StopPress

Marketing, advertising & media intelligence

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Young entrepreneurs mix charity, commerce and choice with Liquid Change water brand

By , 2013-11-05 08:03:44

A group of entrepreneurial young Westlake Boys students are doing their bit to prove that businesses with a soul can help make the world a better place. And Liquid Change, a bottled water business with a charitable twist that started off as part of the Young Enterprise Scheme, has gone further than most of its student ilk: into the fridges at one of the country’s biggest oil networks, Z.

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Kiwi celebs zip it for cancer

By , 2013-11-04 16:50:34

Following the success of last year’s ‘what word do you hate the most?' campaign, Leukaemia & Blood Cancer New Zealand (LBC) has now gone in the opposite direction by encouraging Kiwis to keep their Facebook lips pursed during Cancer Awareness Week. PLUS: Kiwis can also join the cause via a Facebook app.

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From waste stream to revenue stream: Hallenstein Brothers raids the recycling bin for new eco-friendly suits

By , 2013-11-04 12:33:07

Hallenstein Brothers has collaborated with Coca-Cola and Will.i.am to produce a range of eco-friendly suits targeted at millennials that are manufactured from up to 25 recycled PET plastic bottles.

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Fizzing at the bung

By , 2013-11-04 10:09:49

Pepsi tried to give Coca-Cola (or, due to copyright reasons, 'Cola-Coca') a burn with its Halloween ad. It got some pretty good social media traction as a result, although some were confused about the message and thought it was showing its rival as a super hero. And while it's not clear if this witty response is a legitimate one from Coca-Cola, maybe it should be.

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TBWA\ chronicles Bell Tea's history, illustrates the sleeve-rolling power of a cuppa

By , 2013-11-04 09:23:44

According to the ever-reliable Wikipedia, New Zealand has the 45th highest rate of per capita tea consumption, with an average of 0.65 kg downed by each person every year (well behind the English on what is almost certainly a made up number of 68.69 kg per year, although the UK Tea Council gives the top spot to the Irish). Bell Tea is hoping more of that will come from its two factories and to help do that it's launched a new 60 second TVC via Whybin\TBWA that celebrates the long history of the brand and the performance-enhancing properties of tea.

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The Compendium: 1 November

By , 2013-11-01 15:06:08

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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We started it: battle of the interesting inflight videos

By , 2013-11-01 13:09:22

Standard inflight safety videos are in danger of extinction, with Delta and Virgin America the latest airlines to follow in Air New Zealand’s quirky footsteps.

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Movings/Shakings: 1 November

By , 2013-11-01 13:00:15

.99 mans the fort with some senior staffers, Murray Deaker switches off, and changes at The Radio Network, Hunter and Pead PR.

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Fresh Taste website as another Bauer title makes digital strides

By , 2013-11-01 12:44:21

Taste magazine is following in the footsteps of its Bauer stablemates Cleo and Metro with a new web presence. The new site is set to tap into the growing global hunger for information about food and cooking.

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Bauer confirms acquisition rumours, takes a few mags off APN NZ's hands

By , 2013-11-01 12:19:21

The worst kept secret in the New Zealand magazine business was confirmed this morning when Bauer announced it had added APN-owned magazines The NZ Listener, NZ Woman’s Weekly, Simply You, Simply You Living and Creme to its roster, subject to Commerce Commission approval.

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Pagani debuts new direction, tells visual summer story

By , 2013-11-01 09:59:13

Pagani, one of the oldest New Zealand-owned fashion chains, has been given an overhaul with the help of Running with Scissors. And the changes stretch from the instore experience to the advertising.

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'Buy it—or I'll come looking for you': NZ Rugby World brings out a big gun for digital push

By , 2013-11-01 09:31:20

NZ Rugby World has made significant advancements in the digital space this year, launching its iPad edition, increasing the frequency of its eDm to weekly and growing its Facebook fan base to over 20,000 friends. And its latest promotional piece features one of the sport's most promising players, Steven Luatua, who encourages viewers to buy a copy—or else.

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Review: The Most Dangerous Man in the World

By , 2013-11-01 08:36:06

Some see him as a journalistic pioneer. Others see him as a narcissistic megalomaniac. And Andrew Fowler's chronicling of Julian Assange's rise and fall will help you decide which side of the fence you sit on—and should be of interest to anyone with a passing interest in the media—writes Kelly Bennett.

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Pie Face mans up with mo and mushroom pie

By , 2013-11-01 08:23:41

Moving away from their standard, clean-shaven pastry visages, Pie Face has added a cartoonish moustache to their pies in an effort to help raise funds for men with health issues.

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The Block NZ final smashes viewership records, part three to follow - UPDATED

By , 2013-10-31 17:56:19

Alice and Caleb Pearson were crowned the winners of the second edition of The Block NZ, and the husband-and-wife team took home $261,000 for their efforts over the last 10 weeks. And they weren’t the only winners, with TV3 recording its highest primetime share in 25-54 since records began in 2005.

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