StopPress

Marketing, advertising & media intelligence

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Vice re-launches with NZ documentary to follow

By , 2014-11-10 09:29:34

Punk-zine turned media-empire Vice re-launched its website this week with the promise of an “explosion of new content,” and New Zealand is not being left out of the blast. Vice head of communications for Australia and New Zealand Josh Gardiner says Kiwis can look forward to more local stories, including a New Zealand documentary.

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You can lead a horse to water ...

By , 2014-11-10 08:42:18

To some, the term corporate social responsibility is an oxymoron; more keeping up appearances than a legitimate attempt to make the world a better place. Nigel Latta looked into what the booze companies are doing in terms of promoting their products and, to a lesser degree, responsible drinking, in his recent series. And South Park has shown the paradox of the alcohol-funded 'drink responsibly' message perfectly (NSFW)

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Newspaper readership and circ results: the erosion continues

By , 2014-11-07 16:54:25

Over the last decade the digital age has swept over the cornerstones of newspaper publishing and eroded them with unforgiving consistency. Now, each time the Nielsen's print readership and the ABC's circulation results are released, what remains of the major publications look a little smaller than what they were the quarter or year before.

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Tim Batt channels his inner evangelical door-knocker, tries to force Westies to talk about public transport

By , 2014-11-07 16:32:59

The numbers using public transport in Auckland are increasing, but it's still something of a running joke and the much-trumpeted rail link is facing problems as the bureaucrats question the costs. Auckland Transport and Work Communications have been trying to convince more people to take the bus, train or boat and they won a TVNZ-NZ Marketing Award for their trouble. They've also got Jerome Kaino onboard to help spread the message and, at the smaller, more Colin Craig-ish end of the mascot spectrum, comedian and Radio Hauraki DJ Tim Batt has gone on a crusade to get people's views on what the new transport network for West Auckland should look like.

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An implicit understanding: why media agencies need to think about brand body language

By , 2014-11-07 15:50:34

As media agencies strive to reinvent themselves, FCB Media's Rufus Chuter says they need to remember the unspoken power of brand behaviour—and their role in brand building.

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Fun harder: Tim and Eric's latest madvertising

By , 2014-11-07 15:39:15

Tim Heidecker and Eric Wareheim aren't big fans of bad marketing and advertising. But that hasn't stopped them making heaps of good ads, with its recent spot with Jeff Goldblum for, of all companies, GE, their Old Spice ads with Terry Crews and some utter madness for Absolut with Zach Galafianakis all hitting the spot. And now they've cranked up the crazy for Totino's Pizza Rolls.

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Charlie's runs social media taste test for launch of new cola

By , 2014-11-07 15:06:29

The Better Drinks Company has just released its first batch of Charlie’s Straight Up Cola, and it was produced and canned in only 10 weeks. And while this might be impressive, the speed of the product development isn’t even the most interesting part of the project. As part of the launch, Charlie’s is asking customers to take to social media and say exactly how they feel about the new product. The company is giving Kiwis the chance to share their opinions, and only if the feedback is positive, will another batch be produced.

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Infographic: the rise of data-driven marketing

By , 2014-11-07 14:37:49

More than 80 percent of a worldwide research panel (including over 3,000 advertisers, marketers, service providers and technology developers across 17 countries, including New Zealand) said that data plays an important role in supporting their respective efforts. And 92 percent said they expect data to contribute even more substantially to their advertising and marketing efforts over the coming years.

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The Compendium: 7 November

By , 2014-11-07 14:05:17

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Straight up and sans sausage

By , 2014-11-07 13:26:22

Charlie's has just launched its new straight up cola, which has "honest stuff like actual kola nuts, real malt, natural cane sugar and a cheeky squeeze of lemon". But, in a nice touch, it's also decided to tell drinkers what isn't in the can just to see if they're still paying attention.

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Data dump: in the Sky (with diamonds)

By , 2014-11-07 12:50:18

We live in increasingly visual times. And no-one's got time to read those pesky words anymore. So every week we'll publish a few graphs that need very little explaining. This time, Sky's impressive revenue and share figures over time.

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Nine marcomms-related businesses that made their mark on the Deloitte Fast 50

By , 2014-11-07 11:47:41

New Zealand’s fastest growing companies were announced yesterday at the NZ Deloitte Fast 50 event. It’s a chance for some of our most successful businesses to show off their revenue (and, in some rare cases, maybe even their profit), with a number of these companies making it on to the top 50 index with eye-popping growth. We count down a list of companies associated/loosely associated to the marcomms sector.

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Gawk material: Men's Health and Love Your Condom outdoor ads make Kiwis stop and stare

By , 2014-11-07 11:37:19

Since the beginning of the week, Men's Health has been causing people across Auckland, Wellington and Christchurch to do some serious double takes, thanks to a controversial set of posters that are designed to encourage men to talk about their health issues. But Men's Health isn't the only organisation making Kiwis gawk. Love Your Condom has continued its risque approach to raising awareness about condom usage among the nation's gay men with a new campaign that features the chiseled body of poster boy James Luck.

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John Lewis shifts Christmas from the north pole to the south pole with festive penguins

By , 2014-11-07 11:14:33

As Santa is to kids, so is the John Lewis Christmas ad to the creative community. And once again it has slid down the collective chimney and landed with an emotional, animal-related thud.

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Invivo gets its pound of flesh from Graham Norton

By , 2014-11-07 10:38:06

As we wrote last week, the classic endorsement approach in New Zealand seems to be bunging a rugby player (or even a coach) on your ad. But Invivo's strategy is at the other end of the spectrum, with international talk show host and self-proclaimed he-devil Graham Norton called on to help create—and now help promote—a very special wine.

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