StopPress

Marketing, advertising & media intelligence

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Festive threads

By , 2013-11-20 11:01:25

If you're filled with the Christmas spirit, Coke Zero has just the site for you. It's the Sweater Generator, where you can create yourself a jersey that will be the envy of yuletide nerds everywhere.

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Put creative powers to DineAid's use, win a glorious feast—DEADLINE EXTENDED

By , 2013-11-20 10:47:05

While things have certainly calmed down a bit since the '80s, this industry still has an undoubted penchant for lunching—and especially so over the silly season. It also has the skills required to draw attention to things and DineAid, a charity that helps feed the homeless and hungry, is joining forces with Pead PR and StopPress to combine these two elements into one competition, with creative Kiwi types being asked to produce a short video that tells the DineAid story.

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Inside the game

By , 2013-11-20 09:51:20

PlayStation's latest console is coming here this month and hype has reached frenzied heights worldwide. In Europe Sony is celebrating with a tribute to the players who will no doubt be ringing cash registers once the PS4 is out.

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App finds out if your time is ticking

By , 2013-11-20 09:44:51

An AUT researcher and developers who graduated from the university have created an app to find out if you're at risk of having a stroke or developing other major health problems.

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Facebook, Amazon and the future of tablets: Dr Jeff Cole shares his insights

By , 2013-11-20 08:48:51

As part of The Project 2013, which was delivered by AUT, the US Embassy Wellington and Social Media NZ, media/tech expert Dr Jeffrey Cole spoke to an audience of around 200 people about the death of laptops, how Amazon might soon rule the world and why online communities are like nightclubs.

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Santa gives Scrooge what he deserves for Christmas

By , 2013-11-19 15:52:03

Fedex USA and BBDO NY have embraced the Christmas spirit by showing what Santa Claus does to those who are naughty rather than nice. PLUS: see what special package Mr Scrooge can expect this year.

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TVCs of the Week: 19 November

By , 2013-11-19 13:55:45

Saatchi & Saatchi's crowd-sourced action shots, Cirkus' fantastical motorbike mission, Kiwibank's take on box living and safe.org.nz's star studded PSA wear the crown this week.

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No more man tears: DDB and Lindauer present the man-sitter

By , 2013-11-19 13:00:57

The second instalment of Lindauer’s "national girls' night out" took place on 15 November at various nightspots across the country. And to ensure that the blokes didn’t feel too abandoned on this night of feminine revelry, Lindauer and BBD arranged a few celebrity man-sitters to entertain the sullen couch dwellers at home.

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Typo heaven

By , 2013-11-19 12:28:52

They say anyone who lives inside glass houses shouldn't throw stones. But what would 'they' know. So, in honour of petty pedants everywhere—and with a healthy dose of there but for the grace of God go us—here are a few entertaining/head smacking typos we've noticed recently.

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Colenso BBDO nails a couple more agency of the year titles, Driving Dogs takes Best in Show at Caples—UPDATED

By , 2013-11-19 11:34:30

Ad awards season is pretty much over for another year, but there were a few more announcements over the weekend, and once again Kiwi agencies and clients did very well, with DraftFCB's Driving Dogs taking Best in Show at the Caples and Colenso BBDO taking most awarded agency at both Caples and Digital Asia Awrds.

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Getty captures New Zealand’s good side

By , 2013-11-19 10:56:37

Getty showcases New Zealand's beauty in a compilation that could easily double as a tourism TVC.

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View from the top: Getty compiles the best aerial footage of 2013

By , 2013-11-19 10:24:55

See the world from the perspective of our feathered friends with Getty's compilation of the best aerial footage from 2013.

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Unitec and Bauer turn Kiwis into editors/cover stars with personalised magazine

By , 2013-11-19 10:06:51

Humans are simple creatures. Put their name on a Coke and they go crazy. Put their kid on the cover of a magazine and mums will clog up the internet. And now Unitec, Special Group, Open and Bauer are attempting to tap into that feverish narcissism once again with U Mag, a personalised magazine that doubles as a customised prospectus and is thought to be a world first.

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Xbox dives into the murky waters of sharkvertising

By , 2013-11-18 18:39:44

To promote the global release of the new Xbox One console, the folk at Microsoft and Pead PR dropped one into the shark tank at Kelly Tarlton’s Aquarium. Until the official release date at midnight on 21 November, the highly coveted device will be protected by the ocean’s apex predator. And this publicity stunt continues a long tradition of using sharks in marketing.

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Kiwi Kickstarter launches: creative and slightly crazy schemes come out of the woodwork

By , 2013-11-18 18:05:02

The launch of Kickstarter in New Zealand has attracted a range of creative and kooky projects, including recreating a cooked onion and a retro game in which a drag queen apparently searched for her alien-abducted mother.

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