StopPress

Marketing, advertising & media intelligence

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Just try to stop clicking

By , 2014-06-13 15:39:15

The Onion is America's Finest News Source—and the world's finest source of satire. And it's taken aim at the prevalence of listicles, quizzes, surveys, you'll-never-believe-what-happens-next headlines and other assorted clickbait featured on websites like Buzzfeed and Upworthy with ClickHole.

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Did you ever go to a Colenso Christmas party in the 90s?

By , 2014-06-13 15:38:36

No? Because Nikki Mandow, the editor of Idealog magazine went to a fair few. She kindly bought in a few of the posters that served as invites for us to have a look at.

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Lion weighs up its digital options

By , 2014-06-13 15:13:43

Lion has put its digital business up for pitch, with the incumbent DAN, Gladeye and Young & Shand/Tailor thought to be in the running.

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Clemenger BBDO mops up a couple of M&C Saatchi's clients—UPDATED

By , 2014-06-13 14:46:34

Clemenger BBDO has benefitted from the capitulation of M&C Saatchi in this market, winning Rabobank and taking over as the interim agency for NZ Police. Updated with comments from NZ Police.

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What we do in the Shadows: viral marketing at its finest

By , 2014-06-13 13:56:09

David Farrier takes a look at what Taika Waititi and Jemaine Clement have done to spread the hype about their upcoming vampire satire, What we do in the Shadows.

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Ad rage: the top ten most complained about ads of 2013

By , 2014-06-13 13:09:26

In 2013, the ASA received 792 complaints levelled at 598 advertisements that Kiwis found offensive, misleading or irresponsible. 313 of these complaints were found to have no grounds to proceed while 285 were were referred to the Complaints Board. In total 60 percent of the ads that reached the Complaints Board were either settled or upheld. Here's a rundown of the 10 ads that angered the highest number of Kiwis last year.

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Purina and Assignment Group seed dog vs. cat conflict

By , 2014-06-13 11:21:44

The dog vs. cat debate is a classic, right up there with Ford vs. Holden, north vs. south and science vs. religion. And Purina is asking Kiwis pet owners to take sides.

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London cabbies are striking because of Uber; will the same happen here?—UPDATED

By , 2014-06-13 10:34:38

London traffic became even more congested recently as 12,000 taxi drivers staged a protest by blockading various streets throughout the English capital. Their dissatisfaction finds its genesis in the expansion of Uber, an app that allows potential passengers to connect with nearby taxi drivers. We chatted to Roger Heale, the executive director of the the New Zealand Taxi Federation, about the potential of the same happening here. Updated with comments from Uber.

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Brother Design shows the real faces of cancer in print campaign for LGFB

By , 2014-06-13 10:21:46

Brother Design is lending its award-winning design skills to a good cause in a new campaign for not-for-profit organisation Look Good Feel Better (LGFB) by launching a print campaign to raise awareness about 'Feel Better' month, which runs over the course of July. LGFB focuses on improving the self-esteems of cancer sufferers by teaching them make-up techniques in an effort to help them overcome the taxing toll that treatments take on the body. The make-up training sessions are held periodically at workshops, which cancer suffers can register for via the LGFB website.

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Purpose over profit: All Good Organics named world's fairest trader

By , 2014-06-13 08:28:03

As a story in Adweek noted recently, “purpose transcends business and product (the what) and delivers on human principles (the why).” A lot of companies tend to tack this purpose on to the marketing department, or make it part of a corporate social responsibility programme. But All Good Organics, as the name implies, has goodness running through its veins and its efforts have been rewarded with a global award as the fairest trader of them all, beating out 27,000 products from 120 countries that carry the Fairtrade mark.

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No surprises as Q1 online ad spend climbs 22 percent to $120.2 million

By , 2014-06-12 15:53:54

Interactive and mobile advertising spend continued its upward trajectory by growing 22 percent from last year, according to IAB’s Q1 results. Although the organisation didn’t release a full report for this quarter, outgoing chief executive Alisa Higgins says that the total interactive and mobile spend was $120.2 million, up from last year’s $99.2 million.

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Weirdly intuitive: the tech behind Handley’s Shoulder Tap campaign

By , 2014-06-12 15:11:19

When Kiwi entrepreneur Derek Handley advertised for a new right hand human, his campaign The Shoulder Tap had more than 1000 applicants from more than 30 countries – from billion-dollar hedge fund managers to prison managers to activists. Yes, Handley’s reputation and vision pulled for sure, but there was also some clever Kiwi technology behind the campaign.

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APN embraces auto-play with new video ad unit

By , 2014-06-12 14:44:37

For some consumers, auto-play video is an annoyance that has them searching for the x or mute buttons. For many publishers, it's a good way to tap into the rise of online video, which, according to the IAB's numbers for the last quarter, has increased its share in New Zealand from 12 percent to 17 percent YoY (with a total of $120 million last quarter, that equates to around $20 million). And APN is aiming to get a bigger slice of that pie with the launch of In-Read video, a new advertising unit that shows video within its editorial environments.

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Find the wiener

By , 2014-06-12 14:37:07

US-based meat product manufacturer Oscar Mayer has released its first interactive mobile app ‘Wienermobile’ to grab consumers’ digital attention ahead of the Labour Day holiday. While the app includes various standard features—such as picture uploading and social media accessibility—it also features a pair of interactive games that users can participate in.

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Steinlager and DDB create a game within a game with #AllBlackSnap

By , 2014-06-12 11:54:12

In days gone by, the only thing a plastic beer bottle at the rugby was good for was throwing in the air during a Mexican wave (and making your beer warm). But Steinlager and DDB have found a way to make the bottle more useful with a social media campaign called #AllBlackSnap that's running during the three test series against England.

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