StopPress

Marketing, advertising & media intelligence

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Kiwi startup Donate Your Desktop wins Ad Club of New York / Google award

By , 2013-07-11 10:34:51

Turning the humble desktop wallpaper into an advertising channel in its own right has landed Nelson Rayner, founder of Kiwi startup Donate Your Desktop (DYD), the Advertising Club of New York's Google Young Innovator Award.

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The Warehouse's 'Toy Testers' campaign proves that kids say the darndest things (and lie in job interviews)

By , 2013-07-11 09:34:54

A few weeks back DDB launched a campaign for Instant Kiwi that featured streetwalkers in starring roles. And its latest effort for The Warehouse has taken a similar, but far cuter, approach by filming a bunch of Kiwi kids applying for a job as a toy tester.

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Podcast: ASB Bank's online and social media gambits

By , 2013-07-11 06:00:00

On the latest NZ Digital Podcast, host Paul Spain talks to ASB Bank's online marketing team about its digital campaigns and social media activities, including #LikeLoan.

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Battle of the building shows: TVNZ's Dream Home takes the early DIY lead

By , 2013-07-10 17:24:46

According to the latest Paymark figures, DIY action as a result of the buoyant Auckland housing market and the Christchurch rebuild have helped boost overall year on year retail spending in New Zealand by 4.3 percent. And there’s also been a boost in the number of TV shows aiming to tap into this domestic fever, with Mitre 10 Dream Home returning to TV2's screens last week after a four year hiatus and Aussie powerhouse House Rules starting on TV3 last night. But it's the homegrown effort that's so far luring the most Kiwi DIY lovers.

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Delmaine returns to TV after a decade, goes into great detail about its goodness

By , 2013-07-10 16:28:20

It’s been around ten years since Delmaine Fine Foods has advertised its wares on TV. But, in what national sales and marketing manager Nicky Morton says is an attempt to attract new users to the brand, it’s back on the box again with a campaign that features the line ‘it’s not easy being this good’. ​

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Clever banking banners win Colenso and Mediacom July IABNZ Award

By , 2013-07-10 15:22:46

Colenso BBDO and Mediacom have come up trumps in the Interactive Advertising Bureau New Zealand's (IABNZ) Online Creative Award for July, with their online banner work for BNZ Bank's YouMoney.

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Staying ahead with TVNZ's latest One News TVC

By , 2013-07-10 14:24:25

TVNZ's latest campaign for One News asks New Zealanders what it means to "stay ahead".

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Would they lie to you? TBWA\ puts senior agency folk to the test for Effies campaign

By , 2013-07-10 10:09:42

There are many people in this world who assume those who work in the field of advertising are basically paid liars. But are they really? As part of a campaign to drum up interest in the Effies, TBWA\ has attempted to find out by filming a host of senior agency folk taking a lie detector test. And, as you’d expect, the results make for very entertaining and enlightening viewing.

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Seize the Frisbee

By , 2013-07-09 17:49:22

O2 risks the wrath of cat people with its latest—and awesome—pro-canine campaign.

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TVCs of the Week: 9 July

By , 2013-07-09 15:09:34

After scanning the nation's big and small data, the GCSB has decided that The Co-operative Bank's ode to profits, Pio's multiple personality disorder and ANZ's moments of clarity are this week's worthy winners.

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Calling out to all social media rockstar guru ninjas!

By , 2013-07-09 14:22:39

Are you a social media guru? Do you want to show the world how guru-ey your social-fu is? Then Social Media Stars is the show for you!

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XXX! Hot slats! XXX!

By , 2013-07-09 14:14:39

Apparently there's a lot of porn on the internet. As all the staff at StopPress are pure as the driven snow, we're not sure if this is true. And we're also unaware if Hotmalm.com, which takes a unique approach to showcasing Ikea beds, is modelled on the content and headlines of certain adult sites.

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Ad recall up for Volkswagen amidst car recall fiasco

By , 2013-07-09 13:56:46

Volkswagen hit a speed bump this year when it voluntarily (with the help of a bit of media pressure) recalled more than 2,500 cars due to reliability issues. However, it's another type of recall which has got the German car manufacturer's motor running.

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How not to get ripped off (in which Anthony Gardiner rants a little bit more)

By , 2013-07-09 13:35:44

Anthony Gardiner went out in blaze of glory after an 'epic rant' on Twitter about the evils of the ad industry. And he believes change will only come from the client side. So here he outlines a few 'gotchas' from the traditional agency world that clients who want to get the best out of their money should be aware of.

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New Zealander's 3D printed design could do away with smelly casts forever

By , 2013-07-09 12:30:59

Broken arms and smelly old casts are no match for Kiwi ingenuity, thanks to a 3D-printed exoskeletal cast concept designed by a New Zealand student.

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