Marketing, advertising & media intelligence

Vodafone vs. Telecom: who's out-communicating who?

Vodafone vs. Telecom: who's out-communicating who?

With the country's two biggest telcos each releasing big new brand campaigns at the same time, we thought we'd compare and contrast some of the follow up work. So, dear StopPress friends, who do you think is winning the communications battle at this early stage? 


Everyone's favourite boy was introduced to New Zealand last week in DraftFCB's big 'Do Your Thing Better' TVC and James Rolleston has kept things ultra fresh and cheeky with a series of ten second spots showcasing a selection of mobile apps (extra points for the pie sandwich, a University of Otago staple). There's also some instore and print activity, with work focusing on New Zealanders' favourite 30 things to do


After the lovable rogue and his turtle mate made themselves known, Telecom and Saatchi & Saatchi released a few more spots promoting its pre-paid and broadband deals. And a new business-focused effort launched this week.

And there's also been a bit of a rebrand for the smartphone network. 

Credits for Vodafone stings: 

Client: Vodafone New Zealand

Agency: Draft FCB, Auckland

Group Executive Creative Director Australasia: James Mok

Executive Creative Director: Regan Grafton

Writers: Matt Williams

Art Director: Freddie Coltart

Head of TV: Esther Watkins

Agency Producer: Pip Mayne / Casey King

Head of Client Service: Fleur Head

Group Account Director: Karla Fisher

Graphics: Reuben Boey

Film Company: Kontent

Director/Producer: Simon Mark-Brown

DOP: Sigi Spath

Editor: Betrand Remaut

Sound design & Mix: Dan Nathan, Liquid

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