StopPress

Marketing, advertising & media intelligence

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Zip it, sweeties: why brands need to think carefully about jumping on social bandwagons

By , 2014-11-26 16:03:51

Twitter is an amazingly fluid and responsive medium for brands. But understanding when it’s appropriate to join the conversation is the difference between a good brand and a great one, says Katie Byrne.

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Airbnb calls on Cirkus for elaborate hand-made ad

By , 2014-11-26 15:21:16

Airbnb has made some quality ads in its time, with everything from the charming and inventive crowd-sourced film Hollywood & Vines to the rather enticing spot for its recent—and slightly controversial—rebrand. And now it's made another stunner with the help of Kiwi animation house Cirkus.

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Tip Top conducts experiments on human subjects, calls on more guinea pigs to sign up

By , 2014-11-26 11:26:36

According to research conducted by the Institute of Psychiatry in London, one spoonful of ice cream could stimulate an immediate and positive effect on the brain’s orbitofrontal cortex. What this means is that ice cream makes eaters feel better and this is reflected in how they treat others and how productive they are. Ever the skeptics, Tip Top's creative agency Colenso BBDO decided to put this theory to the test by conducting some uncontrolled and scientifically questionable experiments on unsuspecting Kiwis.

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Together they stand

By , 2014-11-26 09:47:39

One of the major struggles for news publishers is that the rise in online audiences and revenue has struggled to make up for the loss of print advertising and subscription revenue. And a new feature on the Herald seems to give readers another reason not to pay for paper.

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Trading faces

By , 2014-11-25 16:49:23

In what has become an annual tradition, the students at Media Design School have developed a quirky campaign to encourage the nation's ad folk to attend their end-of-year show. In the latest iteration, a series of cut-out headshots of the nation's admen are accompanied with some humorous sound effects.

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Smirnoff sees #purepotential in all ingredients

By , 2014-11-25 16:35:32

What’s in your fridge at the moment? According to Smirnoff’s new campaign, ‘Pure Potential’, it can see the potential in any ingredient to make a great drink.

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Another weird Rob Lowe

By , 2014-11-25 16:15:42

The last few TVCs from DirecTV has introduced to some remarkably creepy variations of Rob Lowe. And adding to this catalogue of weirdness is a new character called Scrawny Arms Rob Lowe, whose sofa scene might be the creepiest of the series thus far.

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Stuff launches new, partly crowdsourced mini-series

By , 2014-11-25 15:45:09

Stuff.co.nz has launched a new web series on its site, after running a campaign to source real content for the show from its readers.

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TVCs of the Week: 25 November

By , 2014-11-25 15:14:15

Disappearing cars, perfect mascots, not-so scientific research and dad dancing entertain in this week's edition.

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Movings/shakings: 25 November

By , 2014-11-25 14:09:31

Industry happenings at Fairfax, PHD, TVNZ, Vevo and Exponential Interactive.

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Driving dog: post-Vince Martin, Beaurepaires unleashes a new, more hirsute mascot

By , 2014-11-25 13:09:22

DDB and Dynamo were recently appointed as the lead agencies for Beaurepaires after a pitch, relieving Clemenger BBDO of its duties. The company's new owners, Beau Ideal, promised the brand would move in a different creative direction, meaning the long-serving Vince Martin would be put out to pasture. And that's exactly what it's done, with a canine mascot talking up—literally—its offer and categorising different types of New Zealanders based on their vehicle choices.

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Double trouble for Powershop Darth Vader campaign

By , 2014-11-25 12:06:24

Powershop Australia has been forced to pull a billboard campaign, featuring a power socket as Darth Vader, due to a complaint from LucasFilm. This is the second time Powershop has used the Dark Lord's image in vain - in 2011 they also pulled an ad referencing Darth Vader after copyright scares.

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TV3 celebrates 25 years of broadcasting, continues journey with new brand expression

By , 2014-11-25 11:55:21

On 25 November 1989, only 25 years ago, TV3 had no viewers. The station was only set to launch the next day following a four-year period of legal wrangling to get government approval to introduce a commercial television station. Now, as the channel celebrates its quarter century, its parent company MediaWorks has a reach of 3,759,247 and has established itself as a respected competitor against the state-owned broadcasting stalwart TVNZ. And to coincide with the celebrations, MediaWorks is already looking to the future with the launch of a new brand expression called 'For me it's 3' that places empahsis on the modern trend of social viewing.

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TV3's 25th birthday brings out the blooper reels

By , 2014-11-25 11:13:50

Back when TV3 turned 20, Sarah Lang wrote a great piece in the Herald about the trials, tribulations and successes of the channel. Or, as the first paragraph says, how it grew "from an insecure infant into an assured adult". The intervening five years have seen plenty more action at MediaWorks, which went through its second receivership, brought popular shows like The Block NZ, X Factor NZ, 7 Days and Jono & Ben at 10 to New Zealand screens and continued to focus on the reach its varied suite of media assets can offer advertisers (occasionally through the medium of music). But everyone knows the best thing about media anniversaries are the blooper reels. So here are some gems from the evening and morning news shows.

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When speed meets scarcity: Holden's disappearing Commodore

By , 2014-11-25 10:35:52

0-100 is a much-used metric to show how powerful a car is. But Holden and Ogilvy & Mather NZ have flipped that on its head to promote the limited edition Commodore GTR, of which only 100 have been made for the New Zealand market.

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