StopPress

Marketing, advertising & media intelligence

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Dynamo tops 2013's most-watched TV list, TVNZ dominates top 20

By , 2014-03-17 12:36:52

Like previous years, TVNZ shows made up the vast majority of the top 20 most-watched programmes list for last year, with a magician, a talent show and two current affairs offerings luring the most eyeballs in 2013.

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Personalising content through POV footage

By , 2014-03-17 12:09:12

Cavan Huang, an associate creative director at Interbrand in New York, recently published an article on the Getty Images website on the effectiveness of point-of-view videos and how they can be used to tell brand stories.

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'Grown-up' 2degrees maintains its mascot, sets sights on richer pickings

By , 2014-03-17 11:55:06

When clients shack up with a new agency there's a tendency to torch the previous work and start afresh. 2degrees and its new partner Special Group certainly took a different approach with their recent business push, but it's kept Rhys Darby on as the frontman and maintained the quirky, colloquial and self-reflexive style of the previous work for the pair's first big brand ad.

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Trivial pursuit? Not likely

By , 2014-03-14 16:24:58

Those working in the persuasive arts often get a rough time from 'normal people', who are quick to trivialise the work of this industry and regularly call into question its ethics. But, as this glorious piece from McSweeneys entitled 'I should get the first lifeboat because I'm in advertising' points out, it's time those tireless creative souls were acknowledged for their massive contribution to society.

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Movings/Shakings: 14 March

By , 2014-03-14 14:41:11

Moves and shakes at the Retailers Association, Facebook NZ, George FM, Porter Novelli and STW.

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Vodafone and the Herald get behind the Warriors for a few more years

By , 2014-03-14 14:25:17

Vodafone has renewed its naming rights sponsorship deal with the Vodafone Warriors until 2018, taking the partnership, which started in 1999, to 20 years and making it the longest of its kind in New Zealand. And the Herald has also followed suit by renewing its deal with the team until 2016.

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Working Style looks to up its global profile, gets big name on board

By , 2014-03-14 13:40:00

A couple of years ago, New Zealand men's fashion brand Working Style launched a DIY print campaign that focused on New Zealand men who were making their mark overseas. Now it's gone the other way, enlisting one of the world's best male models, Aiden Shaw, to star in its latest campaign.

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The Compendium: 14 March

By , 2014-03-14 13:24:59

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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From concept to bone-crushing reality: how Colenso’s Mountain Dew print ad came into existence

By , 2014-03-14 12:30:47

Mark Carter, the photographer behind Colenso’s Mountain Dew ad, recently got in touch with StopPress and gave us a behind-the-lens look at how his image was brought to bone-crushing life.

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The double entendre continues as Barnes, Catmur & Friends enlists Pamela Anderson for new 'Crack a Woody' campaign

By , 2014-03-14 12:27:34

Technically, sex and alcohol aren't meant to mix when it comes to advertising alcohol. That hasn't stopped it from happening quite regularly over the years, with the Tui girls and an erection pun from Independent Liquor's Woodstock brand treading a fine line. But Barnes, Catmur & Friends has continued the 'Crack a Woody' joke with a big new campaign featuring former Baywatch star and PETA crusader Pamela Anderson.

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NZ@SXSW 2014: Sarah Robb O'Hagan

By , 2014-03-14 09:43:30

For the past week, Contagion's Tom Bates has been hangin' with the geeks and soaking up the knowledge at SXSW Interactive in Austin, Texas. And while he was there he caught up with a few expat Kiwis doing big things. First up, Sarah Robb O'Hagan.

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Warmth of the human touch

By , 2014-03-13 16:32:00

In the middle of the polar vortex that held North America in its icy grip last winter, Toronto-based Cossette gave Canadians a Duracell-powered incentive to remove their hands from their pockets.

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Gunn Report declares The Sweet Shop most-awarded production company in Asia Pacific, Colenso tops New Zealand agency category

By , 2014-03-13 13:50:17

Only a week after leaving the Axis Awards with the Production Company of the Year gong for the third year in a row, The Sweet Shop has now been announced as the most-awarded production company in the Asia Pacific region in the 2013 edition of the Gunn Report.

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NZTE walks its talk and backs the locals with Special Group appointment

By , 2014-03-13 13:43:27

In an effort to consolidate its agency partners—and in a show of support for Kiwi-owned businesses—New Zealand Trade & Enterprise has appointed Special Group as its lead design and communications agency following a competitive pitch late last year.

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Gladeye takes Antarctic trek with Air New Zealand

By , 2014-03-13 13:03:03

Gladeye carried out the full range of digital services in creating a site that showcased Air New Zealand's support of scientific research in Antarctica. The website made full use of imagery and video supplied by National Geographic. Plus: Gladeye gets international recognition for its own site.

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