StopPress

Marketing, advertising & media intelligence

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Contagion loses a chunk of Telecom—UPDATED

By , 2013-07-12 13:26:09

There are plenty of changes occurring inside Telecom at the moment, and while some significant staff culling has led to an increase in the amount of out-sourcing in some parts of the business, Telecom Retail is relinquishing Contagion of one of its responsibilities.

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The Compendium: 12 July

By , 2013-07-12 13:20:40

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Buying into something, not just buying something: Interbrand's James Bickford on why New Zealand businesses need to close the 'say/do' gap

By , 2013-07-12 13:17:15

How's New Zealand doing when it comes to corporate social responsibility? Must try harder, says Interbrand's managing director James Bickford.

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Movings/Shakings: 12 July

By , 2013-07-12 11:02:42

ZO moves up the road, Bauer moves up the hill, The Sweet Shop's new tech head, Robert Munro goes back to his agency roots, Justin Flitter joins Aamplify, Shaun Pettigrew joins Collective Force, new hire for Heyrex, NZ Reseller News is reborn online and Mi9 adds one to the pile.

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Dash Tickets sold to Ticket Direct

By , 2013-07-12 10:59:03

Kiwi ticketing startup sells to Kiwi ticketing big shot.

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Bruce Lee rises (boringly)

By , 2013-07-12 09:02:25

When he was alive, Bruce Lee was a fighting machine. But for a Chinese ad, Johnnie Walker and BBH have managed to turn the CGI version into a boring, overly earnest, self-help guru who runs his hands through water slowly and says things like 'do you have the guts to follow your gut'. Where are the flying kicks?

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Ogilvy & Mather gets back in the events saddle with World Masters Games win

By , 2013-07-11 16:44:53

Ogilvy & Mather has already got the Auckland Council business. And it's happily suckling from the bureaucratic teat once again, after being chosen as the full-service agency for the 2017 World Masters Games, which is "likely to be the largest event hosted in New Zealand in the next decade".

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Ogilvy print ad barks up the right tree

By , 2013-07-11 15:25:17

When the New Zealand Herald ran a story last week about the dangers of dogs playing fetch with sticks, Ogilvy & Mather jumped at the chance to produce some timely print advertising for its client Beneful.

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Liking in the real world

By , 2013-07-11 15:21:59

Do you know a business or marketing department that could benefit from real-time reassurances of their supposed awesomeness? You might want to treat them to a ‘fliike’ Facebook like counter.

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TBWA\ gets set for a fight as 2degrees sniffs the breeze

By , 2013-07-11 13:09:36

As of July 1, Ikon took over on media duty for 2degrees after deposing Carat. And the challenger brand telco is also looking at its creative options.

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Put 'em in the stocks: abstract office life

By , 2013-07-11 12:58:51

Offices are great. Free envelopes, unlimited instant coffee, beautiful fluorescent light, increased chances of early death. But how do you accurately portray this scene? Getty Images has collated a series of strange images from its collection. And we're sure everyone (especially those who find life-size parrots attractive) will be able to relate.

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The trouble with sharing

By , 2013-07-11 12:33:02

There have been plenty of column inches dedicated to matters of online security and data collection in recent months. So how easy is it for 'freaks to take over your life?' by stealing someone's identity? Duval Guillaume Modem, the Belgian agency behind the fantastic 'Dramatic Surprise on a Quiet Square', decided to find out by scaring the bejesus out of one Tom Degroote in an effort to draw attention to safe internet banking behaviour.

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Doctor Who story generator is on par with actual show writers

By , 2013-07-11 12:07:33

Today's Best Thing on the Internet award goes to this little gem from UK pop culture blog Us vs Th3m, which produces rather convincing plot lines for Doctor Who using only six lines of JavaScript.

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Selling Smart TVs with erections, violence and prostitutes

By , 2013-07-11 11:39:26

Dumb TVs are out. Smart TVs are in, although several studies show very few actually use the TVs for their intended purpose or even connect them to the internet because, as Wired says, "Smart TVs are the literal, biblical devil." According to NPD, "fewer than 15 percent of smart-TV owners are listening to music, surfing the internet or shopping on their TVs." But BGH is trying to change all that with a new campaign via Del Campo Saatchi & Saatchi and Primo that shows a man with an annoying erection, a man getting punched in the face and a man looking for a prostitute—and all of them like to send emails to actors from their TV.

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Berocca invades your iPhone with calendar campaign

By , 2013-07-11 11:37:24

Fizzy orange vitamin manufacturer Berocca is taking a rather unique approach to mobile advertising by targeting an underutilised feature of the iPhone (at least by advertisers) – the Calendar App.

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