StopPress

Marketing, advertising & media intelligence

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Social Media NZ's inactivity ends as website changes hands—UPDATED

By , 2014-05-01 13:29:16

Social Media NZ co-founder John Lai has confirmed that he has sold his website to independent advertising and social media marketing agency Catalyst90. Established in 2009 by Lai and Leonardo Law, Social Media NZ serves as blog-styled platform that provides information and news stories related to the digital sphere in New Zealand. Updated with comments from Catalyst90 general manager Jess Bovey. (Image: Catalyst90's founder Tom Reidy and general manager Jess Bovey)

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Ondemand Parliament TV site gets an election-year spruce up

By , 2014-05-01 13:22:22

The www.inthehouse.co.nz website, which hosts the video record of every session from the New Zealand Parliament since 2009, has been upgraded ready for this year’s general election by Christchurch-based company Tandem Studios.

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Spread liberally: the journey of a viral video

By , 2014-05-01 12:45:13

Creating content that goes viral isn’t just about creating good content. It’s also about knowing how to fan the flames, writes Joanna James.

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Selfies are bad, but dronies are way worse

By , 2014-05-01 11:24:58

If we were told that there would come a time when we would long for the awkward pout of an incongruously placed duck-face, we wouldn't have believed it. But, that day might well have arrived. The proliferation of drone ownership has led to a new means of unapologetic self-promotion called the taking of dronies (a portmanteu of drone and selfie). And while the lip pouts of teenage girls were certainly annoying, they pale in comparison to seeing grown men squinting into the sun as they try to capture footage of themselves with the drone flying overhead.

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Above and beyond: the importance of earning data in a connected economy

By , 2014-05-01 11:06:40

In an increasingly connected world, it’s not just about big data. It’s about big, useful, responsibly-collected data that can be used to make customers’ lives easier. And brands that don’t start earning their data will eventually lose out to those that do, says Christopher Dawson.

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Sky becomes more democratic, extends Sky Go app to (some) Android users—UPDATED

By , 2014-05-01 10:38:46

The wait for mobile viewing is over for Sky subscribers who don’t own iPads, as the broadcaster has just announced the launch of a new version of the Sky Go app that’s compatible on certain versions of Samsung Galaxy smartphones and tablets. Since launching in December last year, the Sky Go app has only been available to subscribers via Apple’s products—and the popularity of this initial release has led Sky to increase the inclusivity of its offering. Updated with statistics from Nielsen and with comments from TVNZ's general manager of on-demand Jason Foden.

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The need for speed

By , 2014-05-01 10:13:21

The spinning wheel of death, the buffering bar, 'waiting for' [insert website name here], that sickening modem dial-up sound. Humans really don't like waiting these days. And Swedish broadband provider Ume.net has showed just annoying delays are in the real world with an entertaining experiment called 'Living with lag'.

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Lego techno

By , 2014-05-01 09:31:07

Beck's and Shine just launched some pretty cool Playable Posters to celebrate the start of NZ Music Month. And if you liked that musical contraption, then check out Play House, a ridiculously complex music maker made of Lego Technic.

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Beck's asks punters to push its buttons with Playable Posters

By , 2014-05-01 09:02:36

Last year, Beck's and Shine created the playable Edison bottle—and they were nominated for a One Show pencil in the Intellectual Property and Products category for their trouble. And, to celebrate NZ Music Month and the Lion brand's sponsorship of it, they've taken that idea one step further with what they're calling "the world’s first Playable Posters".

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Smoke jokes

By , 2014-04-30 17:51:13

There are plenty of rules around the advertising of cigarettes in New Zealand. And this one breaks them all. At least it would if it was a real ad and not a joke based on a fellatio pun.

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Rose & Thorne gets set for growth, slips into something more comfortable with Special Group

By , 2014-04-30 16:41:05

New Zealand lingerie brand Rose & Thorne is on a mission to get its products on more New Zealand bodies—and, in time, more international bodies. And it has appointed Special Group to help define its brand and grow the business.

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Facebook's Mark D'Arcy on Colenso's double at the Studio Awards and why Kiwi agencies punch above their weight

By , 2014-04-30 16:36:32

As in 2013, Facebook again only handed out two of its coveted Blue Awards at this year's edition of the Studio Awards. The difference this year, however, was that one of the Blue Awards—the Facebook for Good award— was awarded to an agency for work done for a not-for-profit organisation. And the emergence of this change came with good news for Colenso BBDO/Proximity, as the agency won the first gong in the newly created category for the ‘Trial by Timeline’ campaign, which was executed for Amnesty International. PLUS: Facebook's chief creative officer Mark D'Arcy chats to us about why Kiwi agencies are so good at advertising on digital platforms.

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Creatives embracing cliches

By , 2014-04-30 14:59:51

If you're a fan of Women Laughing Alone with Salad, Completely Unusable Stock Photos and other pisstakes of generic stock imagery, then you'll probably like this campaign from the Cannes Lions aimed at drawing attention to the upcoming festival, which hopes to get attendees to 'fall in love again with what they do for a living'. And to do this, McCann London and photographer Max Oppenheim embraced stock photo cliches and shot various creative stars from around the world doing their best impression of over-excited, fist-pumping office workers.

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Witchdoctor pamphlets and number eight wires: DDB's new recruit Damon Stapleton on coming to New Zealand

By , 2014-04-30 13:12:18

Last week, DDB announced that Damon Stapleton would become the agency's first chief creative officer. So we chatted to him about winning awards, the challenges of working in different countries and what he hopes to achieve in New Zealand.

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Not your typical job ad: Handley calls on Kiwis to help him find the perfect wingman

By , 2014-04-30 09:47:08

Kiwi entrepreneur Derek Handley is on a mission to change the world—and the world of business—through his involvement with The B Team and his own charitable foundation. So he's asking Kiwis to help find someone who can straddle the worlds of venture capital, investment, innovation and sustainability through #theshouldertap campaign.

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