand dollars can translate into high production videos, which are entertaining despite falling into the advertising category. Having seen its branding counterparts enjoy success on YouTube through longer form content, Chanel No 5 has recently commissioned Baz Luhrmann to direct a short film, and the result steps very close to the line of utter madness.

Article illustration

Movings|Shakings: 17 October—UPDATED

By , 2014-10-17 10:48:24

Changes at OMD, MediaWorks, Grace, Designworks and Ambient Group.

Article illustration

StopPress at Brandcast: YouTube wants brands to collaborate with its stars

By , 2014-10-17 09:54:58

On 15 October, StopPress attended Google's Brandcast event in Sydney, and the general theme delivered over the course of the 90-minute show was that YouTube stars provide an effective means by which brands can communicate with various target market. Here's what some of the speakers had to say at the event.

Article illustration

Glassons unveils 'bold' campaign in wake of mannequin fiasco—UPDATED

By , 2014-10-17 09:48:06

Earlier this week, Glassons provoked the ire of its Facebook fans, Twitter followers and an eating disorders expert for featuring a mannequin that was designed to have its ribs showing. Auckland-based psychotherapist Anna Drijver, who specialises in a range of eating disorders, told the Herald that the use of the mannequin was "absurd" and added that this approach to window promotions would have a "negative effect" on both young boys and girls. Yet, despite this controversy still simmering on social media networks, Glassons has now unveiled a new campaign that will undoubtedly also raise a few eyebrows for featuring the controversial act of bull-riding.

Article illustration

Mediacom wins out over ZO in Nestlé's Australasian review

By , 2014-10-17 09:41:07

Mediacom won the grunty Fonterra business off OMD a few months back and now it will be taking on another big food account after Nestlé handed its Australasian media business to Groupm.

Article illustration

Are you having a laugh? That'll be 48 cents please

By , 2014-10-16 16:22:07

A comedy club in Barcelona is experimenting with a new way of charging patrons. On a per laugh basis.

Article illustration

Spotify's defining musical moments vs. Pandora's intimate concerts

By , 2014-10-16 14:20:46

Music often plays a big role in memories, reminding us of good times and bad. And Spotify is promoting its vast library with a nice campaign based around the slogan of 'you have the story, we have the song' and the hashtag #thatsongwhen. PLUS: what fellow streaming service Pandora is up to.

Article illustration

An introduction to one of the biggest sports in the world you’ve never heard of

By , 2014-10-16 14:17:57

This coming Sunday a sports event bigger than the NBA final playoffs will be happening in Seoul, and chances are you’ve never heard of it.

Article illustration

Let your fingers do the giving

By , 2014-10-16 13:41:50

Advances in technology have rapidly changed the way we pay for things. Whether it's tap and go credit cards, in-app payments or mobile wallets, the benefits for consumers are endless. But on the other side of the coin, charities dependent on real currency and street collections fighting against a huge range of other organisations for the donated dollar are starting to suffer as cash carrying declines. So what are the options to prise open increasingly electronic wallets?

Article illustration

Samsung announces arrival of Note 4 and other toys, fails to reach Apple-level product launch mania

By , 2014-10-16 12:18:00

While the press and pretty much anyone with a Twitter account seemed to jump on the iPhone 6 and 6 Plus launch like it was going out of fashion (it’s not), Samsung launched the Galaxy Note 4 this week with a notable lack of column inches in the press.

Article illustration

Digital screens continue their ascent as APN Outdoor announces Auckland Airport plans

By , 2014-10-16 09:00:11

Much in the same way that client demand has driven the search for more granular audience insights, the outdoor industry has also been making moves to meet the growing expectation of digital solutions. APN Outdoor was first to that large-format party with its digital billboard network in Auckland and now it's set to switch on New Zealand’s largest high-resolution digital billboard at Auckland Airport in December. PLUS: Two new screens coming to ASB Showgrounds.

Article illustration

Time for America's Cup revenge: Vodafone creates mobile sailing game, gives kiwis chance to take on Jimmy Spithill

By , 2014-10-16 08:54:19

On 25 September 2013, skipper Jimmy Spithill led Oracle Team USA to victory in the final race of the America’s Cup, orchestrating one of the unlikeliest comebacks in sporting history while simultaneously breaking the hearts of every Kiwi that had stopped working to watch the race. Undoubtedly, there are more than a few sailing fans who would go to great lengths to take on Spithill and reclaim New Zealand’s honour. So, in a new mobile campaign launched on 14 October, Vodafone is giving Kiwis a chance to do just that. But to take on Spithill in a live race, Kiwis first need to show their thumb-tapping prowess by playing Vodafone’s new America’s Cup-themed sailing game hosted on the microsite Vodafonesailing.co.nz.

Article illustration

Come fly the extremely boring skies

By , 2014-10-16 08:33:34

Got a spare six hours? Well, you'll need it if you want to sit through Virgin's strange—and strangely compelling—new online campaign.

Article illustration

The faster you fill the well, the quicker it empties ...

By , 2014-10-16 08:19:55

... and that’s a wonderful thing, says Sugar & Partners' Dave Nash, who's putting on an event tonight where three speakers will argue that 'done is better than said'.

Page 75 of 592

< Previous 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   206   207   208   209   210   211   212   213   214   215   216   217   218   219   220   221   222   223   224   225   226   227   228   229   230   231   232   233   234   235   236   237   238   239   240   241   242   243   244   245   246   247   248   249   250   251   252   253   254   255   256   257   258   259   260   261   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286   287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   312   313   314   315   316   317   318   319   320   321   322   323   324   325   326   327   328   329   330   331   332   333   334   335   336   337   338   339   340   341   342   343   344   345   346   347   348   349   350   351   352   353   354   355   356   357   358   359   360   361   362   363   364   365   366   367   368   369   370   371   372   373   374   375   376   377   378   379   380   381   382   383   384   385   386   387   388   389   390   391   392   393   394   395   396   397   398   399   400   401   402   403   404   405   406   407   408   409   410   411   412   413   414   415   416   417   418   419   420   421   422   423   424   425   426   427   428   429   430   431   432   433   434   435   436   437   438   439   440   441   442   443   444   445   446   447   448   449   450   451   452   453   454   455   456   457   458   459   460   461   462   463   464   465   466   467   468   469   470   471   472   473   474   475   476   477   478   479   480   481   482   483   484   485   486   487   488   489   490   491   492   493   494   495   496   497   498   499   500   501   502   503   504   505   506   507   508   509   510   511   512   513   514   515   516   517   518   519   520   521   522   523   524   525   526   527   528   529   530   531   532   533   534   535   536   537   538   539   540   541   542   543   544   545   546   547   548   549   550   551   552   553   554   555   556   557   558   559   560   561   562   563   564   565   566   567   568   569   570   571   572   573   574   575   576   577   578   579   580   581   582   583   584   585   586   587   588   589   590   591   592   Next >