Jockey announced its sponsorship of the All Blacks and All Blacks Sevens teams early this year and gathered together a host of buff professional rugby players to parade about in their gruts for the black and white launch campaign. Now it's added some colour—and given a cheeky nod to its support of the 'boys'—for a campaign leading into the Bledisloe Cup and Rugby Championship.
Holden, Spark and FCB share the limelight in the latest edition.
Back in the day, the Yellow Pages ruled. Business names were sometimes based on where they would end up in the book (that's why there are so many accommodation options starting with A and the Krasilovky Brothers of New York took that to extremes with their long-running listing battle). But for many consumers the online realm is a much more efficient way of finding businesses and Google has taken its toll on the print-based directories and forced them to find new revenue streams. So why are there still so many online business directories in operation?
Only a few weeks after VW celebrated its 60th anniversary in New Zealand via a Colenso-created campaign, Holden has now also started the party for its diamond jubilee with an Ogilvy spot that has a strong Kiwi flavour. And while VW gave the power to the people by piecing together a crowd-sourced spot, the team behind the Holden campaign have taken a more traditional route by assembling a narrative that showcases the car brand through the ages.
David Seymour, the Act Party's Epsom candidate, released a campaign video in May that has been bouncing around YouTube for the last few months. And from the evidence on show in the nearly three-minute clip, it appears that Seymour might be a little new to the on-screen political game.
Colenso BBDO has won the June/July Orca award from the Radio Bureau with its doggie radio station K9FM, which already picked up a silver at the recent Cannes Lions. K9FM is a campaign for Colenso's client Pedigree that dogs can listen to at home while their owners are out working. It stems from research that found that classical music calms dogs down, ambient sounds keep them stimulated and a relaxed voice eases their separation anxiety.
In an effort to subvert the preconceptions attached to working at the company, McDonald’s has a launched a new campaign via DDB that gives viewers a look at some of the success stories that have emerged from starting a career at one of the stores.
We live in a world where targeting individuals is becoming increasingly attainable, where streaming and ondemand services (and, in many cases, illegal downloads) give viewers much more control over what they watch, and where online video has become a major sucker of people's time. As such, the sceptics tend to believe traditional, primarily ad-funded TV is an anachronism. But, according to NZ on Air and Colmar Brunton's recent media consumption study, Kiwis are still watching plenty of linear TV; according to ASA ad spend figures, brands are still spending up large on TV advertising; and according to pretty much everyone, good video content still has the biggest emotional impact when it comes to branding. So, once again, we're aiming to celebrate the efforts brands, agencies and production companies put into changing perceptions and/or selling more stuff over the past year and a bit with our annual StopPress/MediaWorks TVC of the Year.
Following its identity change on Friday, Spark released its first ad campaign over the weekend. Dubbed 'never stop starting' and created by Saatchi & Saatchi NZ, the campaign's first 60-second TVC brings the imagery used in the teaser posters to life by featuring a protagonist walking toward and talking to the camera. As the ad progresses, the actor takes on a variety of different characters and speaks about the importance of starting anew.
We took a quick look at the popularity of slow TV in Norway.
With Spark livery freshly stamped over those of the corporate we used to know as Telecom, the organisation is expanding its Givealittle fundraising platform from charity to individual projects. Spark My Potential will pick out some of the projects listed on Givealittle and give them crowdfunding coaching and in some cases match pledges dollar for dollar.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Technology allows us to do many things, such as detect monsters, take a horse's heartbeat or stop drunk dialling. And a creative athlete from San Fran has found another use: puerile but entertaining GPS art.
With Telecom spreading its wings as Spark today, we decided to look at a few other rebrands of varying quality from here and around the world.
Industry happenings at Springload, DesignWorks, NBR, MediaWorks, The Muesli Hub, GrabOne and Spikes Asia.