Ah, the Superbowl, where the advertising inbetween the numerous stoppages is usually more captivating than the game itself (just seven minutes of actual movement in the average three-ish hour game, apparently). It's where big-time US advertisers still go to show-off and find millions of mainly male eyeballs. And, thankfully, the New York Times was nice enough to collect all of the rather expensive ads that were featured and pen some live blogommentary on such topics as men with no pants, controversial gay men who like Megan Fox, ironic Google searching, beer, abortion and male beauty products.
Who's it for: Anchor NZ by Colenso BBDO and Flying Fish
Why we like it: Children have vivid imaginations capable of constructing stories that provide elaborate rationalisations for things that are obvious, and comparably boring, to adults. This again proved to be the case when Colenso BBDO handed the creative reins over to five-year-old Lila. And although the spot is very simplistic in its execution, the viewer can't help but be pulled into the far-fetched story of the Tooth Fairy.
Who's it for: Bigpipe by Tim Batt, Guy Montgomery and Tom Furniss
Why we like it: Since its inception last year, Bigpipe has been open in its pursuit for younger consumers. Everything from the no-limit structure of its broadband packages to the fact that it doesn't have a call centre has been shaped with the millennial in mind, and this is now also being reflected in its latest advertising effort, which serves up a delightfully juvenile assortment of random scenes.