StopPress

Marketing, advertising & media intelligence

Article illustration

Neighbourly on hunt for councils to create community engagement

By , 2014-08-14 16:28:05

In moves parallel to Nextdoor in the US, Kiwi private neighbourhood website Neighbourly is shacking up with councils. Last month it signed an agreement with Rotorua District Council to be an official communications platform to complement existing channels, and Neighbourly says it’s in discussion with a further 26 around New Zealand.

Article illustration

IAB NZ ups its game with new standards and guidelines council

By , 2014-08-14 16:19:34

All around the world, the advertising cash is flowing online. But, in some cases, it's been proven to be flowing to the wrong places. The Interactive Advertising Bureau (IAB) in the US has been doing all it can to deal with sophisticated scams involving non-human traffic that are thought to be stealing billions from advertisers, and the New Zealand outpost is attempting to ensure its house is in order too with the formation of a new standards and guidelines council.

Article illustration

The Edge offers all-expenses paid trip to Rugby World Cup to two mates who exchange vows

By , 2014-08-14 15:28:02

Earlier this week The Edge was revealed as the brand behind Love You Man, a campaign that will undoubtedly ruffle the feathers of those with slightly more conservative views on the act of marriage. With the confirmation of Jay-Jay, Mike and Dom’s involvement came the announcement that the campaign forms part of a competition that will award a trip to next year’s Rugby World Cup to a pair of best mates who take their friendship to the next level by exchanging vows.

Article illustration

BBCA and Whybin\TBWA employ cutting edge fart insertion technology to draw attention to a serious issue

By , 2014-08-14 14:17:57

While Apple is busy showing off some of the esoteric ways you can use its smartphone, downloading an app that could make fart sounds is, for many, still one of the most attractive features of this technology. And Beat Bowel Cancer Aotearoa (BBCA) and Whybin\TBWA have decided to embrace the entertainment value of anal whisperings with bumsarefullofsurprises.org.nz, a website that lets the public add fart sounds to any YouTube video.

Article illustration

Interactive digital billboards launched in Auckland, designed to feature Kiwis' social media posts

By , 2014-08-14 13:08:10

Vodafone has collaborated with Image Centre-owned* digital media agency Ngage and APN Outdoor to launch a series of interactive LED billboards that members of the public will be able to engage with via their mobile phones. The content displayed on each of the three billboards, currently on display in Ponsonby, Eden Terrace and Parnell, is delivered in real time via Vodafone’s machine-to-machine technology, which negates the need for additional cabling and infrastructure.

Article illustration

Sush Mobile banks $1.9 million after acquisition, looks to expand into other markets

By , 2014-08-14 12:50:56

Mobile development company Sush Mobile kicked off in 2008 and quickly gained a solid reputation for its various apps and solutions. And just six years later it has been bought by Asia Pacific financial tech company Finzsoft for $1.9 million.

Article illustration

Stream wars: Freeview's Sam Irvine on the shift from broadcast to broadband

By , 2014-08-14 11:33:55

There's been plenty of discussion about the rise of subscription video ondemand services recently, with Spark's Lightbox getting set to launch, Sky announcing it is planning a new Netflix-type service and Slingshot offering a controversial workaround allowing Kiwis to access overseas providers. But sitting relatively quietly in the background is Freeview, which is now being used in 67 percent of New Zealand homes and is hoping to launch an ondemand service later in the year that will cater to the increasing number of New Zealanders with connected TVs. General manager Sam Irvine says it will offer "the seamless integration of linear broadcast TV and TV over the internet", so what does it mean for the gogglebox scene?

Article illustration

KiwiRail puts Kiwis in the driver's seat with Oculus Rift-powered campaign for National Rail Safety Week

By , 2014-08-14 11:13:59

For this year’s edition of National Rail Safety Week, KiwiRail and TrackSafe NZ have followed in the New Zealand Transport Association’s footsteps by launching a game to get their message across to the masses.

Article illustration

Calling all MENSA wannabes, train your brain

By , 2014-08-14 10:20:58

Mensa-wannabes rejoice – you can massage your neuroplasticity with a Mensa-supported Brain Training Zone by Russian cybersecurity company Kaspersky Labs. It's a site with hundreds of brain training games, puzzles and IQ tests "to get your cognitive thinking up to scratch".

Article illustration

Colenso develops innovative skateboard deck for Mountain Dew, hopes to capitalise on IP

By , 2014-08-13 16:45:36

Colenso BBDO has partnered with Mountain Dew to develop a novel range of skateboard decks that reveal a hidden message as the skater grinds away the bottom. And what makes this project even more interesting is that Colenso owns a share of the IP that comes with the innovation, meaning that the agency could stand to profit if the concept attracts interest from players in the skating industry (production company Finch officially owns the IP and Colenso shares in it).

