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Marketing, advertising & media intelligence

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Graham Norton puts his foot down to make a special, intercontinental wine for Invivo

By , 2014-05-02 12:02:33

Every week, Graham Norton and his guests sample a little bit of New Zealand on his show, with Invivo wine a preferred tipple. And now the Kiwi company has taken that endorsement one step further, with a stunt that saw Norton put a little bit of sole into a new charitable wine.

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The winner takes it all

By , 2014-05-02 11:07:44

For some, industry awards are about acknowledging excellence. For many others, they're more of an excuse to get loose. And, to celebrate last night's inaugural Beacons, the trio from Auckland Daze put that sentiment into song—and used the power of opera to give those who take their jobs a bit too seriously a prod.

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Delicious necks

By , 2014-05-02 10:45:25

Vampires are so hot right now. And so are Taika Waititi and Jemaine Clement. Combine those ingredients and you've got what looks like a very funny movie.

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FCB Media dominates the medal table at inaugural Beacon Awards—UPDATED

By , 2014-05-02 09:53:16

The first-ever Beacon Awards took place last night at the Viaduct Events Centre in front of a capacity crowd, and it was FCB Media that got by far the most exercise, with independent MBM winning agency of the year, MediaWorks TV winning media brand of the year, Maritime New Zealand taking client of the year and Nielsen's Claire Harris accepting the inspiring individual award.

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Bunnies in the oven: Hell's controversial rabbit pizza campaign leads to record sales

By , 2014-05-01 17:33:01

Hell's hugely successful Pizza Roulette campaign showed that punters were willing to try something new, even if it burned the crap out of their (or, preferably, their friends') mouths. And its gourmet (and slightly experimental) Rabbit Pizza proved it again after it sold out in less than three weeks and delivered the business its best week of sales in its 18 year history.

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Kiwi duo chosen as Yahoo Digital Stars, remaining spots go to Aussies

By , 2014-05-01 14:34:15

For the first time in the three-year history of the competition, Kiwi and Aussie entrants went head to head as they vied to be selected as one of Yahoo’s Digital Stars. And while our neighbours across the ditch dominated proceedings by taking seven of the nine available spots, employees from two Kiwi agencies placed among the winners. Ikon’s communications planner Meei Chai and OMD Wellington’s senior digital planner Will Innes were both singled out at the competition, which recognise the best up-and-coming talent in the media agency arena.

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Social Media NZ's inactivity ends as website changes hands—UPDATED

By , 2014-05-01 13:29:16

Social Media NZ co-founder John Lai has confirmed that he has sold his website to independent advertising and social media marketing agency Catalyst90. Established in 2009 by Lai and Leonardo Law, Social Media NZ serves as blog-styled platform that provides information and news stories related to the digital sphere in New Zealand. Updated with comments from Catalyst90 general manager Jess Bovey. (Image: Catalyst90's founder Tom Reidy and general manager Jess Bovey)

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Ondemand Parliament TV site gets an election-year spruce up

By , 2014-05-01 13:22:22

The www.inthehouse.co.nz website, which hosts the video record of every session from the New Zealand Parliament since 2009, has been upgraded ready for this year’s general election by Christchurch-based company Tandem Studios.

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Spread liberally: the journey of a viral video

By , 2014-05-01 12:45:13

Creating content that goes viral isn’t just about creating good content. It’s also about knowing how to fan the flames, writes Joanna James.

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Selfies are bad, but dronies are way worse

By , 2014-05-01 11:24:58

If we were told that there would come a time when we would long for the awkward pout of an incongruously placed duck-face, we wouldn't have believed it. But, that day might well have arrived. The proliferation of drone ownership has led to a new means of unapologetic self-promotion called the taking of dronies (a portmanteu of drone and selfie). And while the lip pouts of teenage girls were certainly annoying, they pale in comparison to seeing grown men squinting into the sun as they try to capture footage of themselves with the drone flying overhead.

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Above and beyond: the importance of earning data in a connected economy

By , 2014-05-01 11:06:40

In an increasingly connected world, it’s not just about big data. It’s about big, useful, responsibly-collected data that can be used to make customers’ lives easier. And brands that don’t start earning their data will eventually lose out to those that do, says Christopher Dawson.

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Sky becomes more democratic, extends Sky Go app to (some) Android users—UPDATED

By , 2014-05-01 10:38:46

The wait for mobile viewing is over for Sky subscribers who don’t own iPads, as the broadcaster has just announced the launch of a new version of the Sky Go app that’s compatible on certain versions of Samsung Galaxy smartphones and tablets. Since launching in December last year, the Sky Go app has only been available to subscribers via Apple’s products—and the popularity of this initial release has led Sky to increase the inclusivity of its offering. Updated with statistics from Nielsen and with comments from TVNZ's general manager of on-demand Jason Foden.

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The need for speed

By , 2014-05-01 10:13:21

The spinning wheel of death, the buffering bar, 'waiting for' [insert website name here], that sickening modem dial-up sound. Humans really don't like waiting these days. And Swedish broadband provider Ume.net has showed just annoying delays are in the real world with an entertaining experiment called 'Living with lag'.

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Lego techno

By , 2014-05-01 09:31:07

Beck's and Shine just launched some pretty cool Playable Posters to celebrate the start of NZ Music Month. And if you liked that musical contraption, then check out Play House, a ridiculously complex music maker made of Lego Technic.

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Beck's asks punters to push its buttons with Playable Posters

By , 2014-05-01 09:02:36

Last year, Beck's and Shine created the playable Edison bottle—and they were nominated for a One Show pencil in the Intellectual Property and Products category for their trouble. And, to celebrate NZ Music Month and the Lion brand's sponsorship of it, they've taken that idea one step further with what they're calling "the world’s first Playable Posters".

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