Despite tough times for print, newspapers remain close to Kiwis hearts, even when they’re overseas. Special Group has followed up its Kiwis Together campaign with a full page ad encouraging readers to fold up the newspaper, pop a message on it, and send it to a Kiwi overseas – so they could read enjoy it just as if they were back home in NZ. Alternatively it could be sent to an Aussie mate.
"We set out to find an emotionally engaging idea and we sure got one – the feedback we've got from people who sent and received the newspapers was just incredible" says Jenny Stiles, NPA business & marketing manager.
"Special presented us an innovative and original campaign where the thinking was definitely global" said Scott Livingston of NZ Post. "Naturally we were keen to help in any way we could".