StopPress

Marketing, advertising & media intelligence

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The rise of cider: Rekorderlig's classy Swedish pop-up aims to shift Kiwi perceptions around fermented fruit

By , 2013-07-18 17:17:08

Rekorderlig Cider has brought a piece of Scandinavia to Auckland's Shortland St with the arrival of a Swedish-themed bar and restaurant that will be open to the public for just ten days. All up, around $400,000 was spent on constructing and promoting the tree filled, wood-panelled Winter Garden. And when you look at the growth of cider in New Zealand and around the world, that seems like a pretty good investment.

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Devise perfect regal baby gift, win beer

By , 2013-07-18 15:47:30

To celebrate the yet-to-be-born heir to the British throne, Monteith’s has created a limited edition 'Royal Series' and is sending it off to Windsor. This fits into the StopPress philosophy of buying gifts for parents, not babies, and the Princes have previously sampled some of the West Coast brews on trips to New Zealand over the years.

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Not your granny's scooter

By , 2013-07-18 14:45:08

DIY automatives are at their best when they look hilarious (such as The Homer) or do something completely out of character such as this mobility scooter.

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Fairfax attempts to do online justice to long-form content with 'Lost in the Long White Cloud'

By , 2013-07-18 14:13:54

The New York Times recently won a Pulitzer Prize for feature writing for its brilliant interactive journey through an avalanche, Snow Fall. It’s continued down that path with another interactive—and gutwrenching—story about Jeff Bauman, the man who had both his legs blown off after the Boston bombings. But Fairfax can play the long-format game too.

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New Zealand and Australia join the US in Google streaming music goodness

By , 2013-07-18 13:38:40

Without much fanfare Google has launched its terribly-named streaming music service Play Music All Access in New Zealand Australia, the first markets to receive it following the launch in the US in May.

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Scoop launches paid profiles for brands and PR

By , 2013-07-18 13:06:18

InfoPages provides brands with profile pages which aggregates the content they release on Scoop. The profiles can include a logo, media and business contacts, and a description of the company.

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Ad folk take top prize at 48 Hour film-making comp

By , 2013-07-18 11:41:28

Every year for the past eleven years, teams of furious filmmakers—some amateur, some professional—from around New Zealand have given up two days of their lives to partake in the Rialto Channel 48 Hours, "New Zealand's largest guerrilla filmmaking competition". 44 teams took part in 2004 and more than 800 took part this year. And a team with some strong connections to the world of marcomms were named as grand champions.

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Why SMI will fly

By , 2013-07-18 11:00:59

In a recent column in NZ Marketing (and again in StopPress) John Baker expressed some opinions on the recent launch of Standard Media Index (SMI) in New Zealand and on media agencies in general. Paul Head, the chief executive of CAANZ, responds to some of the specific comments on behalf of its member media agencies.

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Yukfoo celebrates 15 years with stroll down memory lane

By , 2013-07-18 10:24:04

Yukfoo is now in its teens and all the pimply awkwardness it implies. To celebrate, the studio has released a showreel of its earliest works – including this infamous bunny-laden piece for Vodafone New Zealand.

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Ad/Vice: Peter Cullinane

By , 2013-07-18 09:07:33

Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group don and butter aficionado Peter Cullinane offers up some hard-earned pearls of advertising wisdom.

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Radio New Zealand youth brand to launch before year's end

By , 2013-07-17 16:41:32

Radio New Zealand isn't known for being the hippest network on the airwaves, but the public broadcaster is launching a new brand aimed at bringing in the youth.

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#TVGoneWrong

By , 2013-07-17 16:09:15

PopPress was quite partial to the recent poster campaign by New York PBS Station Thirteen that skewered the types of reality shows likely to be put on mainstream TV these days (and in so doing, show how it offers quality content and raise some money to create it). And after Knitting Wars ('It's Sew On'), Married to a Mime ('She's Got Plenty to Say'), The Dillionaire ('Life's a Pickle'), Bayou Eskimos ('Their Life is Headed South') and Big Bad Bag Boys ('Clean up on Every Aisle'), it's followed up with three trailers for fake shows Meet the Tanners, Clam Kings, and Long Island Landscapers.

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Cliq platform showcases some of New Zealand's best commercial photographers

By , 2013-07-17 15:45:36

Just as many writers are under the pump as editorial budgets shrink, many photographers are having a fairly rough time of it too, with the Chicago Sun Times' recent decision lay off all its full-time snappers clear evidence of changing times. But it's not all fire and brimstone, and the world still loves quality imagery, so in an effort to showcase the work of some of New Zealand's best commercial photographers, the Advertising & Illustrative Photographers Association has launched a new platform called Cliq. PLUS: heaps of eye candy.

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Star Wars Downunder, mate

By , 2013-07-17 15:15:43

What would the iconic sci-fi classic Star Wars look like if George Lucas was an Australian (and a pretty hyperbolic stereotype of one, to boot)? Well now you know, thanks to this little spoof. Buggery wallabies, it's good.

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Horse's Mouth: Christoph Drefers and Richard Lee

By , 2013-07-17 12:26:40

Pass The Idea, a cloud-based service that ‘helps everybody have more, better ideas’, has worked with local companies like DB, Frucor, Ara Wines and NZ Lotteries. It’s also got a few more big projects on the go, and, after receiving a grant from the Callaghan Innovation Fund, the two founders are planning on taking the upgraded platform to the world.

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