StopPress

Marketing, advertising & media intelligence

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Fantasy islands

By , 2013-06-17 08:49:03

While we at StopPress feel the understated approach to destination marketing, as seen in Flight of the Conchords, is the best fit for New Zealand, connecting the country with a fantastical epic and getting the actors involved to swoon over it also works pretty well, as this behind-the-scenes clip from The Hobbit films shows.

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Google brings new meaning to blue-sky thinking with Project Loon

By , 2013-06-17 08:22:08

Google's Project Loon combines ballooning with telecommunications, with the hope of one day inexpensively connecting billions of people around the world to the internet with a global network of balloons. It's a science experiment so crazy, it might just work.

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Behind the scenes of Idealog's dirtiest cover ever

By , 2013-06-14 15:52:23

The kooky minds over at our sister publication Idealog Magazine have a long, illustrious history when it comes to putting a little extra oomph into its cover design. Whether that be hand drawing a complete chalk image or doing an extreme close up of Minister of Everything Steven Joyce's intimidating face. But their latest creation really takes the cake – or should I say, mud pie.

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Age Concern sticks up for the oldies with elder abuse awareness campaign

By , 2013-06-14 13:21:38

It's World Elder Abuse Awareness Day tomorrow. And, to get more people thinking about the issue and donating to the cause, Age Concern New Zealand is taking to TV for the first time with a campaign by First Star called 'Always Respected, Never Abused'.

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The Compendium: 14 June

By , 2013-06-14 12:36:37

Our weekly wrap of good things, strange things and other things from the intertubes.

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How's the water, Dad? —UPDATED

By , 2013-06-14 12:27:14

There's absolutely nothing better than a dad joke. Nothing. And in honour of (un)hilarious dads everywhere, Heineken and Wieden + Kennedy have decided to crowd-source a few gems for father's day with a social media-fuelled campaign using the #dadjokes hashtag.

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Sweet success: how Bauer proved that magazine advertising gets the register ringing

By , 2013-06-14 11:46:03

Magazines have always had a hard time proving how advertising affects sales, often because it’s just one aspect of the marketing mix and it’s difficult to separate one media from the other. But Bauer has recently released the results of a study with Chelsea Sugar that showed magazine advertising doesn’t just create desire and inspiration, it can also increase sales. Plus: why research is becoming increasingly important to the country's biggest magazine publisher.

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Radio NZ hires Fairfax editorial chief Paul Thompson

By , 2013-06-14 11:37:52

Former Fairfax Media New Zealand executive editor Paul Thompson has been head-hunted by Radio New Zealand, now leading the public broadcaster as its chief executive and editor-in-chief.

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AUT invests $5 million to construct waterfront theatre in Auckland

By , 2013-06-14 09:28:25

The Waterfront Theatre Project, which is a partnership between the university and the Auckland Theatre Company (ATC), will see the construction of the new performance centre in the trendy Wynyard Quarter area – specifically amongst the Innovation Precinct to be built in the area.

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D&AD hands out three Kiwi pencils as Axis winners keep winning

By , 2013-06-14 09:19:51

The south of France is significantly adding to its wanker quotient at the moment as ad folk from around the globe arrive for the 60th anniversary of Cannes (although a strike by French air traffic controllers has made it difficult). But D&AD got in there first with the announcement of its winners this week. And three of the four campaigns that earned grand prix awards at Axis backed that up with a pencil of the yellow variety. PLUS: why ad awards are now for losers.

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Movings/Shakings: 13 June

By , 2013-06-13 17:35:10

New Radio NZ head, PRINZ announces its top brass, new shopping channel announces a familiar face as chief executive, Media Design School makes a couple of upgrades, AWARD School opens its Auckland doors again, Naked Sydney takes EA games PR biz and Ad2One adds another site to its list.

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White Pages circulation dries up once users get choice not to receive it

By , 2013-06-13 16:07:42

The White Pages in Auckland now has less than five percent of the circulation it had a year ago, thanks to the introduction of a trial opt in system in March. This year instead of sending every Auckland household a copy of the giant white tome by default, the public had to specifically request a copy.

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They have ways of making you talk: CAANZ and TBWA\ launch Effie campaign

By , 2013-06-13 12:03:12

There's been plenty of spy-related news recently after the Edward Snowden leak. So it's pretty good timing for the launch of CAANZ and TBWA\'s Effies call for entries campaign, which taps into the shadowy world of blacked out documents, lie-detection. and subterfuge. Perhaps they know more than they're letting on?

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Find your (sedentary) greatness

By , 2013-06-13 11:00:49

The gaming community was breathing into a paper bag after Sony launched its next generation PlayStation 4 console a few days ago. And Sony and its new agency BBH New York are embracing the fantasy with an epic ad entitled 'Greatness Awaits', which features a range of character cameos, exploding sets and, of course, OTT violence.

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FTW: NZ Lotteries and DDB focus on the winning

By , 2013-06-13 09:38:04

Judging from the (unusually) complimentary comments on StopPress, the pundits seem to like the new—and quite bizarre—Instant Kiwi campaign. And, to launch NZ Lotteries' new overarching tagline of 'Winning Happens', DDB has also released a series of entertaining radio ads featuring monkeys, kung fu masters and tense reality show music that aim to drum home the fact that there's a winner every second-and-a-half across the whole portfolio.

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