Marketing, advertising & media intelligence

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Tourism sector sees more $$$ symbols

By , 2010-10-28 22:12:09

With Tourism New Zealand’s campaigns to China, Japan, Australia, the UK, USA and Germany now firmly unleashed, comes good news for New Zealand’s tourism market, with fresh figures from the Tourism Satellite Account: 2010 showing spending by international tourists in New Zealand increased 1.6 percent ($149 million ...

Sexy pies! Stars! Personal finance! Yogurt rap! Billboard wars! Other things!

By , 2010-10-28 19:30:57

Mrs Mac, like you've never seen her before. The big new Nike commercial from Wieden + Kennedy that finds out what it's like to be loved/hated b-ball behemoth LeBron James (and it's almost like a wordier, more earnest version of the 'Write the ...

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Cycling publication crashes while the wheels of another spin into action

By , 2010-10-28 04:31:58

The wheels of change seem to have been spinning in opposite directions in New Zealand’s bike industry, with online cycle magazine announcing its retirement last week and Spot On Publications this week announcing the launch of New Zealand’s first dedicated road cycling magazine, New Zealand ...

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Kiwis hungry for a slice of yuletide yeastiness

By , 2010-10-27 23:38:09

As the UK plunges into the depths of a freezing, grey winter, tonnes of Kiwi’s look as if they want to give it up, opting instead for beaches, BBQ’s and that season called summer. Marmite’s Bringing Home the Kiwis competition, which will bring home 100 Kiwis for ...

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'Tis the season for ice creamy cohesion

By , 2010-10-27 20:00:17

Next year is the 75th anniversary of Tip Top. So, as part of the celebrations that are sure to come in the new year (and to herald the arrival of the prime time ice cream consumption period sometimes known as summer), Colenso BBDO and up and coming Sweet Shop directors Mark Albiston and Louis Sutherland have gone to town—and country—and made eight almost documentary style, nostalgia-inducing commercials that are filled to bursting with all the ingredients of the classic Kiwi summer.

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Home is where the Speight's is

By , 2010-10-27 02:50:08

It's that time of year again: Sausages are consumed voraciously, jandal-adorned feet almost instantly become sunburned, refreshing beverages are sought and summer advertising campaigns are released. And, following on from the man-heavy launch spot for the new Ranfurly Frontier lager a few weeks back, Lion Nathan and Publicis Mojo have also entered the masculine mainstream beer fray with a new number for Speight's, which documents a rather urban Southern Man's domestic journey to dish out a few cold Gold Medal Ales to the boys.

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Ads@6: 19 — 25 October

By , 2010-10-27 02:02:43

In this edition of Ads@6, there's one dominant and quite unusual theme, with Countdown continuing to go for the media jugular and blast everyone for two minutes (but only on ONE) with its 'Meet the Colemans' soap launch, its Richard Till spots and a few other Countdown-related comms.

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I think we're going to have to start seeing other agencies...

By , 2010-10-27 00:46:49

"They are a Saatchi client, they are a Colenso client, they are a DDB client". I hear this all the time from ad agencies and I hate to break it to you, but the deep romance you have with your peacock, trophy brands is often not reciprocated.

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MSN weighs up the opt-ins

By , 2010-10-27 00:24:57

Following on from requests from local advertisers and in an effort to replicate the success of parent ninemsn’s opt-in email initiatives, MSN New Zealand has released a new service called Hotmail Featured Offers that allows advertisers to promote their wares to local Windows Live Hotmail users.

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The milkman returneth

By , 2010-10-26 22:52:57

The last time we heard from the Toot Group they were trying to spread the meaty truth and destroy the sausagey lies as part of a campaign for Harrington's Sausages (in fact, the 'Know Your Sausage' poster made as part of the Sausage Awareness Week still hangs proudly from the StopPress walls). And now the gang is back with some more good work for The Trusty Delivery Co., a new grocery service modelled on a successful business in Australia that is aimed at busy, environmentally conscious shoppers who can't be arsed going to the supermarket.

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Imitation or inspiration?

By , 2010-10-26 22:47:20

There's always plenty of discussion in the ad industry as to where the line between plagiarism and creative inspiration is drawn. TV3 has felt the cool accusatory breeze a couple of times this year with some of its promotional work. And, after Colenso discovered two of its Vodafone commercials ...

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Curl reigns supreme at The Maggies

By , 2010-10-26 20:26:04

A relative outsider has stormed through the pack to take out the supreme award in the inaugural New Zealand edition of The Maggies, with the January 2010 issue of women's surf and snow magazine Curl beating out the big boys to take Magazine Cover of the Year.

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PMP your unaddressed mail ride

By , 2010-10-26 03:39:54

For all those looking for some insight into the latest global trends in the realm of unaddressed mail and catalogues, the ‘International Catalogue Exhibition’, which is sponsored by PMP Distribution, is being held over three days (26-28 October) at Auckland’s Heritage Hotel. It's basically junk mail nirvana.

Of sunset, sunrise and comical New Zealandness

By , 2010-10-26 03:20:21

Who's it for: Telecom by Saatchi & Saatchi and Prodigy Films Why we like it: 2010 was a year Telecom would probably rather forget, but it's obviously hoping to go out on a good note and has gone back to the advertising it knows best with this ...

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iTry with my little eye something created by NZ Post Targeted Communications

By , 2010-10-26 03:00:13

New Zealand Post has been in the news recently after announcing the arrival of 'Localist', a start-up directory business that aims to target Auckland's small to medium sized businesses, where the local advertising market is thought to be worth around $600 million a year. Yellow responded to the threat with an $8 million investment and the promise of 100 new national sales roles. But away from all that excitement, New Zealand Post Targeted Communications has launched another marketing toy called iTRY, a digital-to-mail sampling solution that gives companies an opportunity to get their products and services into the hands of consumers to trial.

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