StopPress

Marketing, advertising & media intelligence

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PR industry stalwart Joseph Peart ends battle with cancer

By , 2014-02-14 12:06:03

Friday last week, Joseph Peart ended his battle with cancer, but his legacy lives on in the lasting impression that he made on those in the PR industry.

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The tyranny of distance: Y&R pair make ears bleed, win Orca

By , 2014-02-14 10:56:54

There's been a bit of coverage recently around mouthwash being 'a disaster' for health', with those who swill increasing the risk of heart attacks and strokes. Turns out ads for mouthwash can sometimes have the same effect, if Tom Paine and Carlos Savage's Orca-winning campaign for Colgate Plax is any guide.

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Is this the most hipster creation yet?

By , 2014-02-14 10:52:16

Just when it looked as though the hipster beard was starting to recede into the obscurity that swallows most fads, a group of Oslo-based designers has taken things to the next level by manufacturing a watch that doesn't tell the time. And no, this isn't a practical joke or satirical article from the annals of the Onion; it's a legitimate project that's based on the concept that time is subjective.

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Print readership slide continues, but news brands grow

By , 2014-02-14 09:57:12

Nielsen and the Audit Bureau of Circulations (ABC) have released 2013's fourth quarter readership and circulation statistics for newspapers and magazines. And while the previous article on magazines held some good news, the numbers for newspapers are far bleaker. However, it must be remembered that Nielsen’s readership insights for newspapers are exclusively based on print. So while the statistics might not seem promising, they only offer a glimpse at one aspect of readership.

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All natural, all bollocks

By , 2014-02-14 09:03:11

As Theresa Gattung famously confirmed, confusion is a well-established marketing tactic. And there are plenty of examples of duplicitous techniques used by the marketing and advertising fraternity to help 'increase purchase intent'. Now the term 'natural'—and the shysters who employ it—is coming in for some attention in a mock campaign funded by US industry body Only Organic.

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Britomart concourse becomes an art gallery

By , 2014-02-13 15:12:40

The creative agency True has collaborated with Adshel and the mobile application business StQry (pronounced story) to turn Britomart concourse into an ad-hoc gallery for World of WearableArt (WOW) by putting up 22 large, photographic artworks, which have been carefully chosen from 'WearableArt,' a new book that celebrates the WOW Awards Show.

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Inside: Satellite Media

By , 2014-02-13 11:57:40

Satellite Media leaders Nikki Streater and Nick Lowe erased the company line between digital and media before they could foresee the avalanche of devices and channels that would bring the two areas together. Now it's clients that cover a raft of touchpoints — and support its forays into connected retail and events — that interest the company most.

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Time to get targeted as digital goes mainstream

By , 2014-02-13 10:22:42

With digital an established part of the marketing mix, 2014 is the year brands should be targeting niche audiences more than ever, says Hotwire and 33 Digital's Trends Report. And social media is one area where the explosion of channels has prompted marketers to think 'digital by design'.

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Selfies with a bite

By , 2014-02-13 01:59:00

A US animal shelter has come up with a novel way of helping dogs get adopted and at the same time making selfies less about egotism and more about charity. It's all thanks to Instagram and bit of creative poochery.

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Magazine readership and circulation stats: bad news for weeklies, but some mags enjoy growth

By , 2014-02-12 18:53:35

Nielsen recently released the readership figures for Q4 2013, and, in spite of all the doomsday prophecies, the statistics showed year-on-year growth (in readership) for 20 of the magazines surveyed.

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Attitude Pictures site to play host to Paralympics

By , 2014-02-12 15:58:36

Attitude Pictures is taking to its website to stream video after securing broadcast rights to their year's Paralympics. Attitudelive.com, built by Pitch, has features that cater for an audience that includes those with disability.

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Sportal to spotlight Steven Adams and te reo as Perform scores NBA deal

By , 2014-02-12 13:17:14

A new property on Sportal.co.nz will showcase localised NBA content and live games as part of a new deal between the basketball organistion and Sportal owner Perform. The digital group says it's a chance for advertisers to reach out to the often hard to target demographic of 18-34 year old males.

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Radio New Zealand shuffles its lineup—UPDATED

By , 2014-02-12 12:37:41

Radio New Zealand (RNZ) has announced that Simon Mercep will leave the Morning Report in April when Geoff Robinson, the co-host on the show, retires. And according to a Herald report, the empty seats left at the Morning Report by the imminent departure of the two hosts will be filled by Auckland-based Guyon Espiner and, if speculation is to be trusted, Wellington journalist Susie Ferguson, who has previously filled in on the show.

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Special Group harnesses the power of needlework to tell the tale of Barnes, Catmur & Friends

By , 2014-02-12 11:26:01

In the early days of America, it's thought the colonisers gave blankets to the native Americans as gifts, but added in a surprise in the form of smallpox. And Special Group, as part of the Axis Share the Love campaign, has done something similar (without the murderous intent) by creating a "nine-panel, hand-crafted tribute" to Barnes, Catmur & Friends and lacing it with a dose of good-natured cheekiness.

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Talk to the hand: &some gives Wendy's digital thumbs up

By , 2014-02-12 10:30:52

&some is charting new territory for Wendy's in New Zealand with a digital only campaign, Wendy's Mates Rates. It's designed to be a fresh offering for a younger crowd and lets diners order by hand gesture (rest assured they're all polite).

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