StopPress

Marketing, advertising & media intelligence

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Lightbox trumpets Better Call Saul results on the eve of Neon's (third) scheduled release

By , 2015-02-12 16:17:26

After a series of technical glitches pushed back the date from December last year, Neon is set to launch on Friday, 13 February. And, not to be outdone by news of its competitor's arrival, Lightbox has sent out a release to various media publications in which it gloats about the strong results of Breaking Bad prequel Better Call Saul.

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A literary chastity belt

By , 2015-02-12 15:29:20

With much of the world turning to digital media, book makers generally aren't in a position to turn down potential readers. But a prototype cover for the Art Director's Club annual in the Netherlands does just that by scanning the face in front of it and, like some kind of literary chasity belt, only opening if it deems the reader to be in a non-judgemental state of mind.

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Brands turn to Snapchat to court the young'uns

By , 2015-02-12 14:37:22

In a world where teenagers and adults alike seem to be checking their mobile devices every few minutes (or seconds), ignoring your compelling conversation to scroll aimlessly down their Facebook newsfeeds, uploading selfies to Instagram or sending the odd Tweet, it comes as no surprise that social media sites are an excellent platform for advertising. And a few big brands in New Zealand have now started using image and video-sharing mobile app Snapchat as a marketing tool. Here's what Spark, Vodafone, ASB, Skinny Mobile and a few others have been up to.

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Mistake or marketing?

By , 2015-02-12 14:20:06

Series three of House of Cards is set to go live at the end of February, and, given the response to the first two seasons of the show, there's plenty of excitement about it. So there was plenty of surprise when ten episodes of the new season went up online early today. Some wondered whether this was a marketing ploy and if Netflix has 'pulled a Beyonce'. But Netflix says it was a technical error. Judging by the House of Cards Twitter handle, however, maybe it wasn't quite so accidental.

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National Cyber Policy Office: ‘Our geographical isolation provides no protection against cyber threats’

By , 2015-02-12 13:31:29

Last year, the New Zealand Defence Force (NZDF) exhibited its interest in digital technology with the production of the Force Fit app, which provided a very modern solution to the growing problem of unfitness among young people. But the NZDF doesn’t only dabble in digital technology for the purposes of marketing. The military organisation also sees it as integral to the sovereignty and safety of New Zealand. So, given the changing landscape, StopPress recently chatted to a spokesperson at the National Cyber Policy Office about the government's approach to digital security.

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Inside: Dot

By , 2015-02-12 11:50:52

Apparently, data is the new oil. But, just like oil, data needs to be refined to be useful. And Dot, a ten-strong Wellington company that mixes analytics with storytelling is doing just that in an effort to find influencers, reduce churn and even beat the bookies.

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Slingshot data shows Kiwis turning away from illegal downloads in favour of paid streams

By , 2015-02-12 10:14:48

Kiwis are now choosing to pay to stream TV and videos instead of turning to BitTorent for pirated content and online shoppers are looking to China for their precious goods, according to recent data-gathering by Slingshot.

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NZ Fire Service likely to change things up with 'the change agency'—UPDATED

By , 2015-02-11 18:01:48

After a creative pitch last year, it is thought the NZ Fire Service is set to appoint FCB as its creative agency. UPDATE: Ministry of Justice confirms it is also working with FCB.

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Not just about the clicks: comparing Stuff and the Herald's engagement stats

By , 2015-02-11 13:36:04

It's no secret that Stuff leads the Herald in terms of the number of pageviews, audience reach and unique user base it attracts on a monthly basis, but this is by no means the only metric that advertisers are interested in tracking. Engagement stats, particularly through social media, are becoming increasingly important in terms of determining the value of a placing an ad on a digital media property. So, in order to gauge the effectiveness of both publications in terms of engagement, Frank Feinstein, director at Feinstein Doaks, surveyed 2.5 million Facebook interactions on the flagship Facebook pages of both the Herald and Stuff.

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Another sport star jumps on the heat pump gravy train

By , 2015-02-11 11:19:31

These days I find it near impossible to think of heat pumps without thinking of Stephen Fleming, and that’s not about to change as Fleming stars alongside fellow former cricket giant Nathan Astle in Fujitsu’s latest advertising campaign.

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Tui puts the focus back on the crowd catches with Cricket World Cup campaign

By , 2015-02-11 10:54:13

Tui's Catch-a-Million campaign captured the imagination of the Kiwi public, the Kiwi media and global ad awards judges last season. And, with a bit of tweaking, the idea is back for the ICC Cricket World Cup, which kicks off on Saturday in Christchurch. PLUS: ANZ pimps out a pitch as part of its Dream Big campaign.

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Barnes, Catmur & Friends re-imagines heart disease as a serial killer

By , 2015-02-11 09:58:38

For this year's edition of Heart Week, Barnes, Catmur & Friends has given heart disease the shadowy face of serial killer being interviewed by a faux reporter.

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The wonder of mind wandering

By , 2015-02-11 09:30:23

Apparently, idle hands are the devil's plaything. So, with mobile phones ensuring there are very few idle hands these days, you might think that's a good thing. But what does that devotion to the screen mean for creativity? And should we be switching off and looking around rather than down? A project by WYNC podcast New Tech City thinks so and it's aiming to get people to appreciate the joy of spacing out with Bored and Brilliant.

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TVCs of the week: 10 February

By , 2015-02-10 16:30:56

A paranoid man, indepen-dancers, a personified disease and Aesopian characters star for Westpac, Kiwibank, the New Zealand Heart Foundation and Air New Zealand this week.

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State and Colenso's summer sizzler takes newspaper Ad of the Month, Young & Shand also gets nod of approval

By , 2015-02-10 15:51:31

Nothing says summer like scraping toxic fire extinguishing chemicals off the lamb. Colenso BBDO's ad for State Insurance has referenced this great Kiwi tradition with its 'get insurance fast because things happen fast' campaign and for their trouble they've taken out the December edition of News Works' Ad of the Month.

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