Marketing, advertising & media intelligence

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Colenso ties up McLeish

By , 2012-03-30 00:53:51

Colenso's ex head of planning James Hurman sailed away to China recently, and Colenso BBDO has named Andy McLeish, who has been acting head of planning over the past month, as his replacement.

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NZRU sniffs success with fragrant new brand extension

By , 2012-03-30 00:35:48

Beyoncé, Britney, the Beckhams... All around the world, celebrities endorse perfumes—and, increasingly, sell their own. We can't think of too many Kiwi stars spruiking fragrances at present, but that looks set to change soon because we've learned the NZRU is set to launch its own scent called Scrummâge. 

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State and Colenso sing in the face of adversity

By , 2012-03-29 23:58:57

State Insurance went large in 2010 year when it launched its 'Love your Stuff' positioning with the 'My Favourite Things' campaign. And Colenso BBDO has taken that musical approach even further for the next iteration with a big new TV and radio campaign showing how quickly State can get things back on track. 

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AA Insurance swaps one biggun' for two indies—UPDATED

By , 2012-03-29 23:35:52

AA Insurance has said adios to Ogilvy and appointed Special Group and direct and digital specialists Twenty following a competitive RFP and a rigorous two month pitch process. 

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Retro icon launches Fly Buys Facebook frenzy

By , 2012-03-29 23:06:22

Social media means friends appear to have turned into a commodity to be crowed about these days. And, thanks to an original 1974 Volkswagen Kombi van, Fly Buys managed to increase its Facebook fan base ten-fold in December, with a total of 55,000 likes in three weeks (up from 5,500) through its ‘Dream Machine’ promotion, a finalist in the 2012 CAANZ Media Awards.

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Hairy nek dumpling minnit: Mojo tyros win annual Orca gongs with low-fat Subway spots

By , 2012-03-29 22:00:42

A galaxy of stars/people with faces for radio gathered at Atico Cocina in Auckland yesterday to listen to the year's best radio ads. And, like last year, when Murray Watt from DraftFCB took both the Grande Orca and the people's choice awards, and the year before that, Publicis Mojo's Hadleigh Sinclair and Jack Delmonte walked away with both prizes, a giant cheque and a trip to the Cannes Lions for a very funny Subway campaign that detailed fat-related afflictions such as double chins, cankles and bingo wings. 

Directing! Tweets! Mr T! Flirting! Will Ferrell/Ron Burgundy! Inside adland! Construction! Kiev! Laffs!

By , 2012-03-29 20:30:17

A call for entries like you've never seen (given it's about a fastidious porn director, let's call it mildly not safe for work). Celebrities read tweets about themselves. Mr T gets his sell on for Old Navy. Axe embraces ...

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Like Father, like Son

By , 2012-03-29 08:01:16

One of the best e-things we saw last year was If Historical Events had Facebook Statuses. And TBWA\ has taken a leaf out a similar book and embraced social media for St Matthew in the City's 'traditional' Easter billboard. 

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Quickflix streams ahead

By , 2012-03-29 01:12:32

As of tomorrow, New Zealanders will have another option for viewing, with Australian movie and TV subscription service Quickflix launching and ISPs Slingshot and Orcon unmetering the new offering. 

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Suits off, grooves on: Hallensteins and Mojo raunch it up with new campaign

By , 2012-03-28 23:49:37

Hallensteins has been trying valiantly to add some coolness to the brand in recent years. And, if the much improved first half results for parent company Hallenstein Glasson are anything to go by, that approach is working. But its latest ad, The Power of the Suit, which was made by Publicis Mojo and directed by new Thick as Thieves recruit Jae Morrison, is easily its edgiest yet.

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What's your beef, vegos?—UPDATED

By , 2012-03-28 23:13:50

Pak N Save's Stickman is a cheeky wee chappy. And he recently peeved off a few militant vegetarians and upholders of political correctness with a recent Meat Week ad. But rather than bow down to the vocal minority, as often seems to be the case these days, DraftFCB and Foodstuffs had a bit of fun instead and decided to placate the flesh avoiders with a modified version.

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Brace for impact: it's consumers vs the industry in Annual Ad Impact vote

By , 2012-03-28 22:09:24

In an effort to reward the ads that worked hardest—and the agencies responsible for them—we kicked off the Ad Impact Awards with Colmar Brunton early last year. Between February 2011 and February 2012, approximately 4000 Kiwi consumers were asked four key questions via an online panel about the new TV campaigns that had aired that month: did you notice it? Did you know who it was for? Did it engage you, stand out and arouse your interest? And how did you feel or act after seeing it? We focused on brand building ads, rather than those communicating special offers, and the results were then compared to Colmar Brunton's vast normative database, which is based on the more than 72,000 ads that have been tested around the world over the past 30 years. The six ads below were at the top of the pile, and we will announce the overall winner next week. But we thought we'd try a bit of an experiment first to see if the opinions of the industry folk matched the opinions of the consumers. So help us out and pick the ad you think got the most bang for the advertiser's buck.

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Meet the locals: Sky starts blowing its Kiwi trumpet with new sports campaign

By , 2012-03-28 04:50:42

While the vast majority of Sky TV's content comes from overseas, a lot of the content on its sport channels is produced "in New Zealand, for New Zealand". And, in an effort to localise the brand a bit more and reflect the pride felt by the crews that make it, DDB and Flying Fish have created a series of sports-related vignettes to run at the end of the local productions. 

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Selling more, buying less: Patagonia's boldness of brand

By , 2012-03-28 03:20:15

Last year outdoor apparel brand Patagonia took out a full-page ad in the New York Times and other papers for Black Friday and Cyber Monday—the days around Thanksgiving that get the tills ringing loudest for US retailers—with the bold headline 'DON’T BUY THIS JACKET'. Urging consumers to buy only after making a considered choice was obviously a risky move, but despite this, its sales were still up 28 percent on Cyber Monday. And, according to chief executive Casey Sheahan, who was speaking at the Better By Design CEO summit in Auckland today, this bold attitude permeates the brand.

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Creating better work stories: how creative PR is doing the business

By , 2012-03-28 01:40:54

More than 190 people from across the marketing community heard from an impressive list of speakers about how creative PR ideas can achieve business goals during the International PR Forum put on by the CAANZ Marcomms Leadership Group in Auckland last Wednesday. So here's a rundown on all the good stuff. 

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