StopPress

Marketing, advertising & media intelligence

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Warriors and Kiwi Dave learn how to play burger for Wendy's

By , 2015-02-17 16:51:32

Wendy's has tapped into technology developed at Massachusetts Institute of Technology (MIT) for the promotion of the return of the Big Kahuna burger. In a new spot developed by Image Centre-owned ad agency &Some, several Warriors players are shown playing music by tapping the ingredients, which usually go into the product. This bizarre occurence is only possible because of the MaKey MaKey technology, which allows users to turn everyday objects into touchpads for playing music.

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NZ Pork aims to give mums a break from the cooking, gets some more grief for gender stereotyping

By , 2015-02-17 16:35:05

Whether it's the objectification of women (and, to a lesser degree, men) or the representation of male dunces incapable of doing the simplest of tasks, much has been written about the role of gender stereotypes in advertising. And now NZ Pork's latest campaign, which aims to get men back into the kitchen, cook some pig and give their 'missuses' a break, has earned the ire of some for taking things back to the '50s.

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Baa-baas, Baaarcelona and baaar snacks: AA's talking sheep discuss life and insurance

By , 2015-02-17 16:05:14

We already had Life Direct's sloth and Speight's ginger bear, and now the AA has introduced a pair of yellow sheep—via a life insurance spot by Rainger & Rolfe—to the growing catalgoue of animals in Kiwi advertising.

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Media Munchies: Guy Williams

By , 2015-02-17 16:00:36

In a new section that explores the media consumption habits of reasonably well-known New Zealand humans, Guy Williams, regular 7 Days panelist, co-host of The Edge Drive Show and serial offender on Jono and Ben at Ten, explains his fondness for podcasts, social media, sport and big natural boobs.

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The changing face of 2degrees can be seen in new campaign

By , 2015-02-17 15:55:26

Telco network 2degrees has again teamed up with Special Group for its latest ad campaign pushing its ‘Pay Monthly’ plans, one of the first ads that doesn’t feature quirky New Zealand comedian Rhys Darby.

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Swede as

By , 2015-02-17 15:31:21

If you've got nothing to say, sing it. But if you've got something to say about working conditions, rap it. Wise advice that Swedish trade union TCO has done to show how good it is to do "business like a Swede".

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Better late then never: Sky's Neon finally comes to the party

By , 2015-02-17 15:29:31

With Sky’s Neon video-on-demand product having launched, Stoppress talks to the designers about developing a streaming service people actually wanted to use

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X Factor NZ pips Our First Home in early ratings race

By , 2015-02-17 13:33:09

Last year the big free-to-air ratings battle was between The Block NZ and MKR NZ. This year it's X-Factor NZ and Our First Home. And, early on in the piece, it's a tight tussle, with the first episode of the second season of MediaWorks' talent show charting slightly bigger ratings than TVNZ's new reno-reality show. PLUS: TVNZ's Our First Home game extends the show to the second screen.

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TVCs of the Week: 17 February

By , 2015-02-17 12:33:27

Land Rover, 2degrees, Westpac, Wendy's and Eclipse tickle our advertising fancies this week.

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Westpac keeps the madvertising flowing, introduces unlikely brand mascot Captain Destructo

By , 2015-02-17 10:28:09

There was a fair bit of love for Westpac and DDB's tale of a comically paranoid man on StopPress last week. And it's followed that up with another fairly mad ad introducing Captain Destructo, a mad scientist/Kiwi dad/aspiring supervillain called Steve with grand plans—and, of course, the need for some financial assistance.

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Lightbox's original sin

By , 2015-02-17 09:53:43

Some of today's best audio-visual content is coming from slightly surprising quarters. Netflix, Amazon, YouTube, Vimeo and even brands like Chipotle are stumping up cash and proving that they can make great original shows, not just distribute them. And judging by a slightly misleading phrase on the promotional material for Breaking Bad spinoff Better Call Saul, it seems like Lightbox wants to be in that club too.

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All about the love

By , 2015-02-16 18:11:27

Since we’ve already done a bit of a run down on what Kiwi brands been up to this Valentine’s Day, we thought we’d better see what kind of stunts went on further afield during the romantically charged weekend.

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Movings/Shakings: 16 February—UPDATED

By , 2015-02-16 17:13:52

Industry happenings at NZME, Bauer, The Business Herald, MediaWorks, Singapore Airlines, Rydges Hotels and CRV Ambreed.

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Data dump: papering over the cracks?

By , 2015-02-16 17:06:16

For some, ink on paper is anachronistic and wasteful. For others, there's still some romance to tangibility. And, unlike vinyl or CDs, books are still a pretty efficient delivery system for words and pictures as there are no batteries to charge, you can read it relatively safely in the bath and it's resistant to sand. The media is predisposed to covering the old vs. the new. The old generally tends to lose, so ears pricked up after word of increased physical book sales and declining e-reader sales in major markets in December. So how are physical book sales tracking in New Zealand? And is it a blip or a curve?

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'People only talk about things worth talking about': Michael Goldthorpe's checklist for creating captivation

By , 2015-02-16 15:01:31

Michael Goldthorpe was inspired by Steve Bayliss last week when he said if it ain’t good, it won’t work, if it isn’t achieving a sales metric, it doesn’t belong in marketing, and if people don’t talk about it, it’s dead. And if you want to know how to do it, there's an acronym for that.

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