Youtube VideoAfter seeing this classic ad for Hudson Toffee Pops as a young chap at some stage in the early '90s, I, like many of the nation's children, instantly developed a crippling fear of red couches and watching it now brings back extremely painful memories. That's not true, but reliable informants have reliably informed us that the rather artistic male lead is an ad man of some repute. So the first person to tell us who it is will get a copy of Martin Lindstrom's Brandwashed.
Who it's for: Sky by DDB and the Sweet Shop
Why we like it: strong story-telling, beautiful cinematography and a perfect catchphrase combine in this spot to give a stunning visual representation of the sense of freedom that Sky is attempting to relay. And while the ad is being used to promote the updates to the Sky TV on-demand offering, the metaphor used could just as easily be applied to other areas of the viewers' lives.
Who it's for: the Health Promotion Agency by FCB and Robbers Dog
Why we like it: FCB does a brilliant parody of the infomercial tropes of omniscient narrators and people just generally being very bad at everyday things. And while this isn't a TVC, the series of three clips released online have provided an entertaining extension of a campaign that aims to make water an acceptable option at the bar.
Who it's for: Air New Zealand by Host and Two Bearded Men
Why we like it: Air New Zealand tugs at the heartstrings with a Christmas spot that gives a few Kiwis kids living in rural New Zealand a bit of Christmas magic. The general mood of this feel-good spot is perfectly captured by the young girl who says: "This is the best day of my life."