... the more people look like they did in the '80s, if these old Cadbury ads we were sent are any guide.
Who's it for: Monteith's by Colenso BBDO and Curious.
Why we like it: Nowhere near as much character as the last one, and the kind of classic overly earnest beer ad that Newcastle Brown Ale has been taking beautiful aim at recently, but it looks damn good and it's hanging on to its heritage by focusing on the West Coast connection.
Who's it for: Air New Zealand by True and Curious
Why we like it: A nice way to tie in the All Blacks sponsorship with the aviation institution that is the end of flight lolly. But, as one astute commentor pointed out, they missed a trick not calling it a lini-mint.
Who's it for: Burger Burger by MSS
Why we like it: A cool clip using the hyperlapse technique that gives a good indication of why it's become the hottest burger joint in Auckland.
Posted by TV One on Wednesday, April 1, 2015
Who's it for: TVNZ by Blacksand
Why we like it: With the 100th anniversary looming, Anzac tributes will soon be coming thick and fast, and the idea of 'letters from the past, delivered from the future' is a bit of a classic (ANZ has taken it one step further by asking Kiwis to find a connection with fallen soldiers). Check out all the stories here.