StopPress

Marketing, advertising & media intelligence

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Cannes 2014: Blazed and Mistakes win big in Film Craft category

By , 2014-06-23 10:49:55

Over the weekend, Clemenger BBDO's 'Blazed' campaign (produced by Curious Film) for the NZTA won a pair of golds and a silver in the Film craft category at Cannes.

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Kiwi social auction outfit BuddyBid looks to turn likes into sales

By , 2014-06-20 17:19:27

With all the inane questions, like farming and 'brain teasers' posted on social media, many brands seem to think their customers are absolute morons. But as ASB's well-awarded Like Loan showed, social media can occasionally serve a useful commercial purpose, with all the likes the app received giving the bank the details of almost 18,000 potential customers and delivering a solid business result. That campaign was a bespoke app, but a similar philosophy applies to Kiwi social auction company BuddyBid, which is currently raising some cash to take the idea overseas.

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Kiwis get into World Cup, 300,000 viewers tune in to watch England lose to Italy

By , 2014-06-20 16:47:27

If Nielsen's World Cup ratings are anything to go by, then it seems that the Kiwi appetite for football has grown over the last four years. On 13 June, 215,000 Kiwis tuned into TV One to watch the opening match of the tournament, a significant jump up from the 61,000 that tuned in for the 2010 opener in South Africa.

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Outwards and upwards: OMANZ figures show out-of-home spend continues to rise

By , 2014-06-20 16:05:55

The Outdoor Media Association of NZ (OMANZ) has reported another period of growth for the Out of Home industry, with gross media revenue for Q1 increasing by 2.3 percent over the same period in 2013, reaching $15.8 million for the quarter. Plus: the industry's steps to solve the measurement problem.

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Movings/Shakings: 20 June

By , 2014-06-20 15:34:01

Changes at AUT, Yahoo!, APN, MediaWorks Radio, Food magazine, The Sweet Shop, NBR and Mazda.

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Our eyes deceive us

By , 2014-06-20 15:33:17

A new OK Go music video is generally cause for great celebration, given their consistent record of producing amazing visual treats. Strangely, no-one seems to remember their music, perhaps because their videos overshadow the songs. But the band has embraced that and accepted the challenge to continually raise the bar, and it's done it again with its latest optical illusion-heavy clip.

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The Compendium: 20 June

By , 2014-06-20 15:29:30

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Cutting to the chase: Mini releases its final Goodbye Pork Pie scene

By , 2014-06-20 15:19:45

Goodbye Pork Pie is to Mini in New Zealand as The Italian Job is to Mini in Europe. So, to drum up some interest in the new Mini Hatch in this part of the world, Mini, DDB and director Matt Murphy—the son of the original film’s director Geoff Murphy—set out on a mission to remake a classic scene from the movie. And the final clip premiered this week.

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Simulation vs. stimulation

By , 2014-06-20 13:48:02

Those who enjoy seeing grown men roll on the ground in faux-agony are undoubtedly loving the Football World Cup. And Durex, a big believer in the joys of sexual honesty, has jumped on the football bandwagon and taken aim at those who fake it.

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Facebook paid only $23,000 in tax last year; here are eight things Government could buy

By , 2014-06-20 11:53:24

Earlier this week, it was reported that Facebook paid only $23,000 of tax over the course of 2013 in New Zealand. But, rather than further contributing to the media revile already available elsewhere, we decided to look at the positives by giving a rundown of all the awesome things Government could purchase with the funds attained from the organisation.

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The future is unwritten, but PR will survive

By , 2014-06-20 11:18:13

The traditional PR model may be eroding, but PR agencies and corporate comms teams still serve an important business function, says Kelly Bennett.

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Democracy 2.0? A look at the Internet Party's quest for attention

By , 2014-06-20 10:39:36

The Internet Party, "New Zealand's newest, most awesome political party", has landed with a bit of a thud on the political landscape, with a controversial founder/funder, a partnership deal with the Mana party and the announcement of Laila Harré as leader (and the ensuing leadership photo, which, according to Twitter, looks a lot like a cast photo from either The Almighty Johnsons, Star Trek or Outrageous Fortune). So how is it planning to woo the voters? We asked brand manager Andy Pickering a few questions.

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Book reviews: Unfair Fight vs Scaling Up Excellence

By , 2014-06-20 09:53:28

Let me start by stating that Scaling Up Excellence by Robert I. Sutton & Huggy Rao and Unfair Fight by Sam Hazledine are both as comprehensive as they are excellent. One is all about taking your business to the next level, while the other is a précis of considerations and actions required for SMEs and startups. As such both books are probably not for you. One of them will be extremely relevant, while the other will be as useful as a Facebook poke. But since both are so damn virtuous and wholesome, I’ve devised a bit of a system based on key criteria to help you discover which book is best suited to you and your business needs.

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String Theory takes gym fans into the zone for Les Mills Immersive Fitness launch

By , 2014-06-20 09:43:42

Rather than sweating it out with barbells, grunting gym buddies, or shouty instructors, what if gyms let you escape? That is, let you go to that place in your head that ‘happens’ when you’re rocking out in a dance tent or speeding up a glacier on a bike. It’s called the zone, and it’s where Les Mills wants to take customers, with its new virtual-reality based venture called The Project: Immersive Fitness.

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Cannes 2014: four Kiwi entries shortlisted in Film category

By , 2014-06-20 09:43:10

Four Kiwi entries have been shortlisted for awards in the Cannes Film category, with DDB, Clemenger and Saatchi & Saatchi all in with a chance to pick up some silverware at the ceremony.

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