Greetings from the remains of The Media Dept. Appreciate you advising that Stacey and I are safe and well and trucking on. Our building at Ground Zero was actually a damn good place to be. Whilst it may be very old, the complete refurbishment two years ago has meant it is as strong a place as any and stood up well enough for me to (stupidly?) race back in and get mobiles and the laptop! But the devastation in our area at High/Lichfield/Manchester is massive and unfortunately a lot of people will have perished around us.
We have had a number of wonderfully kind offers of assistance from up north and sincerely appreciate these. We’re holding up well but much of the worst news is clearly yet to come.
I can be contacted on mobile – 021 981-645 – and my email is now back up and running.
Who it's for: Sky by DDB and the Sweet Shop
Why we like it: strong story-telling, beautiful cinematography and a perfect catchphrase combine in this spot to give a stunning visual representation of the sense of freedom that Sky is attempting to relay. And while the ad is being used to promote the updates to the Sky TV on-demand offering, the metaphor used could just as easily be applied to other areas of the viewers' lives.
Who it's for: the Health Promotion Agency by FCB and Robbers Dog
Why we like it: FCB does a brilliant parody of the infomercial tropes of omniscient narrators and people just generally being very bad at everyday things. And while this isn't a TVC, the series of three clips released online have provided an entertaining extension of a campaign that aims to make water an acceptable option at the bar.
Who it's for: Air New Zealand by Host and Two Bearded Men
Why we like it: Air New Zealand tugs at the heartstrings with a Christmas spot that gives a few Kiwis kids living in rural New Zealand a bit of Christmas magic. The general mood of this feel-good spot is perfectly captured by the young girl who says: "This is the best day of my life."