Article illustration

Colin Craig explains his evocative campaign posters

By , 2014-08-13 13:32:00

Over the last few weeks the nation's political parties have been furiously hammering stakes into the ground in an effort to erect their campaign posters. And while most political ads feature smiling politicians with perfectly combed hair, the Conservative Party's Colin Craig has instead opted for a monochrome death stare for his campaign.

Article illustration

Huffington Post founder to speak in New Zealand, win a ticket to see her

By , 2014-08-13 12:17:44

Arianna Huffington, who in 2005 co-launched the Huffington Post, will be visiting New Zealand to attend a series of exclusive, invite-only events, including an evening dinner and a keynote address in Auckland on Friday 12 September. PLUS: win a ticket to see Huffington speak.

Article illustration

Best Awards 2014 finalists announced

By , 2014-08-13 12:13:15

The Best Awards finalists have been announced, with a bevy of great design from New Zealand and Australasia. The annual awards are organised by Designers Institute of New Zealand and names the very best in graphic, spatial, product and interactive design, awarding a coveted purple pin to the winner of each category. This year there was a strong involvement in getting Australian designers to enter, wanting to put a spotlight on Australasian design, and CEO of Designers Insitute of New Zealand Cathy Veninga says standards have remained high.

Article illustration

Home and hosed

By , 2014-08-12 18:18:19

Vine is still fairly nascent platform and, aside from V Energy, we haven't noticed a huge number of Kiwi brands using it too creatively. But, just a few spots further down the alphabet, Z Energy is giving it a crack and we enjoyed its attempt to draw attention to its super long hoses as part of its ZipThru campaign.

Article illustration

New World launches loyalty programme, but Countdown has 20-year headstart

By , 2014-08-12 16:45:24

Foodstuffs has collaborated with one-to-one agency JustOne to launch a new loyalty programme exclusive to New World. In the past, the company has relied on the Fly Buys reward scheme to give its customers added incentive to shop at the store, but Foodstuffs group general marketing manager Steve Bayliss says that it was time to develop something discrete. And while this is a novel move for New World, it comes well after Countdown first launched its loyalty programme in 1994.

Page 100 of 594

< Previous 1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   41   42   43   44   45   46   47   48   49   50   51   52   53   54   55   56   57   58   59   60   61   62   63   64   65   66   67   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129   130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   155   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180   181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   206   207   208   209   210   211   212   213   214   215   216   217   218   219   220   221   222   223   224   225   226   227   228   229   230   231   232   233   234   235   236   237   238   239   240   241   242   243   244   245   246   247   248   249   250   251   252   253   254   255   256   257   258   259   260   261   262   263   264   265   266   267   268   269   270   271   272   273   274   275   276   277   278   279   280   281   282   283   284   285   286   287   288   289   290   291   292   293   294   295   296   297   298   299   300   301   302   303   304   305   306   307   308   309   310   311   312   313   314   315   316   317   318   319   320   321   322   323   324   325   326   327   328   329   330   331   332   333   334   335   336   337   338   339   340   341   342   343   344   345   346   347   348   349   350   351   352   353   354   355   356   357   358   359   360   361   362   363   364   365   366   367   368   369   370   371   372   373   374   375   376   377   378   379   380   381   382   383   384   385   386   387   388   389   390   391   392   393   394   395   396   397   398   399   400   401   402   403   404   405   406   407   408   409   410   411   412   413   414   415   416   417   418   419   420   421   422   423   424   425   426   427   428   429   430   431   432   433   434   435   436   437   438   439   440   441   442   443   444   445   446   447   448   449   450   451   452   453   454   455   456   457   458   459   460   461   462   463   464   465   466   467   468   469   470   471   472   473   474   475   476   477   478   479   480   481   482   483   484   485   486   487   488   489   490   491   492   493   494   495   496   497   498   499   500   501   502   503   504   505   506   507   508   509   510   511   512   513   514   515   516   517   518   519   520   521   522   523   524   525   526   527   528   529   530   531   532   533   534   535   536   537   538   539   540   541   542   543   544   545   546   547   548   549   550   551   552   553   554   555   556   557   558   559   560   561   562   563   564   565   566   567   568   569   570   571   572   573   574   575   576   577   578   579   580   581   582   583   584   585   586   587   588   589   590   591   592   593   594   Next >