StopPress

Marketing, advertising & media intelligence

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Creatives embracing cliches

By , 2014-04-30 14:59:51

If you're a fan of Women Laughing Alone with Salad, Completely Unusable Stock Photos and other pisstakes of generic stock imagery, then you'll probably like this campaign from the Cannes Lions aimed at drawing attention to the upcoming festival, which hopes to get attendees to 'fall in love again with what they do for a living'. And to do this, McCann London and photographer Max Oppenheim embraced stock photo cliches and shot various creative stars from around the world doing their best impression of over-excited, fist-pumping office workers.

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Witchdoctor pamphlets and number eight wires: DDB's new recruit Damon Stapleton on coming to New Zealand

By , 2014-04-30 13:12:18

Last week, DDB announced that Damon Stapleton would become the agency's first chief creative officer. So we chatted to him about winning awards, the challenges of working in different countries and what he hopes to achieve in New Zealand.

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Not your typical job ad: Handley calls on Kiwis to help him find the perfect wingman

By , 2014-04-30 09:47:08

Kiwi entrepreneur Derek Handley is on a mission to change the world—and the world of business—through his involvement with The B Team and his own charitable foundation. So he's asking Kiwis to help find someone who can straddle the worlds of venture capital, investment, innovation and sustainability through #theshouldertap campaign.

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Weet-bix gives one Kiwi lad a breakfast of champions

By , 2014-04-29 16:14:11

There are plenty of shudder-inducing sponsorship campaigns, with brands often clutching at straws in an attempt to associate themselves with their chosen property. But a great stunt by Weet-bix gave us shudders of a positive kind by making the dreams of one rugby-mad Kiwi kid come true.

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Bullies beware: nerds grow to become CEOs

By , 2014-04-29 15:27:50

Argentina's Del Campo Saatchi & Saatchi—the agency that previously exposed us to untimely erections, miraculous hens and summer haters—has now turned its creative talents to fighting the scourge of bullying for VH1. In the new ad, which is carried by a reworked version of Gloria Gaynor's 'I Will Survive', a series of kids cast in stereotypically nerdy roles are depicted enduring a range of punishments at the hands of bullies. And despite being tied to flag poles and having their heads stuck into toilet bowls, the nerdy kids are shown retaining a sense of pride, due to the knowledge that they will one day reign over the bullies on the corporate ladder.

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How do you do?

By , 2014-04-29 14:58:56

You might know comedian Gavin McInnes from his popular clip How to Fight a Baby, which offers some handy hints on protecting yourself against these dangerous tiny threats. Now he's joined forces with Vans' OffTheWall.TV and extended his range of subjects with the How to Do Everything in the World series.

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Celebrating the Rainbow Nation with real rainbows

By , 2014-04-29 14:54:21

To commemorate two decades of South African democracy, Coca Cola created a series of real rainbows, which arched over the billboards throughout the city. Conceptualised and executed by FCB South Africa, the colourful additions to the sky were produced using sunlight, water and "a bunch of fancy calculations".

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Have you seen this mouse?

By , 2014-04-29 14:42:43

In New York rats and mice are a serious problem. It is thought that there could be as many as four for each New Yorker. That's a lot vermin (roughly 32 million if you were wondering). d-CON, an American pest control company has taken to celebrating the little victories against our furry foes in their latest campaign via Havas Worldwide.

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Scarily immersive

By , 2014-04-29 14:38:29

Last year, Maritime New Zealand took the comical approach to inspire life jacket usage. But over in France, high-end marine clothing label Guy Cotten has taken the 'let's scare the crap out of them' approach, with a first person online experience called 'A Trip to the Sea' that shows what it's like to drown. Last year, Maritime New Zealand took the comical approach to inspire life jacket usage. But over in France, high-end marine clothing label Guy Cotten and its agency CLM BBDO has taken the 'let's scare the crap out of them' approach, with a first person online experience called 'A Trip to the Sea' that shows what it's like to drown.

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Movings/Shakings: 29 April

By , 2014-04-29 14:27:10

Changes at Blackfoot, Colenso BBDO, MediaWorks, First Star Communications, Adhesif Labels and GrabOne

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Getting to know you: fill in reader survey, win snazzy Storm watch

By , 2014-04-29 13:56:10

As someone interested in the art/science of persuasion, we know you understand the importance of customer insight. And we want to get to know our readers a little better. So answer a few simple questions and you’ll go into the draw to win either a Storm Satellite Slate watch (valued at $375) or a Storm Kanti Black watch (valued at $325). The survey should take around two minutes and we promise not to hand over your details to shady criminal networks (unless they kidnap our children, and then we may be forced to reconsider).

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TVCs of the Week: 29 April

By , 2014-04-29 13:29:33

World Vision, State and Telecom get a 21 gun salute this week.

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The brand as publisher: three tips on content marketing

By , 2014-04-29 12:47:45

Content marketing is on the rise, but it’s not a shift that’s easy to make for all organisations. Here are three takeaways from the recent Content Marketing Conference that might help.

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Millward Brown's Nigel Hollis on how smart brands make more money

By , 2014-04-29 12:29:17

Nigel Hollis, author, award-winning thinker and executive vice president and chief global analyst at Colmar Brunton’s global partner Millward Brown, brings 30 years of research experience to bear on his understanding of how marketing communications can build and maintain brands. He gave a presentation in New Zealand this morning on how smart brands make more money. And he answered a few of our curly ones.

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Apple's 'Your Verse' lands January Ad Impact Award, Clemenger's Mistakes puts up a good fight

By , 2014-04-29 11:44:54

Robin Williams' stirring monologue from the Dead Poets Society pulled at the heartstrings sufficiently to ensure that Apple's 'Your Verse' TVC for the iPad Air was awarded Colmar Brunton's Ad Impact award for January.

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