If you’ve been losing sleep lately, it probably has something to do with the thought of missing out on attending the event second in glamour and prestige only to the Academy Awards, the TVNZ-NZ Marketing Awards. If you haven’t purchased your tickets yet and fancy your hand at winning one, it’s time to stick your nose out. We want to know, if this year’s trophies were embossed with a scratch and sniff that revealed the smell of marketing, what would that smell be? The best answer wins a ticket to the awards, valued at $245.
Who it's for: Sky by DDB and the Sweet Shop
Why we like it: strong story-telling, beautiful cinematography and a perfect catchphrase combine in this spot to give a stunning visual representation of the sense of freedom that Sky is attempting to relay. And while the ad is being used to promote the updates to the Sky TV on-demand offering, the metaphor used could just as easily be applied to other areas of the viewers' lives.
Who it's for: the Health Promotion Agency by FCB and Robbers Dog
Why we like it: FCB does a brilliant parody of the infomercial tropes of omniscient narrators and people just generally being very bad at everyday things. And while this isn't a TVC, the series of three clips released online have provided an entertaining extension of a campaign that aims to make water an acceptable option at the bar.
Who it's for: Air New Zealand by Host and Two Bearded Men
Why we like it: Air New Zealand tugs at the heartstrings with a Christmas spot that gives a few Kiwis kids living in rural New Zealand a bit of Christmas magic. The general mood of this feel-good spot is perfectly captured by the young girl who says: "This is the best day of my life."