StopPress

Marketing, advertising & media intelligence

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The iPhone 6 Plus' most interesting new feature

By , 2014-09-24 15:35:57

Over the last couple of days, some dedicated Apple fans have discovered a little-known feature of the new iPhone 6 Plus and they are not too happy about it.

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DDB and SparkPHD sworn in as Auckland Council's lead agencies

By , 2014-09-24 14:21:12

After a five month pitch process, DDB and Spark PHD have been named as lead creative and media agencies for Auckland Council, beating out .99 and the incumbent Ogilvy & Mather. But Council has yet to decide which agencies will be handling its digital and arts and culture accounts.

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Vodafone sends James Rolleston to the end of the internet

By , 2014-09-24 12:13:18

In a new TVC, which appears to borrow from the long run scene in Forest Gump, a dishevelled and impressively bearded James Rolleston is depicted walking with a smartphone in hand while watching online video clips, before an on-screen notification informs him that he has reached the end of the internet. As with several of Vodafone’s recent campaigns, this ad again draws attention to the fact that Vodafone’s major point of difference lies in the extent and reach of its 4G network. But how much longer will Vodafone be able to rely on 4G as a point of difference?

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Auckland restaurant trades cupcakes for Instagram posts

By , 2014-09-24 09:52:54

The tendency of diners to take snapshots of their meals has become almost ritualistic in its frequency. It has become the pre-meal prayer of the digital age, an unwritten rule that no food will be touched until the formality of prerequisite photography has been completed. And although this does little more than annoy those who go to restaurants for food rather than photo shoots, one Auckland restaurant is experimenting with the concept in an effort to drive online engagement. As part of its birthday celebration, Miss Clawdy is offering (ends after Sep 28), every diner a free cupcake when they show proof of an Instagram post of its birthday cupcake (check out our other Miss Clawdy article).

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0 to 60 in two billion seconds

By , 2014-09-23 16:02:07

"The average human goes from 0 to 60 in less than two billion seconds," says the narrator in the new BMW spot via Ogilvy's Gurgaon branch in India. And during the 44 seconds of the ad, this premise is visually represented through a series of photographs and short video clips showing the progression of a person moving from youth to old age in only a few seconds, and tying in perfectly to the 'Don't postpone joy' positioning of the new campaign.

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Five teasings in one day: Tourism New Zealand lures young travellers with extreme quintuple treat

By , 2014-09-23 15:42:13

Ever felt the urge to go for a casual skydive, snowboard, mountain bike, bungee and jet boat ride all in under an hour? Did you know that this was even possible? Well, a new video from Tourism New Zealand confirms it most definitely is.

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TVCs of the Week: 23 September

By , 2014-09-23 15:13:35

A glut of goodness this week from New World, Contact, Samsung, Vodafone, Spark and Rebel Sport.

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The new media battleground: content marketing banks

By , 2014-09-23 15:06:37

Following on from ANZ’s move into publishing with BlueNotes, BNZ, RaboDirect and Westpac have now made their own forays into the content marketing landscape. But the approach that each bank has taken differs not only in terms of the content being covered but also in terms of who produces the material for publishing. We take a look at what each bank is doing in this space.

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Two days of leisure

By , 2014-09-23 14:00:40

News is increasingly heading online, but paper still has its place and, increasingly, that place is the weekend. And The Guardian and Observer have released a great new ad via BBH that sums up what the weekend is all about—and the paper's role in it.

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Jetstar continues to back its performance—and try to change perceptions—with the Punctuality Promise

By , 2014-09-23 12:29:14

Jetstar has been doing its darndest to shift perceptions among some Kiwis travellers that the low-cost airline is cheap for a reason, with its last campaign offering $24,000 worth of flight vouchers and drawing attention to the fact that, despite a reputation for unreliability, it was named New Zealand's most punctual domestic airline in 2013. And it's backing itself once again, offering a $25 voucher to all passengers if a domestic flight during the next eight days arrives more than ten minutes later than scheduled.

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Shibuya via Rangiora: Kiwi software company Shuttlerock makes the most of Lady Gaga's tick of approval, raises $2.35 million for US expansion—UPDATED

By , 2014-09-23 11:45:21

Lady Gaga may not have performed in Rangiora (yet). But she is using some visual marketing software from a company that's based there. PLUS: how the company is expanding into the US market.

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Mallowpuffs crowned most-loved biscuit by Griffin's, but was the faux election campaign legal?

By , 2014-09-23 11:40:43

Almost 5,000 New Zealanders have taken to the polls and their votes have declared Mallowpuffs Original the nation’s favourite biscuit as part of Griffin’s ‘Bikkielections’ campaign. This result marks the first time in the poll’s four-year history that Mallowpuffs has featured as one of the nation’s top three biscuits, let alone won the entire event. But is an elaborate election-themed campaign around election time even legal?

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Inimies of Iminim

By , 2014-09-23 11:26:06

John Oliver has torn strips off everything from native advertising to Tony Abbott in his HBO show Last Week Tonight, and he's been getting plenty of online love as a result of his entertaining opinions. And now New Zealand has come under his microscope, with a clip discussing the National Party's run-in with Eminem over the track it used in its election ads and Steven Joyce's description of its use as "pretty legal".

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APN makes hay while the native advertising sun shines with launch of commercial content hub

By , 2014-09-23 10:52:42

Back when newspapers (and, to a lesser degree, magazines) were happily floating down their rivers of gold, the church and state of editorial and sales were kept very separate. But desperate times call for what some may see as desperate measures and as publishers search for new revenue streams, many of them are increasingly offering their skills to help tell the stories of businesses. Now APN has joined that club with the launch of Brand Insight.

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The best work in the world according to the Clio Awards

By , 2014-09-22 17:27:30

Although no Kiwi agencies picked up a Grand Clio at the 55th edition of the prestigious American Awards show, the list of nine winners in the various categories provide a concise summary of another fantastic year of creativity from across the world. Of all the agencies to pick up one of the big gongs, only Harvey Nichols' 'Sorry I Spent' and British Airways' 'The Magic of Flying' won across more than one category. And There were also several winners that carried their Cannes success across the Atlantic, with Chipotle's 'The Scarecrow' and Volvo's 'Live Test Series' collecting the major gong at the Clios.

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