StopPress

Marketing, advertising & media intelligence

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Running with Scissors aims to ensnare men with F. Whitlock & Sons rebrand

By , 2013-10-29 13:47:29

No longer afraid of having their masculinity questioned, modern Kiwi men are following the likes Gordon Ramsay, Manu Feildel and Michael Van de Elzen into the kitchen, and this has created a gap in the market that Cerebos Gregg's hopes to exploit by giving their F. Whitlock & Sons range a distinctly masculine appeal.

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Affinity ID celebrates its fifth birthday, adds two big names to help drive growth—UPDATED

By , 2013-10-29 11:03:51

Affinity ID kicked off in 2008 when Geoff Cooper and Angela Day took the agency into private ownership from the Clemenger Group. It began life with 27 staff and has grown to almost 80 digital specialists across a range of disciplines. And it has added two more big names to its board and senior management team, with Nigel Tutt joining as group general manager and Roger Shepherd joining as an independent director.

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TVNZ-NZ Marketing Awards: Colmar Brunton Marketer of the Year, Mike Cunnington

By , 2013-10-29 10:39:57

In a career full of successes, leading the transformation project that brought together the National Bank and ANZ was one of the sweetest for Mike Cunnington.

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The Compendium: 25 October

By , 2013-10-25 15:33:24

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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The devil knows its own

By , 2013-10-25 15:02:02

How many of these 15 'Work Wankers' do you know, agency folk?

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Vodafone and Telecom pull out all the stops for iPhone launch, grease up FOMO-suffering Apple acolytes

By , 2013-10-25 14:46:52

Sometimes you just can't escape lining up. The portaloo at the festival, the cashier at the supermarket, the coolest new bar. But no-one really likes doing it, so it is fairly hard to fathom why anyone would do it for a new phone. Plenty do, of course (even though they don't actually know why). And the companies selling them go to great lengths to butter these strange tech fiends up and ensure they don't get queue fatigue, as evidenced by Vodafone and Telecom's launch festivities for the new iPhones.

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All Blacks continue to aim global with first-ever YouTube broadcast

By , 2013-10-25 13:18:41

New Zealand Rugby conducted something of an experiment last week when the Bledisloe Cup test between the All Blacks and Australia was streamed live and made available on-demand on www.youtube.com/allblacks to more than 45 countries where the digital rights hadn’t been allocated exclusively to a broadcaster. So how did it go? And should Sky be worried?

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In Your Space: ASB opens up its new HQ to Google Street View

By , 2013-10-25 12:36:03

Following in the footsteps of some overseas entities like Wired and Volkswagen, ASB has opened the doors of its new North Wharf head office to the world by creating New Zealand’s largest commercial interior Google Street View tour.

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MediaWorks puts receivership behind it, oozes confidence at new season launch—UPDATED

By , 2013-10-25 12:04:16

Last night, in a big shed down on the docks of Auckland town, Jeremy Corbett and Hillary Barry helped launch MediaWorks new season line-up. And, with the return of most of its local shows, some big-rating new international numbers and a couple of new branded content initiatives, director of sales and marketing Liz Fraser is confident it can continue its solid run of form in 2013 next year.

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Stuff knocks the Herald off its perch as Auckland's most visited online news site

By , 2013-10-24 14:45:01

Fairfax Media is celebrating a victory over its main rival APN after Nielsen numbers showed more Aucklanders are reading stuff.co.nz than any other site, with its unique audience for September in Auckland clocking in at 391,000 compared to the nzherald.co.nz’s 360,000.

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Searching for sexism

By , 2013-10-24 13:02:47

Google is basically the nervous system of the modern world, and that's best evidenced by the screen in the Googleplex showing the real-time search queries from around the world (minus the dirty ones, apparently). The auto-complete feature aims to predict what you're going to ask about based on other popular searches and usually the results are either relevant or quite funny. But a new campaign for United Nations Women by Ogilvy & Mather Dubai has used this democratic online function to show how endemic sexism still is around the world.

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Sony's impressive trip down video game memory lane

By , 2013-10-24 11:55:15

Pizza boxes, bad clothes, poster-laden walls, staying up way too late mashing buttons and trying to clock games ... Ahh, the memories. All of this—and much more—has been chronicled by Sony and Drum in an effort to chart the history of the PlayStation ahead of the launch of PlayStation 4 later this year.

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Westpac harnesses the power of the developer crowd, chooses winners of app challenge

By , 2013-10-24 11:42:19

Westpac has chosen three winning apps in a competition it launched to find ways of making banking processes faster. The Westpac App Challenge crowdsourcing contest pitted 120 entrants from around the country against each other, with seven finalists participating in a Dragon's Den style showdown a few weeks ago at Westpac's Auckland HQ.

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TVNZ-NZ Marketing Awards: TVNZ Innovation, BNZ YouMoney

By , 2013-10-24 10:48:37

BNZ’s rapid development of an online banking platform that ‘works like your brain does’, attracted the difficult to impress youth market to the brand.

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justONE targets BOTAB revellers with sneaky rockruitment campaign

By , 2013-10-24 10:26:13

As the Bacchanalian throng moshed to adland's gods and goddess of rock at last week's Battle of the Ad Bands, .99/justONE took the opportunity to shoulder tap—literally—some of those in attendance.

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