StopPress

Marketing, advertising & media intelligence

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The mandroid your man could smell like

By , 2014-09-10 10:14:18

As Adweek points out, the product as aphrodisiac has a long history in advertising, and especially when it comes to male grooming products aimed at younger men. Unlike Axe/Lynx, however, Old Spice has largely avoided the obvious gag of women being unable to resist the lure of scented man, and, if it has used it, it's at least added in some absurdity. Its latest campaign does feature plenty of hot babes falling into a deep swoon over the lead male character, but, as per usual, there's a slight difference. And, in the latest spot, the newest Old Spice mascot unwisely decides to go for a soak in the tub.

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TVCs of the week: 9 September

By , 2014-09-09 16:40:14

Bikers, robots and solitary actors star for Hallenstein Brothers, ASB and Noel Leeming in this week's edition.

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APN looks to bring its media strands together, Hastings announces new exec team

By , 2014-09-09 16:20:41

With the prospect of an IPO on the horizon that would potentially see 60 percent of APN New Zealand's media assets carved out, a number of new senior humans have joined the organisation to "drive collaboration benefits across the group and fulfill a bold new vision to fully engage Kiwis anywhere, anytime with the content they love".

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Money talks: ASB takes more empathetic—and scientific—approach to comms and content in new Succeed On campaign

By , 2014-09-09 15:46:44

It's fair to say the last major campaign launched by ASB didn't go as well as planned, with the shouty, bearded frontman Brian Blessed being sent back to Blighty a bit earlier than expected. The bank's Succeed On tagline remained, however, and, after being in a bit of a holding pattern as far as its comms were concerned, ASB has now returned with a new campaign via Saatchi & Saatchi that aims to show how New Zealanders really talk about money—and the ASB products and services that might be able to help them deal with it.

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When calendars get awkward

By , 2014-09-09 15:42:25

Greenpeace has been left in the awkward position of inadvertently distributing the photography of Alain Marfat-Renodier, a man who was involved in the 1985 bombing of the Rainbow Warrior in New Zealand. This situation comes about after it was revealed that one of Marfat's photographs taken of a variety of animals around a Namibian watering hole was included in the not-for-profit organisation's annual calendar (image credit: Stuff).

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Ordering pizza from inside a Teahupo'o barrel

By , 2014-09-09 15:04:38

The name 'Teahupo'o', which was given to the Tahitian surfbreak widely considered one of the heaviest in the world, roughly translates to English as 'to sever the head' or 'place of skulls'—and for good reason. Since 2000, there have been five recorded surfer deaths, and countless others have been dragged across the razor sharp reef that lies under just a few feet of water. And despite the risks involved, Visa sent surfer Kolohe Andino into the barrel armed with a mobile phone and a Go Pro camera in an effort to show viewers how easy it is to order pizza through its mobile platform.

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Wine snobs don't know what they're talking about

By , 2014-09-09 14:27:29

Given that most of us are ill-equipped to taste the intricacies that go into a sip of wine, US-based Union Wine Company has decided to mock the wine snobs that turn their noses up at anything that doesn't come out of the finest bottle. Over the course of four spots, a variety of characters share their largely vacuous insights, littered with sommelier vernacular, on the drink they are holding. Although some of the spots do tend to be a bit long-winded, they serve as a great reminder as to why we should always be suspicious in the company of people who use the words 'notes' or 'tones' to describe anything other than music.

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Music to their ears: One Plus One & Augusto collaborate with hearing-impaired rockers

By , 2014-09-09 13:59:21

Eschewing cliches of elderly figures trying to hear their grandchildren, One Plus One and Augusto have used two New Zealand music legends to produce content marketing cinematography that demonstrates hearing aids.

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Movings/Shakings: 9 September

By , 2014-09-09 12:56:03

Changes at Davy & Chapman, Heinz, Qrious, Running with Scissors, Snakk, Pead PR and GrabOne.

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Noel Leeming unveils new look and introduces the ‘mummy daddy time-maker’, ‘55-inch family glue’ and ‘the blender of destinies’

By , 2014-09-09 12:26:56

Noel Leeming has invested roughly $5 million into revamping its offering in a move that will see the company’s 77 stores emblazoned with a new logo and reconfigured to reflect some key changes. To announce the repositioning of the brand in the market, Noel Leeming has released a series of three TVCs that have come as a pleasant addition to a category that is usually inundated with shouty advertising focused on sales and products.

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Design working: a rundown of the Best Effect Award finalists

By , 2014-09-09 10:23:44

Design, said Apple founder Steve Jobs, is not just what it looks like and feels like. Design is how it works. Or, put in a commercial context, whether it helps a company make money. And the Best Design Awards' 'Best effect' category, whose finalists were announced this week, celebrates design that has produced a measurable effect on the success of an organisation or product, whether it be productivity, staff engagement, sales growth, bottom line or customer experience.

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Killing cliches and embracing diversity in branding: Getty's Micha Schwing

By , 2014-09-09 09:33:04

Old, fat, black, female, gay, disabled. Coming to a marketing campaign (quite) near you. And if the guys from Getty Images are right, your customers will love the diversity.

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Beer Census picks up August's newspaper ad of the month

By , 2014-09-08 17:13:57

The 'Beer Census' ad created by Barnes, Catmur & Friends for Boundary Road Brewery has picked up the Newspaper Ad of the Month for August as part of News Works' Agency League competition.

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Hollywood actors' casting tapes see light of day with Sky and DDB

By , 2014-09-08 16:32:14

Sky TV has delved back in time to before certain movie stars were famous – featuring the casting tapes of famous Hollywood actors in TVCs as part of its its "Come With Us" brand campaign. Two 45 second TVCs have been produced by DDB, one featuring martial artist/actor Bruce Lee and the other comedian/actor Seth Rogen.

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Horse's Mouth: Annie Baxter, Google

By , 2014-09-08 11:14:44

When Annie Baxter, Google’s comms manager for Australia and New Zealand, started at the tech behemoth in 2008, there was no Chrome, no Android, no hardware, and no Google Play. So she’s had to learn as she’s gone along. And she’s loving it.

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