It's not often you see an ad that mentions the brand's competitors more than the brand that paid for it. But that's exactly what Kiwibank and its new agency Assignment Group have done with its 'Every revolution needs a leader' campaign, which puts the spotlight on some of the 800,000 New Zealanders who have switched to the bank since it kicked off 11 years ago.
Most New Zealanders are only dabbling in digital, says JWT's Simon Lendrum. And the 'Hardcore Digital' segment is very, very small. So when it comes to online advertising, it pays to target the many, not the few.
Whether it's nappy ads, baby magazines or Anne Geddes calendars, advertisers typically target mothers and show children as beautiful, little angels. Durex, however, creates a product that aims to stop the stork from making its delivery, so to ensure men think about protecting themselves, this brilliant slow-motion spec spot, which is a fine tribute to the always-entertaining 'men getting hit in the nuts' oeuvre, aims to show the misery of fatherhood.
After a brief but rewarding fling with StopPress and Idealog, tech reporter/photographer/regional man of mystery Sim Ahmed finished up yesterday and is off to work for POS start-up Vend HQ. But we're not letting him get away without mentioning a bit of copyright hilarity he was involved in on Twitter last week.
Snapper chief executive Miki Szikszai noticed an awkward ad placement on the New Zealand Herald's website this morning.
￼Radio New Zealand’s recently redesigned website has received an international nod of approval.
While Telecom is currently focusing on the advertising of its major competitor, with proceedings lodged today in the High Court over aspects of what it believes are misleading claims in Vodafone's recent SuperNet campaign, it will be focusing on its own advertising come Sunday night, because it's launching a new campaign for its Business Hubs, the local (and often locally-owned) business-only locations offering services and products to SME customers.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Carin Hercock swaps APN for Nielsen, the Red Bulletin takes a new approach, Sim Ahmed and Simon Pound join start-up Vend HQ, Damien Shatford signs with the Sweet Shop, Republik gets some Aussie biz, Big Mobile gets bigger, Rose Matafeo changes channels, Stefan Korn takes Creative HQ reins and APN Outdoor heads to Broadway.
You can stop arguing over the office radio now: internet radio service iHeartRadio has finally gone into open beta in New Zealand.
The Luddites among us may remember the pre-mobile age as a wonderful time when you didn't feel obliged to check your work email before you went to bed and phubbing wasn't a threat to the very fabric of society. Telco beast Qualcomm sees things a bit differently and, in an entertaining, pratfall-heavy online film that's clocked up 2.3 million views in a few weeks, it's attempted to show what the world would be like without mobile. Answer: violent and crazy.
Kiwi 'post-punk revival' band The Naked and Famous have recently been holed up in Los Angeles studio trying their best to overcome That Difficult Second Album Syndrome for In Rolling Waves (by the way, That Difficult Second Album would be a great name for a debut album). And the band has once again called on Special Problems to direct the music video for its new single 'Hearts Like Ours'.
Work for insurance giant lands digital agency SpaceStation a gong from Yahoo.
Academic advertising isn't typically renowned for its creativity and often tends to focus on the facilities or the wonderous achievements of its students. The University of Otago certainly does a bit of that, but it's also continuing to push the uniqueness of the southern student experience and, after a big research project to see if it was still on the right track with its 'Take your place in the World' campaign, Zephyr has given it a refresh.
A new, two-day expo focused around “digital entertainment” – that’s “video games” for the layperson - will be held by Auckland’s Vector Arena over the weekend of 28-29 September.