Unitec has done a good job of bringing academia to life in recent years, with its reality-advertising campaign Change Starts Here, GPS-enabled buses that turned Auckland into a media platform for 'We make the people who make it' and, most recently, the personalised Umag. And it's once again taking the school to where the potential students are: the mall.
A confused Guy Williams is the punch line of a new TVC that Mediaworks Radio has launched to promote the line-up of The Edge. Shot as a pool party by Daniel Thorn and his team at Rubberneck productions, the 30-second video also features cameo performances by The Edge radio personalities Dominic Harvey, Steph Monks, Sharyn Casey, Jay-Jay Feeney, Clint Roberts, Megan Annear and Mike Puru. Updated with comments from Guy Williams.
Simone McCallum discusses her initial scepticism and eventual love of Facebook's Paper app.
Cape Town-based ad agency King James has just launched a new Bells whisky advertisement that doesn't just pull at the heart strings; it yanks at them, ferociously.
For the second year in a row the Church of Scientology has slipped an ad into the Super Bowl, and this year's offering is impressively high on claims and equally low on explanations.
The corporate shuffle continues at Scoop, Bauer, Lily & Louis, The Radio Network, the Public Relations Institute of New Zealand and TVNZ.
Context is king when it comes to advertising. And ANZ's new print campaign, which uses a magazine as a metaphor for someone's life, has it in spades. Plus: ANZ's new campaign featuring the tiny art of Willard Wigan.
Raunchy bread, time-travelling mascots and banal questions make the grade this week.
Jockey is the latest company to sign up for a sponsorship deal with the NZRU. And, to celebrate the announcement, Jockey has released a behind-the-scenes clip shot by Augusto of the nine All Blacks stripping off, oiling up, mucking about and sucking in.
Pete and Andy Walker managed to entertain a big chunk of the nation with their cheeky quips and farm boy antics on the last season of The Block NZ. And they're making hay while the sponsorship sun still shines by hitching themselves to Hirepool's wagon.
Mobile marketing agency Mobile Embrace is set to enable another campaign that makes the most of banners on hand-held devices, this time with a trailer for the movie I Frankenstein.
Auckland-based Media Design School says a new collaboration in the US will provide a talent pool for blockbuster filmmakers and games studios in California. It's launching Media Design School of Digital Arts at NewSchool of Architecture and Design in San Diego.
We live in an era of social media-inspired showing off, says Theresa Clifford. So should brands be encouraging it, or fighting against it?
In this series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In the third segment, we chat to David Farrar, the founder of Kiwiblog.
Last night, the inaugural episodes of The Great Food Race and the fifth season of Masterchef New Zealand aired on TV3 and TV One, respectively. And with this started what could potentially turn into a ratings battle for food format supremacy in 2014.