Greetings from the remains of The Media Dept. Appreciate you advising that Stacey and I are safe and well and trucking on. Our building at Ground Zero was actually a damn good place to be. Whilst it may be very old, the complete refurbishment two years ago has meant it is as strong a place as any and stood up well enough for me to (stupidly?) race back in and get mobiles and the laptop! But the devastation in our area at High/Lichfield/Manchester is massive and unfortunately a lot of people will have perished around us.
We have had a number of wonderfully kind offers of assistance from up north and sincerely appreciate these. We’re holding up well but much of the worst news is clearly yet to come.
I can be contacted on mobile – 021 981-645 – and my email is now back up and running.
Who's it for: Anchor NZ by Colenso BBDO and Flying Fish
Why we like it: Children have vivid imaginations capable of constructing stories that provide elaborate rationalisations for things that are obvious, and comparably boring, to adults. This again proved to be the case when Colenso BBDO handed the creative reins over to five-year-old Lila. And although the spot is very simplistic in its execution, the viewer can't help but be pulled into the far-fetched story of the Tooth Fairy.
Who's it for: Bigpipe by Tim Batt, Guy Montgomery and Tom Furniss
Why we like it: Since its inception last year, Bigpipe has been open in its pursuit for younger consumers. Everything from the no-limit structure of its broadband packages to the fact that it doesn't have a call centre has been shaped with the millennial in mind, and this is now also being reflected in its latest advertising effort, which serves up a delightfully juvenile assortment of random scenes.