StopPress

Marketing, advertising & media intelligence

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Movings/Shakings: 9 May

By , 2014-05-09 15:43:35

Moves and shakes at Touchcast, MediaWorks, Pure SEO, Domino's, Touchtech and OptimalBI.

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Mum's the word

By , 2014-05-09 14:55:47

P&G has been beating its 'Proud Sponsor of Mums' drum for a few years now, largely in support of its Olympics sponsorship. And, to celebrate the 100th anniversary of Mother's Day, it's launched another heart-string tugger that's already clocked up six million views. But not everybody appreciates the sentiment, with Mia Frazier laying into the patronising, regressive stereotypes in the New Republic.

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Kiwis tell power companies to stop the knockin', Genesis listens

By , 2014-05-09 14:20:53

Genesis Energy, the largest electricity and gas retailer in the country, announced yesterday that it would not be knocking on doors and offering switching sweeteners after a survey showed, lo and behold, that New Zealanders found the practice intrusive and annoying. So it's launched a campaign via .99 and justONE that asks Kiwis to return the favour and go knocking on Genesis Energy’s door when they begin their search.

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'Sage advice with a modern lens': Sneddon launches indie media agency Super, GoPro experiment gives insight into modern media consumption

By , 2014-05-09 13:20:11

After 11 years with Mr Smith, Ron Sneddon has cut the ribbon on his own independent media agency, Super, which has a heavy focus on digital media and branded content. And, after a small experiment involving GoPro cameras and a few Kiwi families showed him that traditional thinking around media consumption wasn't keeping up with the reality, he says it was time for a different approach.

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New Zealand Radio Awards: MediaWorks collects mountain of awards, TRN dominates talkback

By , 2014-05-09 13:18:06

Although radio usually sits in the background while the in vogue content delivery mediums soak up the limelight, the last few weeks have bucked that trend and brought radio to the centre of a varied range of media discussions. And given that radio is currently attracting so much attention, it’s only fitting that the New Zealand Radio Awards last night celebrated the best talent among those who are often heard and rarely seen (although, this is changing). As was the case last year, MediaWorks again led the charge in terms of numbers by picking up a total of 29 gongs throughout the course of the night, followed by TRN with 15 and Radio New Zealand with nine.

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Self high fives for Lotto as Powerball campaign wins February Ad Impact Award

By , 2014-05-09 10:29:39

Since launching its over-arching Winning Happens tagline, NZ Lotteries and DDB have been aiming to show punters what it feels like to win. First up was its Instant Kiwi campaign, and next came Powerball and an overly-enthusiastic high-fiver called Craig. And it's done the job and caught some attention, because that campaign has taken out the February round of Colmar Brunton's Ad Impact Award.

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125 years of Tui: 'Let's make cheese. Yeah, right'

By , 2014-05-08 17:40:30

The legacy of Tui largely owes its existence to the fact that its founder Henry Wagstaff was so bad at cheesemaking that he was fired from the cheese shop where he worked. Given that his questionable fermentation tactics didn’t work for dairy products, Wagstaff took the logical step of applying them to hops and barley instead. As it turns out, Wagstaff was something of a not-so-bearded, brewing Da Vinci and by 1889 his skills had earned him enough money to build the brewery in Mangatainoka.

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Tui kicks off 125th anniversary, presents beer glass as the original handheld device

By , 2014-05-08 17:03:12

Given Tui’s recent history of covert plumbing activities, dishing out wads of cash at cricket and offending just about everyone in New Zealand with their infamous billboards, there was a sense of expectation that DB Breweries was planning something big for the 125th anniversary of the East India Pale Ale. And after a relatively quiet period, presumably planning the campaign, Tui has kicked off the celebrations with a new TVC via Saatchi & Saatchi NZ.

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Fairfax Media Australia proposes up to 80 job cuts: what does this mean for the Kiwi side of the business?

By , 2014-05-08 15:32:40

Yesterday's announcement that Fairfax Media had proposed 80 redundancies in Australia could result in jobs moving across to New Zealand as the conglomerate continues to incorporate cost-cutting measures.

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Ford and JWT give a Fieldays-related shout-out to A Dog's Show with some pronking woolly numbers

By , 2014-05-08 14:29:38

Fieldays is coming and, over the next 33 days, New Zealand will once again be bombarded with advertising aimed at this nation's agrarian warriors, many of whom have a fair bit of cash stashed in their gumboots. And Ford has shot into first place with a tribute to what televisual experts all agree is the best programme ever made, A Dog's Show.

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Gladeye leads Kiwi charge at Communicator Awards with seven gongs

By , 2014-05-08 13:15:15

The constant stream of awards ceremonies continues unabated with the release of the voluminous list of Communicator Awards winners from all over the world. And included within this expansive archive were seven awards for Auckland-based digital agency Gladeye, which won four gold and three silver gongs.

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A magazine ad that keeps an eye on your kids and a book that cooks your meat

By , 2014-05-08 12:42:54

Most print ads just sit there, doing nothing, hoping to be noticed and generally helping no-one but the advertiser. But print ads can sometimes be quite helpful, so here are two recent examples of paper being used to extremely good effect.

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V Energy calls on 'V Heads' to make a choice

By , 2014-05-08 12:37:54

A new V Energy campaign launched via YouTube and Facebook by Colenso BBDO is offering consumers the opportunity to get their hands on a grand prize of a $20,000 experience. Hosted within the Vheadtohead Facebook app and promoted on billboards, can branding and through a YouTube pre-roll, the new campaign questions what type of 'V Head' consumers are and then encourages them to enter the competition by selecting one of four options: AdventureHead, PetrolHead, TechHead or MusicHead.

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Words collide: Digital Art Live and Auckland Writers Festival remix Kiwi poetry

By , 2014-05-08 12:17:38

Increasingly, the worlds of art and technology—and commerce and technology—are colliding. Digital Art Live, a collaboration between CoLab and The Edge, is bringing that fusion into the real world and its upcoming exhibition Cut and Paste features a collaboration between digital artist Jenna Gavin and the Auckland Writers Festival.

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TVNZ and oOH! embrace smell-o-vision for My Kitchen Rules promo—UPDATED

By , 2014-05-08 11:39:56

It has been talked about for years—and experimented with from time to time—but, in what could be seen as the opposite of pull my finger, mall wanderers who push a button on a billboard will get to sample the smell of homemade cooking as part of a new campaign by oOh! Media and TVNZ to promote the new season of My Kitchen Rules Australia. PLUS: the numbers for the show's first week.

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