StopPress

Marketing, advertising & media intelligence

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MediaCom pens Fonterra into its ledger—UPDATED

By , 2014-03-10 15:50:20

In December last year, it was reported that OMD and MediaCom were involved in a pitching tussle for the Fonterra media account. And now, after several months of speculation as to where the account would go, the dairy producer has confirmed that MediaCom has won the pitch. Updated with information on the duration of OMD's hold on the account.

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Ogilvy tops Agency League by honouring McCullum

By , 2014-03-10 14:26:02

The February edition of News Works' Agency of the Month served up a close battle, with both Ogilvy and M&C Saatchi putting forward impressive pieces for consideration.

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StopPress@SXSW 2014: five big things—day two

By , 2014-03-10 13:11:07

DDB NZ's new digital creative director Haydn Kerr is getting a glimpse of the future at SXSW in Austin, Texas. Here are five things he picked up on day two.

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Thinking local, acting global: Lassoo confirms Havas connection

By , 2014-03-10 12:51:30

After independent media and PR agency Lassoo took the Emirates account off Starcom last month, it looked fairly certain that it had some kind of connection to French holding company Havas, which won Emirates' global media account last year. At the time, Lassoo's directors weren't able to comment, but now it has officially announced a strategic alliance and will act as the New Zealand arm of Havas Media Group.

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Pharrell and Red Bull collaborate for new ad

By , 2014-03-10 11:00:17

Red Bull's new spot looks more like a stock-content provider's attempt to tap into the extreme sports market than an advertisement for a sugary drink. Playing out to Pharrell Williams' 'Come get it bae,' the 'World of Red Bull' commercial features the impressive exploits of surfers Jamie O’Brien and Sally Fitzgibbons, mountain biker Brook MacDonald, cliff diver Orlando Duque, five-time Dakar Rally champion Cyril Despres, and bands Awolnation and Skrillex.

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StopPress@SXSW 2014: five big things—day one

By , 2014-03-10 08:58:33

DDB NZ's new digital creative director Haydn Kerr is getting a glimpse of the future at SXSW in Austin, Texas. Here's what he's learned so far.

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StopPress@SXSW 2014: the new digital age

By , 2014-03-08 10:20:26

The opening keynote at SXSW in Austin, Texas, features some heavy hitters. Eric Schmidt, executive chairman of Google, joins Jared Cohen, director of Google Ideas and Steven Levy, senior writer at Wired, for a debate on the next few years in the digital world. Contagion's Tom Bates is there to find out what's next and whether privacy is gone forever.

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Sponsor post: DDB's 'be the artist' stars in Magazine Category at Axis Awards

By , 2014-03-07 14:49:04

While Clemenger BBDO's 'Blazed' campaign and Colenso BBDO/Proximity's Smartphone Line stole much of the attention at last night's Axis Awards, the magazine category showed that the Kiwi creative streak still extends to print.

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Stand up Sandy Moore

By , 2014-03-07 13:23:20

All the best ideas in the business were recognised last night at the Axis Awards, and one of the best men in the business was recognised too, with advertising veteran Sandy Moore accepting the Lifetime Achievement Award.

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Clemenger and Colenso dominate Axis Awards, but biggest applause goes to Sandy Moore

By , 2014-03-07 12:31:00

Last night's Axis Awards, hosted by Newstalk ZB's Andrew Dickens at the Viaduct events centre, delivered a plush showcase of the country's best creative talent for the 34th year in a row. The theme for this year's edition was 'share the love,' and this was certainly a sentiment that all 800 people in attendance embraced as smiles around the room were as ubiquitous as celebratory drinks. Here's a rundown of how the event went.

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The Compendium: 7 March

By , 2014-03-07 12:29:59

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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Meat dreams are made of these

By , 2014-03-07 11:06:40

For some, the consumption of bacon is close to a religious experience. And Oscar Mayer has referenced that intense love, bowing down at the porcine temple and creating a surreal spot to promote a new app that wakes people up with the smell of bacon.

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Just because it's not happening here, doesn't mean it's not happening

By , 2014-03-07 09:25:24

New Zealanders, like the inhabitants of many other developed nations, tend to take peace for granted and struggle to comprehend the horror of life in a warzone. But Save the Children has created a powerful ad that makes that suffering much more relevant with a powerful one-shot-a-day video that imagines what it would be like if London was subjected to a crisis like that seen in Syria.

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Of cardboard clouds and bodysuits: behind the scenes on the set of Vend

By , 2014-03-07 09:24:50

Vend's startup introduction video was a fun take on the world of cloud point of sale systems, involving nearly all its staff, a customer and even a baby. So it's not surprising the behind the scenes clip reveals even more fun, from mattress dives to communal cheers.

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The end of euphemisms: bulging pads and tampons on display in new Carefree TVC

By , 2014-03-06 16:50:01

Carefree has taken a page out of the Vagina Monologues with a new campaign that aims to subvert the shame women feel about their menstrual cycles by encouraging an online dialogue about periods.

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