StopPress

Marketing, advertising & media intelligence

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The ad blocker threat: what media owners are doing to stop ad avoidance

By , 2014-07-09 17:38:40

In the traditional media channels, advertising couldn't be avoided. When viewers listened to a radio broadcast or watched a television show, ads were an inevitable part of the experience and often provided a momentary break to run to the bathroom or make a cup tea. But with the growing tendency of online viewing, this coerced ad-watching is no longer a given. Simple software downloads, such as AdBlock, now give viewers direct access to the content that they want to watch. So what are media owners doing to protect their advertising?

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ANZ retention and Yellow addition welcome good news for Whybin\TBWA—UPDATED

By , 2014-07-09 13:35:25

Whybin\TBWA has been through a fair amount of change since Todd McLeay took over in early 2013, both in terms of clients and staff. But, much to the agency's relief, it has retained its biggest client after ANZ re-signed its trans-Tasman contract. PLUS: Yellow also picks the agency for a brand refresh.

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Part two of ANZ campaign reverses a series of unfortunate events

By , 2014-07-09 12:29:45

Following on from the series of unfortunate events that provided the narrative for the first part of 'Time really is money' campaign, ANZ has now released a sequel that gives a markedly more positive re-imagining of the day in the protagonist's life. The second spot, released over the weekend, gives a scene-by-scene reversed reworking that eventually presents ANZ's mobile banking as the catalyst that allowed the evening's proceedings to run more smoothly.

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The colour of content: Resene continues down that owned media road with redesigned Habitat site

By , 2014-07-09 12:23:31

It's no secret that brands are increasingly moving away from traditional forms of paid media in favour of other options like branded content, native advertising and owned media, with a recent PWC report in Australia showing 67 percent of marketers were shifting their spend from bought to owned channels and a quarter of marketers spent between 20 percent and 30 percent of their budget building their own media channels. But Resene has been ahead of the curve in this regard, with its twice-yearly magazine Habitat launching back in 2004. And it is continuing that evolution with the launch of a new responsive, content-rich website www.habitatbyresene.co.nz.

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The media value slide: how Bauer's $7 million APN acquisition stacks up

By , 2014-07-08 17:15:55

Yesterday, it was revealed that Bauer paid in the region of $7 million for a package of APN's magazines that included New Zealand Woman's Weekly, The Listener, Simply You, Simply You Living and Crème. Chump change, it's not. But it got us thinking about the changing world of media valuations.

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Boot poetry

By , 2014-07-08 15:50:11

In terms of vehicular annoyances, people who put those little white stickers of their family on the back window rank pretty highly. Why, people, why? Personalised plates are not far behind. And cheesy spare tyre covers are also a leading cause of road rage. But this one, which was spotted in deepest suburbia on a leisurely Sunday drive, is an exception and, with some quality Engrish, shows the essence of the RAV4 brand.

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When colonialism meets commercialism: Sky and ANZ aim to spark interest in the Commonwealth Games—UPDATED

By , 2014-07-08 15:18:08

There's no better way to celebrate centuries of oppressive colonialism than with a series of sporting contests. Thankfully, we've got the Commonwealth Games for that. And while they might not be quite as prestigious (or popular) as the Olympics, official broadcaster Sky TV and NZ Olympic Committee sponsor ANZ are doing all they can to draw attention to the upcoming Glasgow games.

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TVCs of the Week: 8 July

By , 2014-07-08 15:17:55

The 21-gun salute applauds the efforts of the Electricity Authority, Sky TV and Steinlager.

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#PotatoMadness

By , 2014-07-08 15:03:26

Up until relatively recently, Kickstarter had rules and a degree of vetting to try and keep out the scams and fakes. That meant there was no funny business like that seen on various auction sites. The rules have changed, however, and now it's basically a free-for-all as long as "it's not illegal, regulated or dangerous". And one of the first major beneficiaries of that has been Zack Danger Brown, who asked for $10 to make his first ever potato salad and currently has over $30,000.

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Y&R flicks the switch on first campaign for Electricity Authority, reinvigorates 'What's my number'

By , 2014-07-08 14:42:20

Y&R NZ has picked up where FCB left off by launching its first campaign for What'sMyNumber.org.nz since winning the Electricity Authority account after a competitive tender earlier this year. The new campaign, unveiled over the weekend, features a series of of people in torturous work-based scenarios and aims to remind Kiwis of what they endure in order to earn their salaries.

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Samsung comments on wall hugging Apple lovers

By , 2014-07-08 14:34:43

Samsung loves poking fun at Apple and their fans. It has been a big focus in their ad campaigns over the last couple of years and they've just done it again with their latest spot, titled "Wall Huggers".

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Movings/Shakings: 8 July

By , 2014-07-08 12:11:09

Industry happenings at Eleven PR, Hypermedia, New Zealand Symphony Orchestra, The Sweet Shop, MediaR, Zomato.

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Winning in real-life: Mark Pickering's experiential entry tips

By , 2014-07-08 12:05:48

As the gongs from the recent Cannes award nights get cleaned of their champagne and finally take their place in agency and client boardrooms across the country and a new round of New Zealand awards begins, Mark Pickering offers some tips on putting together an award-winning experiential entry. PLUS: three of his favourite experiential campaigns.

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Ghost cars

By , 2014-07-08 11:03:48

There was a lot of excitement when Google launched its prototype driverless car recently. But, as this impressive stunt for Hyundai shows, we already seem to have the technology.

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Wise Owl logo too funky not to tattoo

By , 2014-07-08 10:49:37

A new logo for Villa Maria's Wise Owl range has been given the nod of approval - a New World Stratford liquor manager is keeping it for life as a tattoo.

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