StopPress

Marketing, advertising & media intelligence

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Air New Zealand celebrates its platinum jubilee with cross-channel promotion

By , 2015-03-23 11:55:17

Air New Zealand is celebrating its 75th anniversary with a multi-faceted campaign via True that includes experiential, web, social, print and television marketing elements.

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StopPress@SXSW 2015: Digital ‘doping’ presents challenges and opportunities for brands

By , 2015-03-23 09:23:03

What is looking at our inbox and phone hundreds of times a day doing to our heads and, importantly, what does this ‘hyperstimulation’ mean for attention spans, cognition and brand recall? Saatchi & Saatchi senior digital strategist Ian Hulme found out at a SXSW session run by Hey Human called 'Neuroplasticity and Tech - Why brands have to change'.

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Who said Kiwi TV was boring? Host controversy, wheelbarrow mishaps and unexpected flatulence get global attention

By , 2015-03-20 17:08:04

It's been exciting times at MediaWorks in recent months, with big restructures in the business and man-slaughterers, fraudsters, bullies and drink drivers featuring on TV. Across at TVNZ, there hasn't been quite as much drama and its new reality format Our First Home has been plodding along rather than taking the nation by storm, but one moment has made it to US clip show The Soup. Plus: searches for the word 'fart' spike after a case of flatulence on The Bachelor NZ.

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Westpac promotes its Airpoints deal, BNZ backs the immediacy of cash

By , 2015-03-20 16:53:05

Air New Zealand has announced it has dropped its long-time Airpoints partner BNZ to team up with Westpac, saying the partnership would result in better earn rates for customers and BNZ saying the relationship was no longer a good fit for the bank. So is the lure of 'free' travel enough to make customers switch?

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Goodnight Kiwi FM

By , 2015-03-20 16:03:50

After around ten years of broadcasting, originally as a Kiwi-only music station and more recently with some international artists thrown in the mix, MediaWorks has announced that Kiwi FM will close on March 31.

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Y&R pips Clemenger and Scenario to land MTA account

By , 2015-03-20 15:56:45

Y&R has claimed the Motor Trade Association (MTA) account after a three-way pitch also involving Clemenger BBDO and Wellington-based creative agency Scenario.

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Toyota and Saatchi & Saatchi put Dai Henwood's comedy skills—and automotive stereotypes— to good use

By , 2015-03-20 14:41:46

Toyota is one of the country's most trusted brands and has been a regular on the Reader's Digest list (despite a couple of high-profile international recalls in recent years). This is a big part of the reason it's still top of the pops when it comes to overall sales. And it's playing on that trust—and on the fear people have of being ripped off by automotive cowboys—in a new campaign via Saatchi & Saatchi for its Genuine Parts business that sees Dai Henwood taking a leaf out of the Eddie Murphy/Martin Lawrence acting book and playing three different characters.

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Kiwi honours split at AWARD and Young Guns

By , 2015-03-20 14:35:03

A record 32 golds were handed out at the AWARD Awards last night. And of the Kiwi agencies, DDB, Clemenger BBDO and Colenso BBDO had most cause to celebrate. PLUS: local talent acknowledged at the Young Guns.

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Serj Tankian merges sight and sound

By , 2015-03-20 14:30:23

System of a Down frontman Serj Tankian has taken on a slightly different career direction in recent years in developing a cross-sensory art exhibition that features a range of original paintings that have accompanying soundtracks.

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oOh! Media aims for the head in neuroscience study, APN Outdoor goes broad with new research

By , 2015-03-20 12:54:08

The outdoor industry is chugging along nicely at the moment, with a good increase in ad spend in the latest ASA figures and plenty of action on the digital front from the big players. And two of those big players—oOh! Media and APN Outdoor—have released studies they hope will put a bit more wind in the sector's sails.

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A true tourism campaign?

By , 2015-03-20 12:45:10

We've all seen the rolling hills, smiling faces, water sports scenes, kiwi birds and rustic charm that have populated the nation's tourism video canon over the years. And while these representations sure do help to sell the flights that drive one of New Zealand's biggest industries, everyone that lives here knows that they aren't 100 percent true most of the time.

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Movings/Shakings: 20 March

By , 2015-03-20 11:51:04

Industry happenings at JustOne/.99, PHD, Designworks, TVNZ, Springload, DDB, Interbrand and Cannes Lions.

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The Compendium: 20 March

By , 2015-03-20 10:39:45

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Smooth sailing: Air New Zealand lets its app do the walking

By , 2015-03-19 16:27:12

Air New Zealand has launched a new ad campaign to promote its mobile app and, like a combination of the most interesting man in the world and Cadbury's airport dancer, it aims to show that using the airline's tech makes flying an absolute breeze.

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Staff shuffle likely as Fairfax rethinks its newsrooms

By , 2015-03-19 16:24:43

Fairfax has actively been tweaking its strategy to facilitate better digital storytelling. This has included a recent update of its content management system, training journalists on how to film video on their smartphones, investing in an experiential and events unit, running digital marketing campaigns, and purchasing stakes in Neighbourly and Pricemaker. Now, off the back of yesterday's ASA report showing that newspaper ad spend had dropped year on year by $25 million, Fairfax has announced a series of changes that will introduce more digital-centric approach to its news service. And these changes include news of the proposed de-establishment of seven editors' jobs and the introduction of 12 other senior positions.

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