If you're anything like us, you're wondering how Tom Selleck got involved in shot put coaching, why staying on your bike while waiting for the lights to change isn't an Olympic sport yet, whether the Sunday Star Times cover was a casualty of coincidence or something more sinister, and what happened to Charlie Brooker to make him think the Olympics are better than they looked on the tin. You might also be wondering how an event like the Olympics develops its visual identity. Luckily, Design Boom has detailed the whole massive process to come up with a cohesive look for the games—and the pretty bloody impressive results—here.
Who's it for: Vodafone by FCB and Revolver
Why we like it: Vodafone has shifted from actor James Rolleston and introduced new four-legged protagonist called Piggy Sue. The new ad is a nice change in direction for the telco and helps to showcase the full reach of its network across the country. This spot also gets extra points for taking the telco conversation out of Auckland and for not featuring any spinning smartphones.
Who's it for: DB Export by Colenso BBDO
Why we like it: DB puts beer at the centre of all the great feats ever accomplished in history in a quirky ad for its Export range. And while the historical facts depicted in the ad are unlikely to pass a Google fact check, the spot certainly does give beer drinkers a new excuse to hang out with their mates for a few drinks.
Who's it for: Ssangyong by Moon Media
Why we like it: Leigh Hart and his comedic crew at Moon Media lent their talents to this Ssangyong spot and in the process poked a few satirical jabs at the creative process in the ad industry. And while they are clearly taking the piss, they also tied a clever semordnilap (albeit with one missing letter) into the creative to link it back to the vehicle they were paid to promote.