StopPress

Marketing, advertising & media intelligence

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TVNZ throws ad-hoc carnival, aims to spread World Cup fever

By , 2014-06-10 12:33:52

In an effort to share the festivities with the Kiwis and expats who aren't fortunate enough to be in Brazil for the World Cup, TVNZ's Blacksand has set up an ad-hoc carnival in Auckland. Placing the seemingly innocuous duo of a mini-goal and a football alongside a 'kick me' sign, the Blacksand team waited out of sight, with their cameras ready, for any passersby to take the bait. Those who did kick the ball into the net were then caught off gaurd by an impromptu carnival made up of football players, samba dancers, capoeira performers and fans from all over the world.

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Jetstar pulls out its magical box of joy for fifth birthday celebrations

By , 2014-06-10 11:51:36

As Jetstar's last campaign cleverly showed, 'no-one likes delays, but everyone loves free flights'. And it's continued down that road to celebrate five years of flying in New Zealand by creating a game of international Pass the Parcel.

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Vampires make their mark on vindy Vellington

By , 2014-06-10 11:13:49

There's a fair bit of excitement over Taika Waititi and Jemaine Clement's What We do in the Shadows, which opens on June 19. And Wellington, a renowned film-friendly city, is getting behind it with a vampirical addition to its 'blown away' sign. PLUS: 'The vampire's guide to Vellington'.

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Agent Anna punks unsuspecting home viewers in hidden camera stunt via TVNZ Blacksand

By , 2014-06-10 10:57:41

Following on from last year's elaborate faux real estate campaign for Agent Anna's first season, TVNZ's in-house agency Blacksand has again tapped into the fake reality theme for the promotion of the dramedy's second season. Shot in an actual rental home, the stunt features Robyn Malcolm in character as klutzy Anna Kingston showing real visitors—and potential tenants—around a home, which has been set up with a variety of booby traps that result in some awkward interactions.

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Post Creative gets rub of the Greens

By , 2014-06-10 10:12:40

After a competitive pitch, Post Creative has been brought on to 'engineer influence' for the Green Party's upcoming election campaign. PLUS: which agencies are working with the other major parties?

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Radio New Zealand's Paul Thompson on the decline of radio

By , 2014-06-09 16:26:15

On 12 May, Radio New Zealand’s chief executive Paul Thompson delivered a speech at the Commonwealth Broadcasting Association Conference held in Glasgow—and his thoughts on the industry stood in stark contrast to the optimism that has been voiced by the respective PR teams of the commercial stations. From the first line of the speech, which is currently available on the Radio New Zealand website, it’s clear that Thompson is bracing himself for a significant challenge in the role that he only stepped into nine months ago.

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Special Group tries its luck in The Lucky Country

By , 2014-06-09 14:46:17

It started in a tiny, near windowless building in Kingsland around six-and-a-half years ago. And now, after winning a host of awards and new business, adding a number of senior staff and moving into fancy new digs in Freeman's Bay, Special Group has cut the ribbon on its first overseas office in Sydney.

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Inside: Uno Loco

By , 2014-06-09 11:21:16

After around 18 years of fusing art with commerce, events and media company Madant has morphed into Uno Loco. And with clients increasingly looking to create experiences, not just ads, and with events companies increasingly dabbling in other areas, the planets appear to be in alignment for this successful yet under-the-radar business.

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M&C Saatchi hijacks outdoor ads for Men's Health Week

By , 2014-06-09 10:57:56

In an effort to encourage Kiwi men to open up, Men's Health Week (which runs from 9 to 15 June) was launched late last night via a cheeky marketing campaign by M&C Saatchi. The 'Speak Up' campaign will see a series of speech bubbles being attached to existing advertisements in the Auckland CBD, Karangahape Road, Newmarket, Grey Lynn and Ponsonby—all areas that have been pinpointed as areas of concern.

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The Compendium: 6 June

By , 2014-06-06 15:42:51

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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All aboard for the telco tell-all

By , 2014-06-06 14:51:31

Today’s consumers are fickle. It’s becoming harder to find loyal customers who won’t jump ship at the sight of a sweeter deal. They demand more for less, and are more willing than ever to shop around rather than sticking with a ‘preferred’ brand or provider. The telco industry knows this better than most. And you can find out how some of the country's biggest players are dealing with it, differentiating themselves and inspiring customer loyalty and at the MA's next Knowledge Bites event on Tuesday.

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Herald hosts 10 three-minute docos, aims to keep mobile eyes fixed

By , 2014-06-06 14:49:56

In the age of vines and five-second films, the 15 minutes of a YouTube-hosted documentary seems like a veritable viewing mountain. So, in an effort to keep the decreasing attention spans of its growing digital audience interested, APN's online publishing team has penned a one-off partnership with filmmakers Loading Docs to host a series of ten three-minute documentaries on the NZ Herald website.

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World Oceans Day: Greenpeace uses humour to push tale of woe, Sealord uses augmented reality to push positives—UPDATE

By , 2014-06-06 14:28:08

In a world where celebrity weddings tend to get more attention than serious environmental issues, it's getting harder to avoid the curse of MEGO (my eyes glaze over). That means drawing attention to those issues often requires a more creative approach, which is exactly what Greenpeace has done ahead of World Oceans day through a collaboration with the creators of popular online video series Beached Az. PLUS: Sealord's augmented reality experience pushes a very different message.

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Sealord and Saatchi & Saatchi embrace their inner pyros with burning billboard

By , 2014-06-06 13:39:37

The billboard seems to be a growing darling of marketing and this year, for the first time ever, outdoor entries at the Cannes Lions overtook the number of press submissions (5660 outdoor entries vs. 5007 press entries). And while the majority are still static and passive, some of the more progressive outdoor executions aim to inspire more interactivity, both in real life and, increasingly, online. And Saatchi & Saatchi has gone down this road, setting a manuka billboard on fire to launch Sealord’s new hot-smoked salmon.

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Clemenger Group introduces Clemenger Shop, hopes to repeat .99's success

By , 2014-06-06 12:59:43

Last year, Clemenger Group headhunted ApolloNation’s Troy Fuller and invited him into Colenso’s offices on College Hill to develop the group’s shopper marketing expertise. His expertise resulted in quick momentum and now, only a year later, it has officially unveiled Clemenger Shop as the latest addition to the group.

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