As a way to showcase the mass of multi-media content Getty Images now has on offer, it runs an annual—and global—competition called Mishmash that challenges creatives, filmmakers, mini-documakers and anyone with a vision or idea to create short stories, video art or music videos using a mix of high res video, stills and music from the Getty library. And Kiwi entrants Marcia Hawira and Shay Morris took first prize in the Asia Pacific section for their video Natalia.
"We are a couple of Kiwi chicks that know everything about nothing and nothing about everything. Inspired by film. Thank you to Gettys images it's been sweet as," it says on their entry page.
In This Shop, which explores the place of a local business in modern day American society and is set to a poem by Mark Anthony Thomas, was awarded the Global Grand Prix and America's title, which chairman of the jury and R/GA, chief creative officer, Nick Law described as “beautifully modulated, intimate and simple".
Blake Dixon from the United Kingdom took the Europe and Middle East prize for The Newton N. Minow Experience and Bartolome Barrero from Spain received 3550 votes and took the people's choice prize for Mother Nature.
In addition, a local prize was awarded to Elsbeth Everest for the best entry received in Australia/New Zealand for Bubble Wrap, a mockumentary about the 1950s invention.
“Once again we have had an overwhelmingly positive response to Mishmash, which never fails to produce work that both inspires and surprises us," says Andrew Saunders, senior vice president, creative content, Getty Images. "The high calibre of films really showcases our creative and engaging content and we feel that the shortlisted entries demonstrate the evolution of video and media as a growing and highly engaging communication platform. A huge congratulations to all of our winners.”
Getty Images received over 300 submissions from creatives in over 50 countries, an increase of 250 percent compared with the 2010 competition.
New for 2012, Mishmash entrants were able to choose to enter one of three categories: short story, music video or video art. Each film, which needed to be between one and three minutes long, was created using Getty Images video, music and imagery content.
The competition, which ran for two months, was judged by 29 of the world’s leading music, technology and film production professionals.