If you're anything like us, you're wondering how Tom Selleck got involved in shot put coaching, why staying on your bike while waiting for the lights to change isn't an Olympic sport yet, whether the Sunday Star Times cover was a casualty of coincidence or something more sinister, and what happened to Charlie Brooker to make him think the Olympics are better than they looked on the tin. You might also be wondering how an event like the Olympics develops its visual identity. Luckily, Design Boom has detailed the whole massive process to come up with a cohesive look for the games—and the pretty bloody impressive results—here.
Who's it for: Anchor NZ by Colenso BBDO and Flying Fish
Why we like it: Children have vivid imaginations capable of constructing stories that provide elaborate rationalisations for things that are obvious, and comparably boring, to adults. This again proved to be the case when Colenso BBDO handed the creative reins over to five-year-old Lila. And although the spot is very simplistic in its execution, the viewer can't help but be pulled into the far-fetched story of the Tooth Fairy.
Who's it for: Bigpipe by Tim Batt, Guy Montgomery and Tom Furniss
Why we like it: Since its inception last year, Bigpipe has been open in its pursuit for younger consumers. Everything from the no-limit structure of its broadband packages to the fact that it doesn't have a call centre has been shaped with the millennial in mind, and this is now also being reflected in its latest advertising effort, which serves up a delightfully juvenile assortment of random scenes.