StopPress

Marketing, advertising & media intelligence

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'These ad guys, those are the real heroes'

By , 2014-12-09 10:45:18

While many agencies are completely addicted to winning awards and use them as evidence of their ability to change the commercial fortunes of clients and attract staff, many of the call for entires campaigns for the awards take a much less serious approach. Axis had its brilliant Share the Love campaign, Strategy in Canada got a host of local agencies to take the proverbial out of the industry and now the ANDY's have added to the strain of self-awareness—and self-flaggelation—with a very funny campaign via Wieden + Kennedy that shows ad folk being praised for their unceasing bravery and commitment by an explosive ordnance disposal specialist, a surgeon and a firefighter.

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A timely acquisition

By , 2014-12-09 10:16:36

Murphy's Law dictates that when digital gurus give presentations they will have technical difficulties. And it also states that when you announce the acquisition of a digital agency, your website will be broken, as was the case with JWT this morning. Heyday to the rescue ...

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JWT continues its growth with majority stake in digital agency Heyday

By , 2014-12-09 09:45:38

What do you get the 150 year old agency that's got everything? A new digital agency, of course. After celebrating a big milestone last week, JWT has announced another large piece of news: it has taken a majority stake in Wellington-based Heyday.

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MediaWorks announces major strategic reorganisation, Paul Maher and Siobhan McKenna depart

By , 2014-12-08 20:40:40

Late afternoon on 8 December, MediaWorks sent out a release announcing a significant reshuffling of the business, which included three major changes.

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Diamonds (and phones) are a girl's best friend: Samsung shows off its new Note with the help of Naveya & Sloane

By , 2014-12-08 16:55:40

Tech companies have long focused on how their products can augment life. Google has released a few stunners, like the amazing story of Saroo Brierly; Apple's iPad Air campaign featured Yaoband, Jason Hall, Cherie King and Esa-Pekka Salonen putting the product to good use; and Samsung has employed the services of corporate mascots like Lebron James and, more locally, Israel Dagg. Now the local branch of Samsung is focusing on arts and crafts by showcasing how jewellery designer Rachel Sloane from Naveya & Sloane uses the Note 4 to help bring together the real and the digital.

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Patents are a virtue: injectable bandages, scooter sacks and collapsible instruments

By , 2014-12-08 16:51:19

AJ Park patent specialists Anton Blijlevens and Jillian Lim touch on some interesting patents to look out for on the shelves.

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Smirnoff takes on manky fridges of New Zealand

By , 2014-12-08 15:57:51

When Smirnoff launched its #PurePotential campaign, promising that the company could see potential for a yummy cocktail in any ingredient, I thought the idea was romantic but unrealistic. It's proven me wrong.

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Mons Royale combines sexiness with utility

By , 2014-12-08 12:06:56

While most marketers in the action and outdoor industry attempt showcase their products as survival essentials, Mons Royale founder Hamish Acland has veered away from this trope to present his brand as a fashionable label that offers both utility and aesthetic appeal. And this approach has now been continued in a new promotional clip that showcases imagery that is both sexy and utility-based. Featuring Jossi Wells, Christy Prior, Connor Macfarlane, Will Jackways and beautifully shot in the Mons Royale hometown of Lake Wanaka, the over-minute-long video provides a glimpse at the lives of these extreme sports enthusiasts.

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Nick Offerman sings a song of moderation for Diageo

By , 2014-12-08 11:08:59

As Southpark recently pointed out, messages of moderation from alcohol companies often seem slightly paradoxical. But Diageo has nailed it with the help of manly moustachioed man and regular booze brand ambassador Nick Offerman, who, as part of a wider campaign called My Tales of Whisky, sings about the things you shouldn't do while drinking.

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Getty Images' predictions for visual content marketing in 2015

By , 2014-12-08 10:37:27

Throughout the course of the last year, Getty Images has been making a point of identifying the visual trends that define business culture in the modern age. In addition to seeing changes in media representations of women, middle-aged people and beauty standards, Getty has also drawn attention to the way technology is influencing photography through extreme close-ups and point-of-view cinematography. And as the world stands poised to draw the curtain on 2014, the team at Getty have taken a moment to look at what the future in a new article published on its website.

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The Compendium: 5 December

By , 2014-12-05 16:50:23

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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New Zealand’s first homeless store to hit Auckland’s streets

By , 2014-12-05 16:49:53

New Zealand is set to become the 82nd country to have a homeless store, with an ordinary kiwi bloke at the helm of organising a pop-up on Quay Street in Auckland Central.

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Brands embrace the Christmas (consumerist) spirit

By , 2014-12-05 16:44:00

Nothing gets brands more willing to spend dollars on advertising than a special event. Be it Halloween, Valentine's Day, Mother's Day or Christmas, brands throughout the world embrace the moment, throw caution to the wind and try to capitalise on the consumer frenzy that often accompanies these days. And in the lead up to to Christmas 2014, brands have not disappointed, delivering yet another entertaining dose of humorous and tear-jerking spots.

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Wealthy, powerful people think magazines are the coolest, Nielsen study shows

By , 2014-12-05 16:30:55

New insights from Nielsen on New Zealand’s business decision makers indicates that reading a magazine is one of the movers and shakers' favourite ways to consume media.

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Movings/Shakings: 5 December

By , 2014-12-05 16:05:54

Industry happenings at ZM, Paralympics New Zealand, Fairfax, Spaceworks, Ad2one and Beat Communications.

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