StopPress

Marketing, advertising & media intelligence

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Bringin' out the big puns

By , 2014-10-22 11:53:25

It's nigh-on impossible to drive through the small North Island town of Bulls and not pull out a few cringeworthy puns. And science shows that the more you do it, the funnier it becomes, especially if you're a dad. The town has fully embraced the bovine-based verbal gymnastics, and here's a selection of brands that have done the same.

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TVCs of the Week: 21 October

By , 2014-10-21 16:17:41

A bull-riding babe, a sightseeing couple and an eyebrow-raising basketballer get a gold sticker this week.

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Samsung reaps the rewards of celebrity endorsement, picks up Ad Impact Award

By , 2014-10-21 16:02:23

If the winner of Colmar Brunton's Ad Impact Award is any guide, you still can't beat a celebrity endorsement, because New Zealanders absolutely loved Samsung’s ad featuring All Black Izzy Dagg and the new Galaxy S5.

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Stuff remains the nation's number one news site, as digital audiences continue to grow

By , 2014-10-21 15:50:30

Nielsen has released its statistics for New Zealand's most-visited websites by unique audience, and the figures once again confirm New Zealand's preference for Stuff over the NZ Herald website—although the gap has narrowed substantially following Nielsen's correction of its data collection in April this year. StopPress chats to Fairfax's Sinead Boucher and NZME's Brad Glading about the figures.

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In the key of Apple

By , 2014-10-21 14:50:20

One youtuber shows us that iPhones can be used for a lot more than just taking selfies and texting your BFFs.

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Cannes Chimera 2014: ideas that can save the world

By , 2014-10-21 14:25:01

Marketing, particularly the advertising part thereof, is often vilified for its soulless commitment to pandering items with the goal of producing a profit. And while there is a fair amount of truth to this, every once in a while the very skills and creativity that generally cause the public to criticise advertising are used for causes nobler than selling random items. One such instance recently occurred with the announcement of the Cannes Chimera winners, an initiative, backed by Bill and Melinda Gates, which aims to bring ideas to life that can make the world a better place.

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Positively Wellington Tourism aims to lure more Kiwi couples to the capital, squeezes four-day tour into 60 seconds

By , 2014-10-21 12:59:17

50 Wellington locations were captured in four days of shooting for Positively Wellington Tourism’s new commercial, which follows a young couple on a whirlwind tour around the capital. And it has even the most hardcore Wellingtonians watching again to try and pinpoint every location in the clip.

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NBR puts its readers front and centre with major site overhaul, offers new mobile-only sub and radio service

By , 2014-10-21 12:21:58

Around five years ago, the NBR started charging for its online subscriptions, with its corporate IP subscription offer arriving on the scene around a year ago. Publisher Todd Scott says it's now bringing in $1 million in digital subs revenue and it will be hoping for more after launching its redesigned website and a mobile-only offer over the weekend and also announcing plans to establish an NBR radio service.

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A different kind of superhero

By , 2014-10-20 18:01:43

Not all superheroes wear spandex tights and possess other-worldly powers that defy the laws of physics. Some just have an inhuman capacity and willingness to help others. And these are the kinds of superheroes that are honoured in a new spot by creative agency Don't Panic and Unit 9 directors Greg Hardes and Jacob Proud for not-for-profit organisation Save the Children.

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A dining experience like no other

By , 2014-10-20 16:59:26

If you're going to attach a tagline like 'vanguard until death' to your company's name, then you'd better make sure you live up to it. So, in an effort to live up to the expectations set by its branding, three Michelin-starred restaurant Diverxo has commissioned the creation of a macabre short film that depicts a collection of diners eating the creations of a mysterious chef.

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And another thing: yes, your bum does look big in that

By , 2014-10-20 16:41:23

Paul Catmur, the creative managing partner of Barnes, Catmur & Friends, shares his views on life, advertising and other annoyances, such as the unwillingness of the magazine industry to accept the unvarnished truth.

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Cooking with more swear words than Gordon Ramsay

By , 2014-10-20 16:29:33

The Thug Kitchen Cookbook launched in bookstores this month, and with the tagline “Eat like you give a fuck”, you can tell their brand ethos revolves around using a lot of swear words.

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Study confirms Kiwis are actively avoiding ads across channels

By , 2014-10-20 14:13:06

Although it doesn't come as much of a surprise, an independent survey commissioned by Reachmedia has found that Kiwis are becoming skilled at avoiding advertising in new forms of media and are utilising technology to assist them. StopPress takes a look at what the results of the survey say.

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Play it strange: James Hurman on the power of abnormal thinking

By , 2014-10-20 12:20:49

Since normal companies tend to be dissatisfied with their levels of innovation, it might be time to take a slightly more abnormal approach, argues James Hurman.

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Attracting a digital audience: New Zealand's top ten YouTube channels

By , 2014-10-20 11:56:56

Collectively, the top 10 Kiwi-based YouTube channels have over four million subscribers and, although that obviously also includes an international audience, this number is impressive given that New Zealand, as starting base, only has a population of around 4.5 million people. Here's a rundown of the ten YouTube channels with the highest number of subscribers.

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