StopPress

Marketing, advertising & media intelligence

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'Advertising is culture and it feeds off culture': JWT's Simon Lendrum tells the story of the world's oldest ad agency

By , 2014-12-05 12:19:36

As it says on the James Walter Thompson online timeline, the agency's history is the history of advertising. And as it celebrates its 150th birthday, we talk to Simon Lendrum about its role in New Zealand's cultural fabric—and its recent renaissance.

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House of Travel appoints new marketing director, looks to secure new creative agency partner in 2015

By , 2014-12-05 10:47:47

House of Travel has confirmed the appointment of Ken Freer as its new marketing director. Having just started his new role, Freer is already working on the company's marketing strategy, and a spokesperson tells StopPress that the organisation (which currently doesn't have an agency on the books) would likely look to secure a creative partner in early 2015.

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Sony and Google Play conduct branding experiments with the Cube

By , 2014-12-04 16:57:14

In June this year, Google Creative Lab unveiled The Cube, a six-sided digital video platform that can be used to simultaneously tell different stories in the same digital space. And in a pair of innovative campaigns, Google Play and Sony are showcasing how the platform could potentially be used for branding.

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Cats, shares and Parisian cafés: inside the BuzzFeed content machine

By , 2014-12-04 16:17:19

StopPress sits down with BuzzFeed Australia's editor Simon Crerar for a chat about the website being like a Parisian café, Kiwis being better sharers than Aussies and why inane animal .gifs can co-exist with serious content.

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What to do with a down, down campaign when prices have to go up, up?

By , 2014-12-04 15:40:53

Facing what Spark says will cost it $60 million per year more than anticipated, the company is, in the public eye, in a state of shock and turmoil. But some are saying the shock should have, and possibly would have, been anticipated.

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Spark, NZME and TVNZ on top in Netguide Web Awards

By , 2014-12-04 15:09:39

The winners of the NetGuide Web Awards were announced earlier this week, and Spark and NZME both came away with a triple treat and TVNZ Ondemand took two.

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All of the annoying pop songs of 2014 made into one damn good mashup

By , 2014-12-04 13:50:12

If you don't like Iggy Azalea, Lil John or Maroon 5 but love a good mashup, we have got just the thing.

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The human face—and clothes—of digital

By , 2014-12-04 13:31:27

Photographer Viktorija Pashuta took the phrase 'online fashion' very literally by showing what women would look like as web browsers. And now she's returned with the logical follow-up: what men would look like as social networks.

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Fly Buys gives the gift of free parking—UPDATED

By , 2014-12-04 13:13:21

There aren't many things more tedious than trying to find a park around Lambton Quay, Wellington, even on a good day. But if there is one thing that can quell how harrowing it is driving around in circles just to be pipped at every post by aggressive drivers with sharp parallel parking skills, it's free parking.

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Wristy business: Izzy explores Chicago with the help of his Samsung gadgets

By , 2014-12-04 13:05:24

By his own admission, Israel Dagg had a tough season on the field, but he's been in top form when it comes to endorsing Samsung products. And, following on from the S5 Days clip that was released a few months back, he hit the streets of Chicago during the All Blacks' recent visit to put the Gear S smartwatch through its paces.

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Music to your eyes: Australasia's most-watched music videos

By , 2014-12-04 10:21:30

Spotify recently admitted that YouTube is the world's biggest music streaming service. And many of the most popular music videos can be found on the Vevo channel. So, as is the custom at this time of year, it's crunched its annual numbers and released a top ten list of the most-watched music videos across Australia and New Zealand in 2014.

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The A to Z of 0 & 1: String Theory's digital dictionary

By , 2014-12-04 09:07:11

We live in increasingly digital times. And the language often used to explain some of those digital developments is downright confusing. Fear not, dear luddites, for String Theory has created a dictionary "to shine a little light into the impenetrable murk of digital terminology for the benefit of the non-expert, the vaguely interested or anyone who just wants to give the flimsy impression they know what they’re talking about".

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Morning Report will not be brought to you by Spicy Bob's cheesy chicken tenders

By , 2014-12-04 08:28:22

“I’m Guyon Espiner”. “I’m Susie Ferguson”. “And this is Morning Report – brought to you by Spicy Bob's cheesy chicken tenders!” Fear not. This is not something we’re likely to hear over the airwaves anytime soon. Radio New Zealand will not sacrifice its brand by putting ads on the air, chief executive Paul Thompson tells StopPress.

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Coke continues YouTube collaboration with launch of Kiwi version of 'colour your summer'

By , 2014-12-03 16:49:56

In November, Jamie Curry orchestrated a treasure hunt in Sydney as part of the #colouryoursummer campaign, which Coca-Cola has launched in an effort to get millennials thirsty over the warmer months. And this campaign has now also spread across to this side of the ditch, with the launch of the Kiwi version. And in continuing the trend of collaborating with YouTube personalties, Coca-Cola Oceania has announced that two up-and-coming Kiwi vloggers will also create videos for the local campaign.

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Canon shoots urban deer and mad Italians to inspire photographers

By , 2014-12-03 15:09:45

You can generally rely on ads for cameras to look good. And Canon has been obliging for years on that front, with one of last year's efforts winning an Emmy. Now, as part of its Come and See campaign, Canon Europe has employed the services of photographers Christopher Pillitz and Jamie Hall to do their thing—and show off some of its new technology at the same time.

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