Marketing, advertising & media intelligence

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Vodafone and DraftFCB blast off

By , 2012-05-31 23:05:55

After officially winning the Vodafone account at the end of February, DraftFCB has sent some of its first work into the wild, with one simple retail ad for "the nakedest ever broadband deal" and another slightly more out-there idea—quite literally—for the launch of the Samsung Galaxy S III. 

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Going through the motions: V and Colenso harness human energy for hi-tech musical project

By , 2012-05-31 21:34:44

New Zealand is one of the only markets in the world where Red Bull isn't the number one energy drink. That title is held by Frucor's V, and it got there through a combination of savvy NPD and a series of brilliant campaigns. Given what's come before, it's always going to be a challenge to raise the bar creatively, but Colenso BBDO and Frucor have given it a good nudge with their latest effort, the V Motion Project. 

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Stop, Donna time: NZTA moves from mates to mums with Legend follow-up

By , 2012-05-31 04:51:05

Shared responsibility is an increasingly important part of the road safety programme, as evidenced most recently with the hugely successful Ghost Chips campaign, which, for the first time, specifically targeted young Maori and used humour to equip them with the tools required to speak up when one of their mates was too drunk to drive. And NZTA, Clemenger BBDO and The Sweet Shop have followed up that pop cultural phenomenon with a new campaign that tries to convince family members to do the same.

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'Because not everything is better in front of a crowd'

By , 2012-05-30 23:58:28

Colmar Brunton has just released some survey results that show 60 percent of New Zealanders follow a brand on social media and more than two thirds think a social media presence adds to the brand's appeal. But what those consumers say when they're talking to those brands is another, very different question. So we thought we'd republish a column by The Research Agency's Andrew Lewis that ran in the last issue of NZ Marketing and detailed the interesting results of a survey on how people interact with brands on social media. 

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They like you, they really like you: Colmar Brunton survey shows social media is 'good for business'

By , 2012-05-30 23:44:47

Kiwis of all ages are prolific users of social media but, according to a recent Colmar Brunton survey, it’s not just to keep up to date with family and friends. Nearly 60 percent of Kiwis follow at least one brand and over one third (37 percent) say a social media presence makes a brand more appealing to them. 

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MediaWorks cuts CBS ties, Prime takes up the slack

By , 2012-05-30 22:36:27

MediaWorks TV has confirmed it will be not be renewing its output deal with CBS and is instead shifting the funds into the creation of local content. And Sky's free-to-air channel Prime has taken over the rights and signed up for its first ever output deal. 

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Westpac and DDB make it official

By , 2012-05-30 21:22:09

We called it in late April, and now the official word is out: Westpac New Zealand has appointed DDB Group as its sole creative advertising agency.

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The day the news didn't die

By , 2012-05-30 03:12:46

Newspapers, according to the latest readership and circulation figures, are still holding on and, in some rare cases, adding readers. So why, when the commonly held view is that newspapers are dead—or at least dying—does New Zealand appear to be bucking an international trend?

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The Collective ups its social status with international accolade

By , 2012-05-30 01:06:17

Auckland-based dairy producer The Collective has embraced social media as its major marketing channel in an effort to better connect with its 'herd' and, in many cases, get them to assist with product creation. And that strategy has been vindicated, not just because it is one of the fastest growing companies in New Zealand, but because it was also named as the first and only New Zealand brand to feature in The Social Brands 100 list—"the authoritative ranking of brands leading the way in the social age"—coming in at number 57 ahead of brands like Dell, Groupon and Intel. 

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Tourism Fiji finds its Sparks

By , 2012-05-29 22:48:08

We wrote about Colenso's win of the Tourism Fiji account back in early April, and the island nation has added another Kiwi agency to its roster after Auckland-based full service web agency Sparks Interactive was named as its new website partner. 

Flowers, dolphins and pop-ups

By , 2012-05-29 04:08:48

Who's it for: Sony by Frontage, Flying Fish and Blockhead Why we like it: 'Tis a beautiful piece of film, with New Zealand in a starring role. David Attenborough himself would probably rather stay inside to watch nature than venture into the real world after seeing this ...

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Movings/Shakings: 29 May

By , 2012-05-29 03:52:25

Adam Good returns to the region, Y&R bolsters its Welly offering, prodigal Prodigy returns, Unlimited chooses its new editor, AWARD school opens for its second year of business in New Zealand, Eleven PR loses one of its flock to Mt Maunganui, and TVNZ names its Olympic team. 

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Nature TV: Kiwi connection goes bush for Sony's CG epic

By , 2012-05-29 03:03:42

Sony has a history of making beautiful ads to sell its TVs, with bouncing balls, paint and rabbits all clocking up millions of views on YouTube. And Flying Fish director Luke Savage and local effects house Blockhead have built on that tradition with a brilliant TVC for agency Frontage Inc in Japan to promote the qualities of Sony's X-reality picture engine. 

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O'Brien goes to the head of TVNZ sales table

By , 2012-05-29 02:23:21

After the defection of  TVNZ's ex-head of sales and marketing Paul Maher to MediaWorks recently, general manager of media solutions Jeremy O’Brien has taken over half of that role and been announced as the new head of sales.

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Special Group's Semi-Permanent manifesto

By , 2012-05-29 01:51:41

Special Group is the first New Zealand ad agency ever to be asked to talk at the Semi-Permanent creativity conference, which packed out the Aotea Centre in Auckland for a few days recently and featured headline acts like New York artist Ron English, UK digital agency Hi-Res, San Francisco-based Industrial Light & Magic and Wallpapermagazine. The local lads opened proceedings in front of around 2000 people with a talk centred around the eight things they do to make their work more effective that showcased the diverse range of work they have produced over their four years of existence—including the Best Award-winning packaging work for ecostore and the 2011 AXIS-award winning AXIS opening film. So here's a summary of their presentation.

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