StopPress

Marketing, advertising & media intelligence

Article illustration

After ringing the changes, The Warehouse challenges the doubters with DDB's instore experiment

By , 2013-10-23 16:32:13

The Warehouse has transformed its offering in recent times, allocating $430 million over five years to refit its stores, improve the customer experience, increase the number of staff on the floor, stock a better range of products and brands and communicate the offer more effectively with the market. That's led to nine consecutive quarters of profit growth and an increase in sales to $1.55 billion. But while its regular customers were aware of all the improvements, those who had written it off years ago still had some engrained negative perceptions. So, with the help of DDB, it's faced up to them with The Warehouse Challenge.

Article illustration

Colenso BBDO continues its golden run with George Weston Foods win

By , 2013-10-23 08:42:25

When it rains it pours, and new business is pouring all over Colenso BBDO at the moment, with the latest addition to its growing roster being George Weston Foods.

Article illustration

M&C Saatchi paints new work story on police recruitment canvas

By , 2013-10-22 16:36:45

Sergeant Deanne Teao's better work story is the latest in M&C Saatchi's campaign to attract new police recruits. The story shows Teao talking a young man out of jumping from an overbridge by talking about his children and family.

Article illustration

TVCs of the Week: 22 October

By , 2013-10-22 15:58:05

An emotionally charged Duracell, a retro Tip Top and a modern Kiwirail get the nod this week.

Article illustration

Auckland Monopoly inspires Twitter tomfoolery, spells K Rd incorrectly

By , 2013-10-22 15:06:32

Oh how we laughed when the Twitterati had some fun with the idea of Auckland Monopoly back in April. Now, after the launch of the game this morning, a new wave of Auckland-centric jokes have come spewing forth.

Article illustration

Movings/Shakings: 22 October

By , 2013-10-22 14:10:21

Alana O'Neill joins MediaWorks, a shock for Jock, Jo Jalfon shifts from phones to food, NZDM Awards judges announced, Kelly Millier heads to NZ Lotteries, its Les Mills for Lwindi Ellis and Thick as Thieves adds Michael Duignan to its roster.

Article illustration

The more things change ... Andrew Holt on Promoting Prosperity and the art of early Kiwi advertising

By , 2013-10-22 12:53:39

The new book Promoting Prosperity, which takes a look at New Zealand's early commercial artists and the beginnings of the country's entrepreneurial and creative roots, tells us about today as much as yesterday, says Clemenger BBDO's Andrew Holt.

Article illustration

Kiwis take home silver (and gold) ware at PromaxBDA ANZ Awards

By , 2013-10-22 10:50:46

Brandspank, the Rialto Channel, TVNZ Blacksand, Sky Television and MediaWorks were among those flying the Kiwi flag at the PromaxBDA ANZ Awards last weekend. The awards honour top performers in on-air promotion, branding and advertising.

Article illustration

Diamonds and ice: Colenso BBDO makes it a double at DMA Echo awards for 'Feel Tip Top'

By , 2013-10-22 10:30:40

As Tip Top and Colenso BBDO launch the new campaign promoting the reformulated, all-natural range of ice creams, Colenso BBDO/Proximity have been handed the top award for an unprecedented second year in a row at the DMA International ECHO Awards Competition for the launch of its brand platform, ‘Feel Tip Top’, backing up its Diamond for the Pedigree ‘Doggelganger’ campaign in 2012.

Article illustration

Tip Top backs the ice cream truck up, banishes the taste of science with launch of all-natural range

By , 2013-10-22 10:05:42

Prior to the launch of Tip Top's brand platform 'Feel Tip Top' around one year ago, Colenso BBDO's Nick Garrett said the Fonterra-owned company had been in something of a holding pattern as it dealt with various business issues like distribution and supplying a couple of key product ranges. Once it had that sorted, it travelled around the country delivering a dose of the feelgoods to Kiwis. And now it's promoting the fact that, as of January, it's entire range will only feature natural colours and ingredients.

Article illustration

News Works Rookie marketer of the year: Jess Hall, Farmers

By , 2013-10-22 09:26:41

Since Jess Hall joined Farmers in 2011, the scope and scale of its direct marketing campaigns has radically grown. Hall has grown with it. And the News Works Rookie marketer of the year wouldn’t have it any other way.

Article illustration

Dog = car

By , 2013-10-22 09:14:41

There's been no shortage of quality animal-related advertising in recent months, with O2's Be More Dog, Volvo's extreme hamster and, locally, DraftFCB's award-hogging Driving Dogs standing out. Now VW and Adam&Eve DDB have added to the canine oeuvre, with a cast of 36 showing that 'there's a Volkswagen for all of us'.

Article illustration

The sights and sounds of rock

By , 2013-10-22 08:51:50

Pachelbel's Canon is the one of the most used backing tracks in TV and film, altered every which way to suit the genre. A new ad for Sony image sensors has another twist on the piece and it's made entirely from the sounds of dripping water.

Article illustration

TVNZ-NZ Marketing Awards: Fairfax Media Supreme + BrandWorld FMCG, Griffin's Choco-ade

By , 2013-10-21 17:59:07

We've showcased all the winners of the TVNZ-NZ Marketing Awards in print through NZ Marketing, and now we're showcasing them online. First up, Fairfax Media Supreme Award and BrandWorld FMCG Award winner Griffin's.

Article illustration

Stqry contest rallies tourism stars to show New Zealand's best side

By , 2013-10-21 16:14:51

The team behind Stqry, an app that lets people find local attractions and immerse themselves in the story around it, has launched a competition to showcase some of our best art, culture, history, heritage and wildlife spots.

Page 195 of 579

< Previous 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   206   207   208   209   210   211   212   213   214   215   216   217   218   219   220   221   222   223   224   225   226   227   228   229   230   231   232   233   234   235   236   237   238   239   240   241   242   243   244   245   246   247   248   249   250   251   252   253   254   255   256   257   258   259   260   261   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286   287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   312   313   314   315   316   317   318   319   320   321   322   323   324   325   326   327   328   329   330   331   332   333   334   335   336   337   338   339   340   341   342   343   344   345   346   347   348   349   350   351   352   353   354   355   356   357   358   359   360   361   362   363   364   365   366   367   368   369   370   371   372   373   374   375   376   377   378   379   380   381   382   383   384   385   386   387   388   389   390   391   392   393   394   395   396   397   398   399   400   401   402   403   404   405   406   407   408   409   410   411   412   413   414   415   416   417   418   419   420   421   422   423   424   425   426   427   428   429   430   431   432   433   434   435   436   437   438   439   440   441   442   443   444   445   446   447   448   449   450   451   452   453   454   455   456   457   458   459   460   461   462   463   464   465   466   467   468   469   470   471   472   473   474   475   476   477   478   479   480   481   482   483   484   485   486   487   488   489   490   491   492   493   494   495   496   497   498   499   500   501   502   503   504   505   506   507   508   509   510   511   512   513   514   515   516   517   518   519   520   521   522   523   524   525   526   527   528   529   530   531   532   533   534   535   536   537   538   539   540   541   542   543   544   545   546   547   548   549   550   551   552   553   554   555   556   557   558   559   560   561   562   563   564   565   566   567   568   569   570   571   572   573   574   575   576   577   578   579   Next >