StopPress

Marketing, advertising & media intelligence

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Germans do their own version of Gangnam Style

By , 2014-02-26 11:15:30

Rather than pelting consumers with a series of special deals in the typical infomercial style often employed in supermarket advertisements, German-based Edeka has instead taken a weird approach that both Adweek and Slate have compared to Gangnam Style.

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Digital talent wars hotting up in 2014: Font

By , 2014-02-26 10:49:01

Digital and content roles should attract bigger pay this year than the other creative and marketing sectors surveyed by Font in its Market Pulse report. Candidates with a diverse skill set and strong digital competency will be in high demand, with an integrated approach becoming the norm.

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Val Morgan to send four young lions to Cannes

By , 2014-02-26 10:11:14

As part of its partnership with the New Zealand Cannes Lions, Val Morgan is giving young ad hotshots an opportunity to represent New Zealand in the Young Lions competition at the 61st Cannes Lions International Festival of Creativity being held between 15 and 21 June.

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Socialize showcases the possibilites of fast broadband

By , 2014-02-26 10:00:53

Socialize Media has created a new site, The Big Upgrade, aimed at showing off what Kiwis can do with ultrafast broadband. It's created its first set of online videos and launched the site across a number of social media channels.

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The year of the digital experiment

By , 2014-02-26 09:33:47

Econsultancy's first Quarterly Digital Intelligence Briefing for 2014 shows a strong appetite for digital risk in spite of a lack of support from the top and squeezed budgets. Content, targeting, social media engagement and mobile optimisation were high on the agenda of surveyed companies.

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Social gaming

By , 2014-02-26 08:51:32

A new clip for Sony's Playstation Plus subscription service is out to explode the stereotype that gamers are a lonely bunch. It takes us on a ride through a series of experiences that could only happen in our imagination, or a game, and shows how these things are better done together. Or, using multiplayer.

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Cellphones off limits

By , 2014-02-26 08:44:52

First it was Coke telling us how it could cure our social media addiction, now a Brazillian beer maker has a solution that would make it impossible for drinkers to communicate using their cellphones. It proposes a cooler that would block connectivity and make bar dwellers very lonely indeed.

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Five shots to celebrate tequila

By , 2014-02-26 08:40:21

Tequila brand Jose Cuervo is celebrating its 150th year in style with a new website that spans five pages. Each is a different take on tequila through the ages, showing off the ad style of the day from an old parchment to post-war chic.

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Much career, very recruit: Powershop ad draws the eyeballs

By , 2014-02-26 08:32:07

Powershop wins the prize for best use of the doge meme on Trade Me with an ad that's drawing the eyeballs. Hunting a Ruby on Rails developer, the ad secured 22,000 views in a day, well over the average 200 views the company's job ads normally get.

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Education New Zealand recruits two Brazilians to spread the word

By , 2014-02-25 15:02:54

To attract South American students (and the unsubsidised fees that come with them), Education New Zealand has arranged for Otago Polytechnic to host a pair of popular Brazilian bloggers for several weeks. Caio Komatsu and Luana Mazotti, both from Sao Paolo, are the founders of the blogs Fail Wars and Puro Veneno, which are said to reach a combined audience of approximately five million people. And the organisers of the campaign believe that the pair's keyboard-tapping hobby could help to spread Latin American awareness of New Zealand, not only as a tourist destination but also as a great place to study.

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DDB releases its stalkerish musical ode to Y&R—UPDATED

By , 2014-02-25 14:53:20

The tenth and final Axis love letter has been released ahead of the show on March 6, and it's another doozy, with DDB's Mark Lorrigan harnessing the immense power of song to showcase his intense and probably illegal devotion to Y&R in 'It ain't stalking if I love you'.

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TVNZ stars shame/feed the trolls

By , 2014-02-25 14:05:36

Social media has given normal humans the chance to bypass the gatekeepers and hear directly from sports stars, actors and others in the public eye. It's also given them the chance to hurl some extremely harsh online abuse, which means having thick skin is nigh-on essential. And, in a similar style to Jimmy Kimmel's Celebrities Read Mean Tweets (and Y&R's love letter to DDB), a few TVNZ reporters and presenters have taken to film in an effort to draw attention to online bullying by reading out some of the bile that gets directed at them.

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Movings|Shakings: 25 February

By , 2014-02-25 13:22:28

The corporate wheel continues to turn this week at Foodstuffs, Tourism NZ, BMW, Pursuit PR, LiveSport, Ubiquity, Image Centre and the Vodafone Warriors.

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Holden and Ogilvy continue their creative run of form, Barina RS campaign aims for the heart

By , 2014-02-25 13:17:09

It's a car that claims to get your heart racing. So Holden and Ogilvy have dangled a carrot to those who reckon they can do the opposite with a new digitally-led campaign aimed at changing the perception of the Barina.

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TVCs of the Week: 25 February

By , 2014-02-25 12:13:43

Clink your glasses for Holden's heart racing, Vodafone's period drama, Hallenstein's kaleidoscope and Whittaker's chocolate art.

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