StopPress

Marketing, advertising & media intelligence

Article illustration

Look what the '80s brewed up

By , 2014-07-22 12:50:40

Carlton Draught has just started rerunning a 30 second TVC that originally aired in the the 1980s. With an action packed montage, perfectly poured beers and an impossible amount of enthusiasm, there is a lot to love here.

Article illustration

Movings/Shakings: 22 July

By , 2014-07-22 11:17:07

Industry happenings at Saatchi & Saatchi, Ultrafast Fibre, Travel Memo, MEA, Snakk and InMobi.

Article illustration

Give us this bread, our selfie bread

By , 2014-07-22 11:01:14

Karl Lagerfield called selfies 'electronic masturbation' and a number of studies have shown the compulsion to take selfies is actually a serious mental health condition. The online narcissicism appears to be continuing unabated, however, with selfie sticks seemingly flying off the shelves. But why simply post a classic duck face to your social networks when you could take it up a notch and burn your beautiful face onto a piece of toast.

Article illustration

ANZ puts a social spin on closest to the pin

By , 2014-07-22 10:24:53

Lydia Ko took out her fourth professional win yesterday, making the 17-year-old golfing phenom the youngest ever player to make it to US$1 million in prize money. ANZ sponsors Ko (and the ANZ Golf Show) and it's celebrating her win with a simple social game via Whybin\TBWA that offers Facebookers a chance to win $2000 if they can guess where she's hit her tee shot.

Article illustration

The many faces of Tuatara

By , 2014-07-21 16:27:29

Following on from the 2013 redesign of its bottle, Tuatara has once again played around with the aesthetics of its beer-carrying devices—and this time the company has received a helping hand from the vampires behind Kiwi mockumentary Delicious Necks.

Article illustration

In your space: .99 turns an old warehouse into an office clients want to visit

By , 2014-07-21 14:54:14

Much like Clemenger Shop today, .99 originally shared office space with Colenso BBDO. However, while Clemenger’s new shopper marketer offering is still in its infancy, .99 has since moved out of its first home on College Hill and now employs over 120 people at a formidable space on Richmond Road. And given that the impressive office was refurbished back in 2008, StopPress decided it was time to have a look behind the scenes.

Article illustration

Two become one as SenateSHJ brings PR Partners into the fold

By , 2014-07-21 13:17:07

One of the country's larger PR companies, SenateSHJ, has merged with PR Partners in Auckland, bolstering its expertise in consumer and ICT sector and making it one of the largest privately owned communications consultancies in Australasia.

Article illustration

Welcome to the future: Jenene Crossan on life in 2039

By , 2014-07-21 11:46:14

Flossie chief executive Jenene Crossan was recently asked to present a talk at the Moxie Sessions about what the next 25 years of the internet will hold for our favourite perky nation at the edge of the world. Can we stand up against the mega-trends, or will we drown in a sea of animated cat gifs? And what difference will the internet actually make to our lives? Here's her response.

Article illustration

Owner/Marketer: Chris Coffey

By , 2014-07-21 09:31:02

At its essence, on-site marketing is about getting a message in front of consumers at a time when they are most susceptible to purchase. And while this might seem simple enough, Chris Coffey, the founder of the In Group, explains there’s a little more to it.

Article illustration

Talking to machines: artificial intelligence, coming soon to an airport near you

By , 2014-07-21 09:09:24

The New Zealander who helped give human faces to creatures in movies like Avatar and King Kong has teamed up with an Auckland company making airport software to develop an avatar for self-service check-ins. And there's plenty of scope for more robot-human interactions in retail, marketing and pretty much everywhere else.

Article illustration

Sweet ride: Uber butters up Auckland with ice cream delivery promotion

By , 2014-07-18 16:05:35

Uber may not be flavour of the month with the powerful taxi industry, but it's gaining plenty of fans around the world, including Google, which invested US$258 million in it last year. And, as part of a global promotion, it's hoping to draw attention to the on-demand driver service by offering Aucklanders a chance to have some of Auckland's finest ice cream delivered to their door.

Article illustration

TVNZ plays up rivalry with Aussies for The Amazing Race and enjoys ratings success with Resurrection

By , 2014-07-18 15:40:01

Over the course of the last few weeks, TVNZ has been riling up support of the Kiwi masses via a serious of humorous TVCs in anticipation of the cross-Tasman battle that will soon see team from New Zealand take on Australia in the latest rendering of The Amazing Race. The campaign has now been shifted into its next stage, which features a cross-Tasman tug of war and a mini Amazing Race featuring local celebs. PLUS: see which records were broken by the premiere of Resurrection.

Article illustration

The Compendium: 18 July

By , 2014-07-18 15:10:53

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Article illustration

Beauty in the machines: precision driving team helps promote Ford's Focus range

By , 2014-07-18 13:48:41

Air New Zealand cooked up a wee gem with its cheesy synchronised skiing clip a few weeks back. And Ford and JWT have also embraced synchronicity with a new campaign aimed at drawing attention to the five cars in its Focus range.

Article illustration

Could this year's greatest documentary be about Emojis?

By , 2014-07-18 13:33:40

A new kind of documentary may be coming to a screen new you. the difference with this one is that it is all about Emojis, those entertaining, little images such as the smiling poop.

Page 59 of 543

< Previous 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   206   207   208   209   210   211   212   213   214   215   216   217   218   219   220   221   222   223   224   225   226   227   228   229   230   231   232   233   234   235   236   237   238   239   240   241   242   243   244   245   246   247   248   249   250   251   252   253   254   255   256   257   258   259   260   261   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286   287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   312   313   314   315   316   317   318   319   320   321   322   323   324   325   326   327   328   329   330   331   332   333   334   335   336   337   338   339   340   341   342   343   344   345   346   347   348   349   350   351   352   353   354   355   356   357   358   359   360   361   362   363   364   365   366   367   368   369   370   371   372   373   374   375   376   377   378   379   380   381   382   383   384   385   386   387   388   389   390   391   392   393   394   395   396   397   398   399   400   401   402   403   404   405   406   407   408   409   410   411   412   413   414   415   416   417   418   419   420   421   422   423   424   425   426   427   428   429   430   431   432   433   434   435   436   437   438   439   440   441   442   443   444   445   446   447   448   449   450   451   452   453   454   455   456   457   458   459   460   461   462   463   464   465   466   467   468   469   470   471   472   473   474   475   476   477   478   479   480   481   482   483   484   485   486   487   488   489   490   491   492   493   494   495   496   497   498   499   500   501   502   503   504   505   506   507   508   509   510   511   512   513   514   515   516   517   518   519   520   521   522   523   524   525   526   527   528   529   530   531   532   533   534   535   536   537   538   539   540   541   542   543   Next >