StopPress

Marketing, advertising & media intelligence

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Jucy trades #campervanadventures for lower prices

By , 2013-08-01 10:20:29

The great Kiwi campervan adventure is a right of passage as old as time itself. New Zealand-based camper rental Jucy is giving New Zealanders (and our Australian and American cousins) the chance to haggle down the price by tweeting.

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The future of news

By , 2013-08-01 09:32:55

As this news report shows, being able to read an entire newspaper—aside from 'the pictures, ads or comics'—on a computer was a giant technological leap back in 1981. While this development has certainly been good for the readers, it hasn't been too beneficial for newspapers. And you can see where it started to go wrong. As David Cole from the San Francisco Examiner says in the clip: "This is an experiment ... We're not in it to make money." Some might say the same strategy holds true 34 years later.

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Review: Toodledo - life, organised

By , 2013-08-01 09:01:29

Long gone are the days when writing a ‘to do’ list involved a piece of paper, a pen, and not much else. Toodledo is just one of many iOS apps that allows you to not just create a task, but to detail every intricacy of it.

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The French connection

By , 2013-07-31 17:03:45

Many thousands of people from the global comms industry descend on Cannes every year to judge, learn and drink. But why? This film, which was produced as a collaboration between Lions Festivals and Jack Morton Worldwide to celebrate the 60th anniversary of the festival, explains what happens, how it inspires creativity and why it's become so alluring.

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You've never seen anything like this before

By , 2013-07-31 14:41:09

The '80s were a time of big hair, bright clothes and bold claims. And they don't get much bolder than the ones uttered in a rich velvety voice in this glorious piece of automotive advertising for the very advanced 1984 Chevrolet Corvette. Look at those wonderous LCD displays, listen to those epic synths and sound effects and take a trip into the future.

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Radio Hauraki’s new app is NSFW

By , 2013-07-31 14:25:10

Mainstream rock radio station Radio Hauraki has released a new app for iOS and Android, called Hauraki, with an optimised player for streaming the station live.

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Inside the social media echo chamber

By , 2013-07-31 13:22:57

Who are brands really talking to on social media? The converted, says The Research Agency's Andrew Lewis.

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Bauer claims victory in royal baby battle

By , 2013-07-31 13:14:45

Some saw the feverish excitement—and feverish media attention—over the arrival of the royal baby as a sad indictment on humanity. Others saw it as evidence of the rising appeal of the British monarchy in New Zealand and around the world. And more than a few local media outlets and their advertisers saw it as a chance to capitalise on all the extra eyeballs, with Bauer Media pulling out all the stops to get its 'Souvenir Issue' onto the shelves five days earlier than usual.

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Claxton: the Facebook face ache

By , 2013-07-31 12:07:22

In the spirit of past heretics, ranters and agitators, our resident angry outsider Claxton tells you what’s getting his goat about this industry.

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Colenso BBDO holds on to fifth in International Effie Index, as Barnes Catmur rockets up the rankings

By , 2013-07-30 15:12:35

The 2013 Global Effie Effectiveness Index has just been released, with Colenso BBDO maintaining its position as the fifth most effective agency in the world based on 2012's award haul and Barnes, Catmur & Friends punching well above its weight to be recognised as the fifth best independent agency in the world and the leading independent agency in the Asia Pacific.

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Show your dedication using DB and Colenso's new Facebook campaign

By , 2013-07-30 14:27:51

Men, show your dedication for your significant others by using DB Breweries Facebook app to let them know – with a video.

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Merger she wrote

By , 2013-07-30 14:14:31

There's been a whole heap of industry chatter about the proposed merger of Publicis and Omnicom, a merger that would create the biggest holding company in all the world (but would still pale in comparison to Google). And, in true modern style, there's already a parody Twitter account ('This is a parody. But then again, isn't the ad industry') that's skewering the combined entity.

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TVCs of the Week: 30 July

By , 2013-07-30 13:46:32

Audi, Warehouse Stationery, Sony and a Vietnamese hospital get a gold star this week.

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Warehouse Stationery cranks out the colours for big brand refresh—UPDATED

By , 2013-07-30 13:09:45

Warehouse Stationery has embarked on its biggest brand transformation in 22 years, and it's all about the new, with a new logo, new colours, new instore environments and a new brand campaign from its new agency .99.

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Newspaper credibility touted by industry body

By , 2013-07-30 11:35:37

While newspaper circulations continue to decline and the media companies behind them face massive upheaval, research from industry body News Works suggests that pulp and ink still play an important role in New Zealand current affairs – especially when it comes to credibility and trustworthiness.

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