StopPress

Marketing, advertising & media intelligence

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The world's greatest outdoor innovation?

By , 2015-05-08 12:06:27

New products fail more than they succeed. But that doesn't seem to stop brands from continually 'innovating' and making more of them, no matter how impractical they might be. And Rhodes and Rose has riffed on that with a great promo for the Flextrek 37,000,000,000,000.

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From Beacons success to future musings: FCB Media's Rufus Chuter on the state of the industry

By , 2015-05-08 12:00:18

At the first two first editions of the revamped Beacon Awards, there wasn’t much open space available on the FCB Media table on account of the sheer number of gongs the agency had collected over the course of the respective nights. At this year’s edition of the flashy awards evening that again seemed more akin to boxing event, the agency picked up a total of 13 awards, which is believed to be the highest number in the history of the event. Coinciding with this strong run of form is the tenure of FCB Media’s head of strategy Rufus Chuter, who joined FCB from London’s MEC in May 2012. And StopPress recently chatted to him about industry.

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Agencies asked to to think big—and broad—for $400k NZME Ad Challenge

By , 2015-05-08 11:10:05

Last year, as part of the Herald Advertising Challenge, NZME asked agencies to come up with a big media idea for a client that used its assets in an interesting way. FCB Media came out on top with Sony's Sideline Challenge, a campaign that saw the Herald relinquish editorial control to a handful of passionate photography readers and publish weekend sporting highlights captured on the Sony a6000 DSLR camera (it went on to win three Axis Awards and four golds in the Beacons this year). Since then, the many media strands of the company have come together, so this year it has renamed the competition the NZME Ad Challenge—and it's calling for entries.

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Air New Zealand plays on the emotion of aviation to round out its 75th

By , 2015-05-08 10:22:36

Air New Zealand has run the full marketing gamut for its 75th anniversary celebrations, from the Te Papa exhibition (and associated travelling plane nose), quirky inflight experiences, social media giveaways, big discounts and plenty of archival footage put to very good use in its advertising (although, disappointingly, it's removed its 50 Cent tribute video). Much of that has been quite whimsical, which is in keeping with the brand values. But it's wrapped all that activity up and tried to hit the audience right in the feels with a 60 second brand ad that shows how the history of the airline is inextricably linked to the history of the nation.

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Speight's online competition promises to cure shed envy for ten Kiwis—UPDATED

By , 2015-05-07 17:26:36

Earlier this year, Speight's introduced Kiwis to Little Henry, the not-so-little Kiwi bloke who gathered his friends together to build a glorious shed featuring masculine decor, a dartboard and pull-out barbecue. This ad no doubt created envy in the hearts of many loyal Speight's drinkers and the brand has now responded by launching an online competition that will give ten* lucky Kiwis a similarly legendary shed.

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Kiwi as on Dot Kiwi

By , 2015-05-07 16:58:57

A year ago, Angus Richardson introduced the first .kiwi URLS through his company Dot Kiwi. And since then, thousands of Kiwis have signed up to give their website—whether business or personal—a more Kiwi flavour. Included among these are the Mad Butcher, Porter Novelli, the Vodafone Warriors, Kiwibank (via a subrand), Tennis NZ and Rowing NZ. We look at some of the funny URLs registered thus far and chat to Richardson about how the business is going.

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The digital hunt for Nessie

By , 2015-05-07 16:11:07

Google is always looking for creative and enticing ways to get people using its services, and its latest initiative is to give amateur paranormal investigators the power of Google Maps to search for the Loch Ness monster from the comfort of their homes.

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Rise of the machines: Spark's Kate Thomas on shifting spend, expanding social and developing ideas

By , 2015-05-07 15:59:12

Ever since Spark unveiled its new brand, it has worked hard to redefine itself as an innovative and nimble organisation capable of appealing to Kiwis across all demographics. And given that many within its target market are shifting their media consumption to the digital space, this has seen Spark follow the audience by releasing some major digital plays over the last year. And Kate Thomas, a senior communications manager at the telco, says this is only the start of the journey.

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ANZ’s Shadow Battalion campaign sees over 38,000 Anzacs remembered

By , 2015-05-07 13:27:27

Last month, ANZ teamed up with the RSA to launch an online campaign (conceptualised by FCB) that gave Kiwis the opportunity to publicly honour the heroes who were part of the troops that landed at Gallipoli on 25 April 1915, and the RSA says "its blown away" by the success of the campaign.

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Adobe study shows APAC marketers still struggle with budget limitations, lack of talent and campaign-specific metrics

By , 2015-05-07 11:54:28

Adobe has released the finding of a survey of 648 marketers across the APAC region, and the report points out that senior players in the industry are struggling with similar issues as the importance of digital to marketing continues to grow.

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Charting change with social data

By , 2015-05-07 11:09:40

There's nothing more satisfying that than a good graph that shows trends over time and Bloomberg, one of the many media organisations focusing more on data journalism, has knocked it out of the park with a recent infographic that tracked the pace of social change in the US by looking at how long it took for inter-racial marriage, prohibition, women's suffrage, abortion, same-sex marriage and marijuana tobe legalised.

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Clicking for cars: how digital and mobile are changing the auto industry

By , 2015-05-07 10:29:27

The local car industry had its best year ever last year, with a 12 percent increase in new car sales. And the growth looks set to continue, with 750,000 New Zealanders planning to buy a car over the next year. But the way they're buying them has changed significantly in recent years and, according to Nielsen data, 78 percent are reaching for their keyboards to help them make a purchase decision. PLUS: what the rise of mobile search means for advertisers.

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Juice rebrands as sports-focused Garage, aims to offer content not available on YouTube

By , 2015-05-06 16:09:13

“When the copyright owners are posting videos of Taylor Swift [to YouTube] before giving them to us to play it leads us to question why we exist," says Flame Tree Media founder and director Dan Wrightson. And for this reason he's decided to change direction of the channel after 21 years.

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Special wins Holden's hand after advertising duel

By , 2015-05-06 15:46:27

After separating from its long-time agency Ogilvy, Holden decided to choose its new creative partner in a novel way by giving the two top contenders FCB and Special Group their own real world tests. And it's Special Group that has come out victorious.

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Get with the program(matic): the meaning behind the jargon

By , 2015-05-06 13:41:33

DSP, SSP, DMP, pixel, impression, ad network, ad exchange, API, SDK. There's no shortage of buzzwords in digital advertising. So, in the first edition of a new series, Adroll managing director for Australia and New Zealand Ben Sharp demystifies some of the words that make things seem more complicated than they really are.

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