If you’ve been losing sleep lately, it probably has something to do with the thought of missing out on attending the event second in glamour and prestige only to the Academy Awards, the TVNZ-NZ Marketing Awards. If you haven’t purchased your tickets yet and fancy your hand at winning one, it’s time to stick your nose out. We want to know, if this year’s trophies were embossed with a scratch and sniff that revealed the smell of marketing, what would that smell be? The best answer wins a ticket to the awards, valued at $245.
Who's it for: Anchor NZ by Colenso BBDO and Flying Fish
Why we like it: Children have vivid imaginations capable of constructing stories that provide elaborate rationalisations for things that are obvious, and comparably boring, to adults. This again proved to be the case when Colenso BBDO handed the creative reins over to five-year-old Lila. And although the spot is very simplistic in its execution, the viewer can't help but be pulled into the far-fetched story of the Tooth Fairy.
Who's it for: Bigpipe by Tim Batt, Guy Montgomery and Tom Furniss
Why we like it: Since its inception last year, Bigpipe has been open in its pursuit for younger consumers. Everything from the no-limit structure of its broadband packages to the fact that it doesn't have a call centre has been shaped with the millennial in mind, and this is now also being reflected in its latest advertising effort, which serves up a delightfully juvenile assortment of random scenes.