Greetings from the remains of The Media Dept. Appreciate you advising that Stacey and I are safe and well and trucking on. Our building at Ground Zero was actually a damn good place to be. Whilst it may be very old, the complete refurbishment two years ago has meant it is as strong a place as any and stood up well enough for me to (stupidly?) race back in and get mobiles and the laptop! But the devastation in our area at High/Lichfield/Manchester is massive and unfortunately a lot of people will have perished around us.
We have had a number of wonderfully kind offers of assistance from up north and sincerely appreciate these. We’re holding up well but much of the worst news is clearly yet to come.
I can be contacted on mobile – 021 981-645 – and my email is now back up and running.
Who's it for: Vodafone by FCB and Revolver
Why we like it: Vodafone has shifted from actor James Rolleston and introduced new four-legged protagonist called Piggy Sue. The new ad is a nice change in direction for the telco and helps to showcase the full reach of its network across the country. This spot also gets extra points for taking the telco conversation out of Auckland and for not featuring any spinning smartphones.
Who's it for: DB Export by Colenso BBDO
Why we like it: DB puts beer at the centre of all the great feats ever accomplished in history in a quirky ad for its Export range. And while the historical facts depicted in the ad are unlikely to pass a Google fact check, the spot certainly does give beer drinkers a new excuse to hang out with their mates for a few drinks.
Who's it for: Ssangyong by Moon Media
Why we like it: Leigh Hart and his comedic crew at Moon Media lent their talents to this Ssangyong spot and in the process poked a few satirical jabs at the creative process in the ad industry. And while they are clearly taking the piss, they also tied a clever semordnilap (albeit with one missing letter) into the creative to link it back to the vehicle they were paid to promote.