StopPress

Marketing, advertising & media intelligence

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Curative, 96black take the foil off Starship and Whittaker's Easter treat

By , 2014-03-20 12:40:49

The Starship Foundation and Whittaker's Big Egg Hunt already has one live website and will soon get another to support the campaign. The organisers are also going big on social media with Facebook, Twitter, YouTube and 'Egg-stagrams'.

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Telecom turns away from ShowmeTV name after potential legal threat

By , 2014-03-20 08:52:26

Telecom plans to find a new name for its internet TV and movie service after similarly-named Kiwi companies raised concerns about ShowmeTV. The company says it could have faced a legal challenge and a prolonged dispute wasn't in anyone's interest.

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Movings/Shakings: 19 March

By , 2014-03-19 22:07:40

This week there were moves and shakes at MediaWorks, CAANZ, TVNZ, Image Centre, Idealog, Intelligent Ink, LiveSport and AD2ONE

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The Warehouse app lays competitor pricing bare

By , 2014-03-19 16:09:59

The Warehouse Group's new shopping app includes the ability to scan products in its stores and that of its competitors to compare pricing. The app, created by Sush Mobile, is also an e-commerce platform and provides offers and store information.

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TV still rules ASA ad spend figures, but interactive category looms—UPDATED

By , 2014-03-19 15:08:41

The ASA's 2013 ad spend figures showed that while TV continues to reign supreme, its time at the top might be coming to an end as the interactive category continues its trend of strong year-on-year growth. Updated with comments from OMANZ, MediaWorks Radio and NZ post.

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Google introduces smartwatch OS: war of the wearables heats up

By , 2014-03-19 11:03:19

The proliferation of smartphone ownership changed the vocabulary of body language, in the sense that it stopped people from pointing to a bare wrist when asked for the time. These days, when asked for the time, people almost reflexively clutch at their pockets as an allusion to their phones. But, now, Google is attempting to rewind the evolution of body language by introducing Android Wear, a modified operating system that can be used in a range of smartwatches that consumers – beyond tech junkies – would actually consider wearing.

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Little Sister Films gives graduates a novel reason to think Deloitte

By , 2014-03-19 10:36:19

Little Sister Films has created an interactive clip for this year's Deloitte Graduate Recruitment programme, which puts the outcome in the hands of the viewer. The video used the Rapt Media player, a custom-built camera-mounted helmet and a dash of creativity.

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Better networks, worse flirting

By , 2014-03-19 10:03:23

AT&T is exploring its inner geek with a new TVC featuring tech help guys. The pair in this clip are providing helpful network services and a cheesy attempt to flatter an office worker seems to pay off.

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Inside: Heyday

By , 2014-03-19 09:52:41

Luke Pierson started the agency now known as Heyday as a 20-year-old, cold calling prospects for web builds. Now its speciality is working with private sector organisations that just want to get stuff done — and making content the starting point for every project.

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Cooking with Glass

By , 2014-03-18 19:54:50

Google has been on an education drive to tell people how to use its wearable tech, the Glass headset. Now it's showcasing the wonder of possibility, telling us how the glasses could bring a cooking show-like experience into our home.

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YouTube songs in the key of tax

By , 2014-03-18 19:48:13

Recruiting YouTube stars seems a weird thing for a tax management company to do, but that's the idea behind H&R Block's campaign that tries to tell ordinary citizens not to attempt their own tax return. Then again, they would say that.

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Curiosity kickstarted the cat

By , 2014-03-18 16:52:30

Meow Mix, a US petfood company, has come up with a new website designed to appeal to the creative investor and cat lover. Catstarter has three products available to support, including a food dispenser powered by tweets.

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Uber wants to take Aucklanders for a ride

By , 2014-03-18 16:16:00

Ride sharing service Uber is opening its doors to Auckland passengers, with its website saying a limited numbers of cars are already available. The company is encouraging first time users to give it a try and leave feedback, and it's offering an online fare calculator.

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Scrollr takes sideways step with new social platform

By , 2014-03-18 16:07:42

The New Zealand student team behind a new social media platform based on horizontal scrolling hope it will be a platform for brands — and achieve the right balance between functionality and aesthetics.

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A polite zombie

By , 2014-03-18 15:03:55

If there's one thing that Kiwis and Canadians have in common its a reputation for being polite to a fault. And if a recent spot released by JWT for the Canadian Film Festival holds any semblance of truth, then it appears that this stereotype also applies to the undead.

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