StopPress

Marketing, advertising & media intelligence

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Google NZ-backed project produces teen marketers

By , 2014-07-03 10:32:56

New Zealand marketers this is for you – the Web Rangers programme has provided you a pool of marketing talent for the years to come. The programme, backed by Google NZ, Netsafe and Y&R, enlisted 14-17 years olds from around the country to tackle the issue of cyberbullying and promote safer and smarter internet use – because who better to come up with a marketing campaign than the demographic itself?

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Patents are a virtue: an energy harvester, a backpack on wheels and surveillance with a difference

By , 2014-07-03 10:22:58

AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some interesting patents to look out for on the shelves.

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Dashboards and dancefloors

By , 2014-07-03 09:59:39

To launch the new Mini Hatch in New Zealand, Goodbye Pork Pie got an upgrade courtesy of DDB and director Matt Murphy. And in Australia, it tried to impress the cool, creative kids by creating a unique Mini-inspired interactive dancefloor.

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Will the 'Health Star Rating' system help consumers make better decisions?

By , 2014-07-03 09:23:43

Earlier this week Food Safety Minister Nikki Kaye announced the adoption of a 'Health Star Rating' food labelling system, which uses a star rating scale from ½ to 5 stars to indicate the nutritional value of a food product. The Association of New Zealand Advertisers' chief executive Lindsay Mouat looks at whether this will help consumers.

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A tale of two creatures

By , 2014-07-03 09:06:30

Like many media organisations, we get sent a range of commercial detritus to draw attention to various launches or promotions, many of which seem like they help to keep the overseas crap factories ticking over. And in the past couple of days we've been sent two very different animal-related products, one celebrating continued survival, the other warning of impending death.

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Sussan Turner resigns from MediaWorks group chief executive role

By , 2014-07-02 17:04:58

Sussan Turner has brought her 30-year career at MediaWorks to a close by announcing her resignation from the group chief executive role.

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Please do stop the music

By , 2014-07-02 15:53:11

When you come up with a good YouTube idea, it can go absolutely mad, as evidenced by the likes of Epic Rap Battles of History (which, strangely, took an ad in the recent Wired magazine), Bad Lip Reading, Will it Blend, Epic Meal Time and Honest Trailers. And there might be another one to add to the list: the very entertaining Musicless Musicvideo.

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Movings/Shakings: 2 July

By , 2014-07-02 15:28:35

Industry happenings at Carat, FCB Sydney, The Paul Henry Show, RadioLive, Management magazine, Dish magazine, Ngage and MEA Mobile.

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A hirsute history

By , 2014-07-02 15:24:18

Monteith's and Colenso BBDO showed us beer through the years in one of its recent campaigns. And Gillette is showing us hair through the years to promote its new male body razor, "our first razor built for male terrain".

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Learning from the socially savvy

By , 2014-07-02 14:18:11

Where once social media was seen as a harbinger of doom for traditional media, the enthusiasm has been tempered somewhat in recent years as algorithms have changed and questions have been asked about the return on investment. But there are still plenty of success stories, often from a customer service point of view, and Amanda Sachtleben went along to the #NZSOMO conference to find out about a few of them from New Zealand.

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Changing history: Newcastle goes back in time for Independence Day celebrations—UPDATED

By , 2014-07-02 13:37:53

July 4 is a day where Americans wave flags, set off fireworks and marvel at their immense power. Plenty of brands jump on that bandwagon and tap into this intense patriotism, but renowned cheeky bastards and advocates of 'No Bollocks' Newcastle Brown Ale have decided to go the other way and, with the help of Stephen Merchant, Elizabeth Hurley and Zachary Quinto, show everyone how much better America would be if the Brits had won.

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Techno parenting

By , 2014-07-02 12:28:58

As a story on Sunday recently showed, there's a big debate about the role of screens in kids' lives and whether they're helping or hindering development. But Apple is looking at it in a different way, with its latest ad showing how the iPhone can help parents assist with child-rearing, whether it's keeping tabs, finding the dog, teaching them maths or controlling the lights.

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Inside: True

By , 2014-07-02 11:48:13

True opened its doors in 2011 after a few senior protagonists from .99 felt the need to go it alone and break away from the nurturing bosom of The Clemenger Group. Like any new business, the first few years were tough going and it focused on growth rather than profit, but it's gaining momentum, it's working with big brands like Air New Zealand and Vodafone, it's moving into areas outside traditional advertising and it currently employs 25 staff. Managing director Matt Dickinson spills the beans on its philosophy.

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Quickflix snaps up two local shows, responds to Lightbox and Sky

By , 2014-07-02 11:43:43

Last week, shortly after the release of Telecom's Lightbox offering, Quickflix announced an agreement with South Pacific Pictures that gave the veteran in New Zealand's SVOD market rights to over 120 hours of local content via Go Girls and Outrageous Fortune. And given that Lightbox's head of programming and local content Maria Mahony admitted to StopPress that she was currently in talks with local film distributors to secure a deal to screen several local shows, this announcement by Quickflix will no doubt be competitive blow to the newcomer.

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Dry July launch video by Toybox confronts the hangover in style

By , 2014-07-02 10:49:03

What makes people do Dry July? Screaming headaches and lowered IQ, greasy breakfasts with two days' worth of calories, smartphone picture evidence of bad nudity ....and maybe even a goat inexplicably resident in the kitchen? Or is it because they want to see what they could achieve without a hangover? Toybox, Clemenger BBDO and many freelancers have created the mesmerizing animation for the 2014 Dry July launch video.

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