StopPress

Marketing, advertising & media intelligence

Article illustration

Smoked rabbit, smoking baby

By , 2014-04-10 09:15:08

Hell is getting set to launch its new smoked rabbit pizza, just in time for Easter. And, like many companies launching new products, it sent out a goodie bag to selected media to draw attention to it. But, unlike many companies launching a new product—and in quintessentially controversial Hell fashion—it also included this unusual ceramic toy.

Article illustration

Movings|Shakings: 9 April

By , 2014-04-09 15:55:05

Industry moves at the Marketing Association, 8 (8com), Fairfax, Icebreaker, Ogilvy, Zenith Optimedia, Volom, Pead PR and The Sweet Shop.

Article illustration

Festival of Media, Day Two: #freemona, wearable tech and hashtag cookies

By , 2014-04-09 15:21:02

As part of the prize for winning The Herald Advertising Challenge, a couple of FCBers got a trip to Rome to attend the Festival of Media Global. Here's Melina Fiolitakis' take on the second day. ​

Article illustration

Festival of Media, Day Two: Breaking Bad, Bitcoin and Kevin Bacon

By , 2014-04-09 14:59:22

As part of the prize for winning The Herald Advertising Challenge, a couple of FCBers got a trip to Rome to attend the Festival of Media Global. Here's Kevin Walker's take on the second day. ​

Article illustration

Inside: Alphero

By , 2014-04-09 12:11:06

When a company grows its revenue 1116 percent in three years it's obviously young. But software developer Alphero is wise beyond its years thanks to co-founders Caroline Dewe and Kostia Shinderman, well used to specialising at the big end of town.

Article illustration

Trade Me encourages e-commerce polygamy with new fashion site

By , 2014-04-09 10:57:30

Trade Me is touting the transformation of its clothing category into a more fully fledged e-commerce experience as an opportunity for Kiwi retailers to go omni-channel. The company began the process of transformation late last year to allow greater customisation and recommendation and to target big labels users couldn't find on the site.

Article illustration

Yahoo relaunches the hunt for media planning and buying stars

By , 2014-04-09 10:46:47

Yahoo has brought back the Digital Stars programme, which recognises the work of up and coming digital media planners and buyers. This year it's partnered with Yahoo7 in Australia and is offering two winners a trip to Mumbrella 360 in Sydney.

Article illustration

TV on fire

By , 2014-04-09 10:36:22

There's method in Amazon's madness as it breaks into the streaming media market, if the new TVC for Amazon Fire TV is anything to go by. The madness is the star courtesy of crazy specialist actor Gary Busey, who in talking to inanimate objects shows the value of a voice search feature that actually listens.

Article illustration

For the love of cars

By , 2014-04-09 10:26:44

Nissan is using its 80th birthday celebrations with a very techy promotion to pay homage to owners of its vehicles who find it hard to part with their steeds in favour of a new model. 'Love stories' between owners and their cars can be shared on a new website or social media and some families even get a 3D printed model of the family with their old vehicle when a new one is delivered.

Article illustration

Food selfies to the value of X

By , 2014-04-09 10:18:12

The burger selfie trend, or food selfies in general for that matter, are a strange reflection of the smartphone era. But while the trend is hot Carl's Jr in the US is grabbing a bite of the action ahead of the latest X Men movie release, Days of Future Past.

Article illustration

Festival of Media: Five Big Things—day one

By , 2014-04-09 09:52:24

APN's Sheryl Dunlop is swanning about in Rome at the Festival of Media Global. Here's five things that caught her attention on the first day.

Article illustration

Energy boost for Ogilvy with Lift Plus and Mother accounts—UPDATED

By , 2014-04-09 09:21:34

Fewer than two years after getting a toe in Coca-Cola's door by winning the Lift Plus and Mother accounts, DDB has now lost both energy drinks to Ogilvy. Updated with comments from Ogilvy executive director Paul Manning.

Article illustration

Thorn and Trubridge put Heineken posters through their paces for global charity campaign

By , 2014-04-09 08:29:52

Over the past few years, Heineken and Wieden + Kennedy's Legends brand platform has resulted in some brilliant ads and increased sales around the world. For its latest trick, it's managed to convince more than 40 legends from the world of sport, art and entertainment to create a unique poster that will be auctioned off to support Reporters Without Borders, a global non-profit organisation that protects journalists and ensures freedom of information worldwide. And there's a Kiwi connection to this one, with ex-All Black Brad Thorn and double world record holding freediver William Trubridge enlisted for the campaign.

Article illustration

Georgie Pie, Fuse, hit Facebook sweet spot

By , 2014-04-08 17:40:13

McDonald's brand Georgie Pie has tracked up to more than 25,000 fans in a bit over a month since agency Fuse launched the Facebook page. The 25-44 year old demographic who ate all the pies back in the day are a key target, but pie newbies are also on Fuse's radar.

Article illustration

Holiday rentals site moves with mobile

By , 2014-04-08 17:30:23

Trade Me-owned site Holiday Houses is moving with the shift to mobile, getting a new version that caters for changing traffic trends. Visits to the site from tablets have jumped 75 percent since this time last year while smartphone visits have more than doubled in that time.

Page 107 of 552

< Previous 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   206   207   208   209   210   211   212   213   214   215   216   217   218   219   220   221   222   223   224   225   226   227   228   229   230   231   232   233   234   235   236   237   238   239   240   241   242   243   244   245   246   247   248   249   250   251   252   253   254   255   256   257   258   259   260   261   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286   287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   312   313   314   315   316   317   318   319   320   321   322   323   324   325   326   327   328   329   330   331   332   333   334   335   336   337   338   339   340   341   342   343   344   345   346   347   348   349   350   351   352   353   354   355   356   357   358   359   360   361   362   363   364   365   366   367   368   369   370   371   372   373   374   375   376   377   378   379   380   381   382   383   384   385   386   387   388   389   390   391   392   393   394   395   396   397   398   399   400   401   402   403   404   405   406   407   408   409   410   411   412   413   414   415   416   417   418   419   420   421   422   423   424   425   426   427   428   429   430   431   432   433   434   435   436   437   438   439   440   441   442   443   444   445   446   447   448   449   450   451   452   453   454   455   456   457   458   459   460   461   462   463   464   465   466   467   468   469   470   471   472   473   474   475   476   477   478   479   480   481   482   483   484   485   486   487   488   489   490   491   492   493   494   495   496   497   498   499   500   501   502   503   504   505   506   507   508   509   510   511   512   513   514   515   516   517   518   519   520   521   522   523   524   525   526   527   528   529   530   531   532   533   534   535   536   537   538   539   540   541   542   543   544   545   546   547   548   549   550   551   552   Next >