Marketing, advertising & media intelligence

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Ads@6: 26 December 2011 - 26 February 2012

By , 2012-02-29 23:13:32

January was largely dominated by car ads with Jeep, Kia, Toyota, Volkswagen, Peugeot, Mazda, Holden, Nissan, Skoda and Ford all sharing screen time. There were the inevitable 'Back to school', Waitangi Day, and Valentine's Day offerings.. no real surprises there... although artist Dick Frizzell popping up as an ambassador for the 2012 New Zealand Olympic Team, now that's a surprise. 

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Better out than in: Outward Bound kicks off its 50th with TV push

By , 2012-02-29 21:23:36

Outward Bound is celebrating its 50th anniversary this year. So, to mark the occasion and show how the organisation has been unlocking Kiwi potential for 50 years, two 15 second TVCs—one aimed at those aged 18-26 years and another targeting those over 27—have set off on a journey of their own.  

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Grafton goes Draftin'—UPDATED

By , 2012-02-29 21:07:59

DraftFCB saw its creative director Chris Schofield take up a role with DDB in October last year, following on from Justin Mowday's shift there a year or so before. And, in the latest example of the ongoing inter-agency hostage swapping saga, DDB's deputy creative director Regan Grafton has joined the fray as joint executive creative director with Tony Clewett. Executive creative director James Mok will become group ECD of Australasia. 

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No agencies, no models: Working Style's daring DIY campaign

By , 2012-02-29 05:05:39

Working Style is experiencing a lot of success with its savvy new advertising campaign 'They’re Wearing Our Gear Here’. Its latest print ad came third in the January/February round of prestigious Glossies, beating some of the country's top agencies. You would expect a campaign like this to come from a top creative advertising, but Working Style is bucking the trend with this one. Warning: the following material could make agencies very, very afraid.

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BNZ keeps the change flowing as creative account goes up for review

By , 2012-02-29 04:24:14

On February 17, after a regional alignment saw SparkPHD take up the ANZ account and resign BNZ, we mentioned that rumours about a change of creative pants for the bank also appeared to be gathering steam. And it made the call this morning to put the account up for review, with the incumbent, Sugar, deciding not to participate. 

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Data, data everywhere, but nothing worth a drink

By , 2012-02-29 02:33:38

“And the winner is... no one.” That was the result for the top prize at this year's Nexus Awards after the judges scratched their data-weary heads and decided New Zealand’s best data work wasn’t good enough to justify the big prize. There was lots of talk about standards to maintain and excellence required and all the rest of it. But the bottom line is: we went backwards. We all got together to celebrate the best data thinking of 2011 and our standout result was “please try harder”.

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FOUR's home of not rugby wins Glossies

By , 2012-02-28 23:23:14

The January/February round of voting for The Glossies has been tabulated, and FOUR's Home of NOT Rugby in ACP's Metro, cooked up by FOUR and Special Group, has taken top honours with 27 percent of the vote. Yellow Pencil BrandSharp's effort for Red Paris in NZ Marketing got them tantalisingly close, with 26 percent, and Chris Dobbs was third for Working Style in Metro (10 percent). That's two in a row for Special Group...

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Big drives off with a double as Motorcorp shares the love

By , 2012-02-28 00:51:42

In a slightly unusual move, Motorcorp Distributors Limited has appointed Big Communications as its agency partner on the Land Rover and Jaguar brands while allowing it to maintain its existing relationship with Škoda. The other two Motorcorp brands, Renault and Volvo, will remain with Publicis Mojo, which was awarded the business in March last year, and media planning and buying for all four brands will stay with ZenithOptimedia.

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Yellow significantly shrinks staff numbers as digital dogs keep barking

By , 2012-02-28 00:07:49

As the focus continues to shift to online products like YellowToolbox, the print bell continues to toll at Yellow Pages, which has announced it will lay off around 20 percent—or 125—of its staff, primarily from the sales department. 

Crackers and Tiki Taane

By , 2012-02-28 00:02:54

Who's it for: Mercury Energy by TBWA\Tequila Why we like it: It's the talented Tiki Taane, and with profits from his song going to Starship Children's Hospital what's not to like? That and the goofy Footrot Flats-esque mixture of animation and reality. Youtube ...

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Creo gets Hotwired

By , 2012-02-27 23:21:18

Global integrated PR and communications agency Hotwire has rebranded its New Zealand operation Creo to bring it under the family name.

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Aegis cuts ribbon on expanded Kiwi business as Mitchells officially moves in with Carat

By , 2012-02-27 23:06:07

UK-based Aegis Media, "the world's fastest growing marketing communications group", bought Mitchell Communication Group in June last year for AU$363 million. And Carat and Mitchell have now officially been brought together in New Zealand, with around 70 staff from a variety of businesses now beavering away in a new Parnell office. 

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Tiki Taane's good energy

By , 2012-02-27 23:00:45

Mercury Energy is celebrating New Zealand's "good energy" in its latest TVC. Tiki Taane has that in spades, and has happily lent his talent to the ad, which was made by TBWA\Tequila, with the Always On My Mind singer recording a new version of Over the Rainbow and donating all proceeds from the sale of it to Starship Hospital. What a good country!

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DraftFCB keeps walking the walk with persuasive Koru Lounge campaign

By , 2012-02-27 22:11:39

One of the great ironies of the advertising industry is the fact that advertising agencies, despite dispensing plenty of advice to their clients about the need to continue spending up large (especially during a recession), rarely advertise themselves. But DraftFCB has been the exception to that rule in New Zealand in recent years and it caught our attention with a campaign that showed off some of its remarkable powers of persuasion in Air New Zealand's Koru lounges.

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It lives! TVNZ and NZ on Air breathe new life into NZ's Got Talent

By , 2012-02-27 21:41:21

As an array of talent shows fill our screens, the sound of wannabes is nigh-on inescapable. But whatever your opinion on the worth of such content, there's no denying they're popular. And TVNZ is planning to add to the melee with a multi-million dollar local production of NZ’s Got Talent that will screen on TV ONE. 

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